📌 Core Information
🔹 Job Title: Specialist Image Content (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Retail, Travel & Tourism
🔹 Date Posted: 2025-07-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Processing and optimizing self-produced images for marketing and sales measures
- Professional editing and retouching of images while ensuring brand consistency
- Managing a comprehensive database of visual content
- Collaborating with internal teams and external stakeholders
- Briefing freelancers and agencies for content delivery
ASSUMPTION: This role requires a high level of creativity, technical proficiency, and attention to detail. It involves working with various teams and stakeholders, so strong communication skills are also essential.
📋 Key Responsibilities
✅ Responsible for the professional editing and retouching of images from target areas and hotels, ensuring brand guidelines are followed and maintaining a consistent visual identity across all channels
✅ Screens image material from international productions of hotel and target area content in collaboration with the image editing department, and curates a meaningful database
✅ Develops and implements new concepts and engaging formats independently for various channels
✅ Edits content independently, ensuring high-quality standards and understanding the specific requirements of different channels, from website content to 9:16 social media assets
✅ Briefs freelancers and agencies on deliverables and quality checks the content they provide
✅ Organizes work independently, considering project, content, time, and workflow plans, and coordinates closely with internal processes and stakeholders
✅ ASSUMPTION: This role may occasionally require travel to accompany selected productions as a photographer or photo assistant, capturing live footage and memorable moments.
🎯 Required Qualifications
Education: A successfully completed degree in photography, media design, media science, or a related field, or comparable training with relevant professional experience
Experience: Several years of relevant professional experience in a similar position
Required Skills:
- Proficient in image editing software such as Adobe Photoshop, Illustrator, and InDesign
- Strong technical understanding and comprehensive knowledge of file formats and structured data management
- Proven experience in photography and familiarity with video production for various marketing channels
- Excellent communication and teamwork skills
- Strong initiative and innovative mindset, with a passion for ambitious goals and fast-paced environments
- Ability to maintain a calm demeanor and high-quality output under time pressure
- Fluent in German and proficient in English
Preferred Skills:
- Experience in working with international teams and stakeholders
- Knowledge of the retail and tourism industries
ASSUMPTION: Candidates with a strong portfolio demonstrating their creativity, technical skills, and understanding of branding will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level image content specialist in Germany, the estimated salary range is €45,000 - €60,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- 30 days of vacation
- Canteen
- Attractive employee discounts
- Holiday and Christmas bonus
- Flexible working hours
- Mobile working
- Job bike
- Subsidized Germany ticket
- Fitness and wellness offer
- 30 days of workation in the EU
Working Hours: Full-time, 40 hours per week. The role may occasionally require working overtime to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. The benefits listed are subject to change and may be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: The REWE Group is a leading trade and tourism group in Germany and Europe, operating in the retail and tourism sectors. In 2024, the company generated a total external turnover of over €96 billion with around 380,000 employees in 21 European countries.
Company Size: The REWE Group has over 10,000 employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Founded in 1927, the REWE Group has a rich history and a strong cooperative culture.
Company Description:
- The REWE Group operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and the Lekkerland Group for on-the-go consumption
- The company's travel and tourism division, DERTOUR Group, includes over 2,000 travel agencies, tour operators, hotel brands, and online travel portals
- The REWE Group is committed to being a reliable employer that offers a broad range of occupations, career opportunities, and attractive benefits in the areas of health, retirement, and work-life balance
Company Specialties:
- Retail
- Tourism
- E-commerce
- Wholesale
- On-the-go consumption
Company Website: www.rewe-group.com
ASSUMPTION: The REWE Group's diverse business segments and large employee base provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring several years of relevant experience and a strong skill set in image editing and content creation.
Reporting Structure: The Specialist Image Content reports directly to the image editing department and collaborates with various internal teams and external stakeholders.
Work Arrangement: This role is primarily on-site, with the possibility of working from home occasionally. The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and company culture.
