Specialist Image Content (m/w/d)

📌 Core Information

🔹 Job Title: Specialist Image Content (m/w/d)

🔹 Company: REWE Group

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Full-time, Permanent

🔹 Category: Retail, Travel & Tourism

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Processing and optimizing self-produced images for marketing and sales measures
• Professional editing and retouching of images while ensuring brand consistency
• Quality control and briefing of freelancers and agencies
• Collaboration with internal teams and stakeholders
• Potential for on-site photography and videography

ASSUMPTION: This role requires a high level of creativity, technical proficiency, and attention to detail. It involves working with various teams and stakeholders, requiring strong communication skills and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Professional editing and retouching of images from target areas and hotels, ensuring brand guidelines are followed

✅ Sighting and curating image material from international productions, creating a compelling database

✅ Developing new concepts and formats for different channels, demonstrating creativity and initiative

✅ Ensuring high-quality output for various channels, from website content to social media assets

✅ Briefing freelancers and agencies, and conducting quality checks on delivered content

✅ Organizing work independently, considering project, content, time, and workflow plans

✅ Accompanying selected productions as a photographer or photo assistant, capturing live moments

ASSUMPTION: The role involves a mix of creative and technical tasks, requiring a balance between routine work and innovative output. It also demands strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: A successful degree in photography, media design, media sciences, or a related field, or equivalent professional experience

Experience: At least 5-10 years of relevant experience in a similar role

Required Skills:

• Expertise in image editing software (e.g., Adobe Photoshop, Illustrator, InDesign)
• Strong technical understanding and knowledge of file formats and structured data management
• Proven experience in photography and familiarity with video production for marketing channels
• Excellent communication and project management skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience in a retail or travel-related environment
• Fluency in German and English

ASSUMPTION: Candidates should have a strong background in image editing and photography, with a proven track record in a similar role. Familiarity with the retail or travel industry is a plus.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level image content specialist in Germany)

Benefits:

• 30 days of vacation
• Canteen
• Attractive employee discounts
• Holiday and Christmas bonus
• Flexible working hours
• Mobile working
• Job bike
• Subsidized Germany ticket
• Fitness and wellness offer
• 30 days of workation in the EU

Working Hours: Full-time (40 hours per week), with flexible hours and the option for mobile working

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level image content specialist in Germany. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on travel and tourism. REWE Group is one of the leading trade and tourism groups in Germany and Europe, operating in multiple countries with over 390,000 employees.

Company Size: 10,001+ employees. As a large organization, REWE Group offers a wide range of career opportunities and prospects.

Founded: 1927. REWE Group has a long history and a strong reputation in the retail industry.

Company Description:

• REWE Group is a cooperatively organized company with a strong focus on innovation and transformation in the trade and tourism sectors.
• The company operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, and e-commerce activities.
• REWE Group's travel and tourism division, DERTOUR Group, includes over 2,100 travel agencies, tour operators, hotel brands, and online travel portals.

Company Specialties:

• Retail and consumer goods
• Travel and tourism
• E-commerce and digital services
• Wholesale and on-the-go consumption

Company Website: www.rewe-group.com

ASSUMPTION: REWE Group is a large, established company with a diverse range of business areas. Its cooperative structure fosters a strong community and offers various career opportunities.

📊 Role Analysis

Career Level: Mid-level specialist role, with opportunities for growth and development within the company

Reporting Structure: The Specialist Image Content reports directly to the Bildredaktion (Image Editorial Team)

Work Arrangement: Hybrid, with a mix of on-site and remote work. The role requires regular presence at the Frankfurt office.

Growth Opportunities:

• Progression to a senior or management role within the image content team
• Expansion into related areas, such as video production or content strategy
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers opportunities for professional growth and development within the company. The hybrid work arrangement provides flexibility while ensuring regular collaboration with on-site teams.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art equipment and facilities

Office Location(s): Frankfurt, with the possibility of working remotely for a portion of the time

Geographic Context:

• Frankfurt is a major city in Germany, offering a vibrant cultural scene, excellent connectivity, and a high quality of life
• The city is home to a diverse range of industries, providing ample opportunities for professional networking and growth
• Frankfurt has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, with flexible hours and the option for mobile working

ASSUMPTION: The role is based in Frankfurt, offering a dynamic and multicultural work environment. The hybrid work arrangement provides flexibility while ensuring regular collaboration with on-site teams.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the hiring manager and relevant stakeholders
• Final decision and job offer

Key Assessment Areas:

• Technical proficiency in image editing and photography
• Creativity and innovation in content development
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in image editing and photography
• Demonstrate a strong portfolio showcasing your creativity and technical skills
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Image editing, photography, content creation, project management, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, brand guidelines, quality control, collaboration, communication, hybrid work

ASSUMPTION: The application process is designed to assess technical proficiency, creativity, and cultural fit. Applicants should tailor their application materials to emphasize their relevant skills and experience.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
• File management and sharing tools (e.g., Google Drive, Dropbox)

ASSUMPTION: The role requires proficiency in image editing software and project management tools. Familiarity with communication and collaboration platforms is also essential.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and sustainability
• Reliability and trust

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Customer-focused and service-oriented

Self-Assessment Questions:

• How do you ensure that your work aligns with REWE Group's brand guidelines and values?
• Can you describe a time when you had to manage multiple projects simultaneously, and how did you ensure their successful completion?
• How do you approach continuous learning and professional development in your role?

ASSUMPTION: REWE Group values a strong cultural fit, with an emphasis on customer focus, innovation, collaboration, and responsibility. Applicants should assess their alignment with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with various teams and stakeholders, requiring strong communication and collaboration skills
• Keeping up with industry trends and technological advancements in image editing and content creation
• Balancing routine tasks with creative output and innovation
• Adapting to a hybrid work environment, with regular on-site presence required

ASSUMPTION: The role presents several challenges, including managing multiple projects, collaborating with various teams, and balancing routine tasks with creative output. Applicants should be prepared to adapt to a hybrid work environment and keep up with industry trends.

📈 Similar Roles Comparison

• This role is similar to a Senior Graphic Designer or Content Creator, with a focus on image editing and photography
• In the retail and travel industries, similar roles may involve creating content for marketing campaigns, websites, or social media platforms
• Career progression may involve moving into a management or strategic role within the content creation team

ASSUMPTION: This role is similar to other content creation positions in the retail and travel industries. Applicants should consider the unique aspects of this role and the industry when assessing their fit.

📝 Sample Projects

• Developing a comprehensive image database for a new hotel chain, ensuring brand consistency and high-quality output
• Creating a series of engaging social media campaigns for a retail brand, showcasing products and promotions
• Collaborating with a global team to produce a high-quality travel guide, featuring stunning images and compelling content

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in this role. Applicants should be prepared to work on similar projects and adapt to the unique needs of each client or campaign.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the image content team?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach work-life balance and employee well-being?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to assess the role's dynamics, company culture, and expectations. Applicants should tailor their questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creativity and technical proficiency in image editing and photography
• Follow up with the hiring manager, Jana Brenneisen, after one week if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.