Specialist, Influencer Marketing - Orange Apron Media

📌 Core Information

🔹 Job Title: Specialist, Influencer Marketing - Orange Apron Media

🔹 Company: The Home Depot

🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the management and execution of Influencer Marketing programs
• Researching and identifying potential influencers and trends
• Assisting in campaign deployment and logistics
• Collaborating with internal and agency teams
• Monitoring and reporting on influencer activity and campaign performance

ASSUMPTION: This role requires a strong understanding of influencer marketing, social media, and project management. It is ideal for candidates with experience in marketing, social media, or related fields.

📋 Key Responsibilities

✅ Research and stay abreast of new influencers, vendors/partners and share POVs with team, Manager and agency partners. Stay current on Influencer partner channels, programs and content; help identify new partners on an ongoing basis. Responsible for competitive benchmarking, programs and analysis to keep leadership abreast of trends and watch outs. Research and report on trends/best practices in Influencer Marketing, demonstrating an interest in and an aptitude for growing the offering. Assist in the continued education of Influencer Marketing across internal and external stakeholders

✅ Assist in deployment of Influencer Marketing programs and campaigns. Ensure all deliverables are met on time and on budget. Contribute ideas and strategies to grow existing and new programs. Responsible for compiling portions of first drafts of presentations, POVs, partner materials and influencer communications with oversight from the Manager and Project Manager. Work seamlessly and effectively with members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams

✅ Work seamlessly and effectively with Influencer partners, members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams

✅ Responsible for working in Influencer Marketing and Affiliate Marketing campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights

ASSUMPTION: This role requires strong communication, project management, and analytical skills. It involves frequent collaboration with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: 2+ years of experience in influencer marketing or related fields

Required Skills:

• Strong understanding of marketing, social media ecosystems, influencer and affiliate marketing
• Deep knowledge and understanding of online community platforms and behaviors and influencer marketing management and measurement technology partners and platforms
• Excellent written and verbal communication skills
• Excellent time management, project management, prioritization and organizational skills

Preferred Skills:

• Experience vetting and communicating with social influencers
• Knowledge of online marketing, advertising and ecommerce

ASSUMPTION: While a bachelor's degree is required, relevant work experience and skills are more important for success in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Specialist role in Influencer Marketing with 2-5 years of experience in the Retail industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Employee discount on Home Depot products
• Paid time off and holidays

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. May require occasional overtime or weekend work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Home Depot is a leading home improvement retailer with over 2,300 stores across North America, the Caribbean, and Mexico. The company offers a wide range of home improvement products and services.

Company Size: The Home Depot has over 10,000 employees worldwide. As a large company, it offers numerous opportunities for career growth and development.

Founded: The Home Depot was founded in 1979 by Bernie Marcus and Arthur Blank.

Company Description:

• The Home Depot is committed to providing exceptional customer service and quality products at competitive prices.
• The company values diversity, inclusion, and work-life balance.
• The Home Depot offers a range of benefits and perks to its employees, including discounts on products, health insurance, and retirement plans.

Company Specialties:

• Home improvement products and services
• Retail
• Customer service

Company Website: http://www.careers.homedepot.com

ASSUMPTION: The Home Depot is a well-established company with a strong reputation in the retail industry. It offers a range of benefits and perks to its employees, including competitive salaries and comprehensive health insurance plans.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in influencer marketing or related fields. It offers opportunities for career growth and development within the Marketing department.

Reporting Structure: This role reports directly to the Manager of Influencer Marketing.

Work Arrangement: This role is on-site and requires occasional travel.

Growth Opportunities:

• Advancement to Manager or Senior Specialist roles within the Influencer Marketing team
• Opportunities to work on high-profile campaigns and projects
• Potential to expand skills and knowledge in digital marketing and ecommerce

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department. Successful candidates will have a strong understanding of influencer marketing and a passion for social media and digital trends.

🌍 Location & Work Environment

Office Type: The Home Depot's corporate headquarters is located in a modern office building in Atlanta, Georgia.

Office Location(s): 2455 Paces Ferry Road, Atlanta, Georgia 30339

Geographic Context:

• Atlanta is a large metropolitan area with a diverse population and a thriving job market.
• The office is located in a suburban area with easy access to major highways and public transportation.
• The area offers a range of housing options, from urban apartments to suburban homes.

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. May require occasional overtime or weekend work.

ASSUMPTION: The work environment at The Home Depot is fast-paced and collaborative. Successful candidates will be able to work effectively in a team setting and manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and team members
• Final interview with the Director of Influencer Marketing
• Background check and offer

Key Assessment Areas:

• Understanding of influencer marketing and social media trends
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit with The Home Depot's values and mission

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on your problem-solving and communication skills
• Research The Home Depot's values and mission to demonstrate your cultural fit

ATS Keywords: Influencer Marketing, Social Media, Project Management, Marketing, Campaign Management, Trend Analysis, Communication Skills, Teamwork, Collaboration

ASSUMPTION: The application process at The Home Depot is thorough and competitive. Successful candidates will demonstrate a strong understanding of influencer marketing and a passion for social media and digital trends.

🛠️ Tools & Technologies

• Influencer marketing and affiliate marketing campaign management and measurement tools
• Social media publishing software
• Microsoft Office Suite
• Google Analytics

ASSUMPTION: This role requires proficiency in using influencer marketing and social media management tools. Successful candidates will have experience using these tools or similar platforms.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Diversity
• Inclusion
• Teamwork

Work Style:

• Collaborative
• Fast-paced
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you have a strong understanding of influencer marketing and social media trends?
• Are you able to work effectively in a team setting and manage multiple projects simultaneously?
• Do you share The Home Depot's values of excellence, integrity, diversity, inclusion, and teamwork?

ASSUMPTION: The Home Depot values diversity, inclusion, and teamwork. Successful candidates will demonstrate a strong cultural fit with the company's values and mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing world of influencer marketing and social media
• Occasional travel requirements
• Working in a large, matrixed organization

ASSUMPTION: This role offers a range of challenges and opportunities for growth and development. Successful candidates will be able to manage multiple projects simultaneously and adapt to change.

📈 Similar Roles Comparison

• This role is similar to other Specialist or Coordinator roles in Influencer Marketing, but may offer more opportunities for growth and development within a large organization
• Compared to other roles in Marketing, this role requires a strong understanding of influencer marketing and social media trends
• Career paths in Influencer Marketing may include advancement to Manager or Senior Specialist roles, or transition to other areas of Marketing or Digital Commerce

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department. Successful candidates will have a strong understanding of influencer marketing and a passion for social media and digital trends.

📝 Sample Projects

• Managing a high-profile influencer campaign from start to finish, including research, outreach, negotiation, and reporting
• Conducting a competitive analysis of influencer marketing programs in the home improvement industry
• Developing and presenting a strategic plan for growing The Home Depot's influencer marketing program

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Successful candidates will have experience working on similar projects or be able to demonstrate transferable skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Influencer Marketing team currently?
• How does this role fit into the overall marketing strategy for The Home Depot?
• What opportunities are there for growth and development within the Influencer Marketing team or the broader Marketing department?
• How does The Home Depot support work-life balance for its employees?
• What is the team culture like within the Influencer Marketing team?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Successful candidates will ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.careers.homedepot.com
• Highlight your relevant experience and skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on your problem-solving and communication skills
• Research The Home Depot's values and mission to demonstrate your cultural fit
• Follow up with the Talent Acquisition team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.