Growth Opportunities:
- Progression to a senior or management role within the image content team
- Expansion into related roles within the REWE Group's diverse business segments
- Development of specialized skills in video production or other content creation areas
ASSUMPTION: The REWE Group's large employee base and diverse business segments provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The REWE Group's headquarters in Cologne, Germany, offers a modern and collaborative work environment with state-of-the-art facilities.
Office Location(s): Frankfurt, Hesse, Germany
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and a major financial hub, offering a vibrant cultural scene and excellent connectivity by road, rail, and air
- The city is known for its historic architecture, including the Römerberg and the Palmengarten, as well as its modern skyline with the iconic Main Tower
- Frankfurt has a humid continental climate, with warm summers and cold winters, and experiences significant precipitation throughout the year
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. The role may occasionally require working overtime to meet project deadlines.
ASSUMPTION: The REWE Group's modern and collaborative work environment, along with Frankfurt's vibrant cultural scene and excellent connectivity, provides an attractive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the image editing department and relevant stakeholders
- Final interview with the department head or a panel of decision-makers
Key Assessment Areas:
- Creativity and innovation in image content creation
- Technical proficiency in image editing software and data management
- Communication and teamwork skills
- Problem-solving and time management abilities
- Alignment with the company's brand guidelines and visual identity
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your creativity, technical skills, and understanding of branding
- Prepare for interview questions that assess your creativity, technical proficiency, and communication skills
ATS Keywords: Image editing, Photoshop, InDesign, Illustrator, content creation, branding, teamwork, communication, problem-solving, time management
ASSUMPTION: The REWE Group's application process is designed to assess the candidate's technical skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- File management and data organization software
- Project management tools
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The REWE Group provides its employees with access to industry-standard tools and technologies to ensure high-quality output and efficient workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and fairness
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Customer-focused and service-oriented
Self-Assessment Questions:
- How do you ensure your work aligns with the company's brand guidelines and visual identity?
- Can you describe a time when you had to manage multiple projects and stakeholders simultaneously, and how did you prioritize your workload?
- How do you approach learning new tools and technologies to improve your work efficiency?
ASSUMPTION: The REWE Group values candidates who demonstrate a strong cultural fit with the organization, aligning with the company's values and work style.
⚠️ Potential Challenges
- Meeting tight deadlines for image content delivery, especially during peak periods
- Managing a high volume of image content and ensuring consistent quality across all channels
- Collaborating effectively with diverse teams and stakeholders, each with their own priorities and expectations
- Adapting to changes in the company's visual identity or brand guidelines
ASSUMPTION: The REWE Group's fast-paced and dynamic work environment may present challenges, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to related roles in other companies, this position offers a unique blend of creativity, technical proficiency, and collaboration, with a strong focus on branding and customer experience
- In the retail and tourism industries, the REWE Group is known for its strong brand and commitment to innovation, providing a competitive edge for candidates looking to advance their careers in this field
- Career progression in this role may lead to senior or management positions within the image content team or related roles within the REWE Group's diverse business segments
ASSUMPTION: The REWE Group's unique position in the retail and tourism industries, along with its strong commitment to innovation and customer experience, sets this role apart from similar positions in other companies.
📝 Sample Projects
- Developing a comprehensive image content strategy for a new product launch, including concept creation, asset production, and channel-specific optimization
- Collaborating with the marketing team to create visually engaging social media content that drives user engagement and conversions
- Managing a large-scale image content project for a major tourism campaign, ensuring consistent quality and timely delivery across multiple channels
ASSUMPTION: The REWE Group's diverse business segments and commitment to innovation provide ample opportunities for candidates to work on challenging and impactful image content projects.
❓ Key Questions to Ask During Interview
- Can you describe the image content team's structure and how this role fits within it?
- How does the company support the professional development and growth of its image content specialists?
- What are the most significant challenges facing the image content team in the coming months, and how can this role contribute to addressing them?
- How does the company ensure consistent communication and collaboration between its various business segments and teams?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creativity, technical skills, and understanding of branding
- Prepare for interview questions that assess your creativity, technical proficiency, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
