📌 Core Information
🔹 Job Title: Specialist, Influencer Strategy
🔹 Company: Live Nation
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Supporting influencer partnerships, strategies, and campaigns to amplify artist reach
- Driving organic engagement across platforms like TikTok, Instagram, and YouTube
- Building and maintaining relationships with creators, influencers, and talent agencies
- Overseeing campaign execution, tracking metrics, and generating reports
- Staying updated on social media trends and their relevance to Gen Z audiences
ASSUMPTION: This role requires a strong understanding of the music industry, social media trends, and influencer marketing strategies. The ideal candidate will have experience in influencer marketing or digital marketing within the entertainment industry.
📋 Key Responsibilities
✅ Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects
✅ Build and maintain strong relationships with creators, music influencers, and talent agencies
✅ Oversee the day-to-day management of influencer campaigns, ensuring successful execution
✅ Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness
✅ Stay on top of evolving social media trends and their relevance to Gen Z audiences
ASSUMPTION: This role involves working closely with internal teams and external influencers to create innovative, data-driven campaigns that elevate artist profiles and increase fan engagement.
🎯 Required Qualifications
Education: Bachelor's Degree in a related field required
Experience: 2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries
Required Skills:
- Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
- Strong relationships with influencers, creators, and talent agencies in the music industry
- A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
- Drive to take initiative, work independently, and be accountable while also working as a team player by being collaborative, positive, and flexible
Preferred Skills:
- Fluency in additional languages
- Experience with social media analytics tools
- Knowledge of the music industry and artist management
ASSUMPTION: The ideal candidate will have a strong understanding of the music industry, social media trends, and influencer marketing strategies. Experience within the entertainment industry is a plus.
💰 Compensation & Benefits
Salary Range: $52,000.00 USD - $65,000.00 USD per year
Benefits:
- Medical, vision, dental, and mental health benefits for you and your family
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off, including paid holidays, sick time, and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market location, qualifications, skills, and experience. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the global leader in live events and ticketing, operating in the entertainment providers industry.
Company Size: Live Nation Entertainment has 10,001+ employees, providing a large and diverse work environment.
Founded: Live Nation Entertainment was founded in 2010, following the merger of Live Nation and Ticketmaster.
Company Description:
- Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
- The company operates across five continents, with a portfolio of iconic venues and festivals, and produces or promotes over 30,000 events annually.
- Live Nation Entertainment is committed to sustainability and has been recognized as a great place to work by Great Place to Work® and People Magazine.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Entertainment's large size and global presence offer numerous opportunities for career growth and exposure to diverse aspects of the entertainment industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in influencer marketing or digital marketing.
Reporting Structure: The Specialist, Influencer Strategy reports to both the President of Distribution and the Vice President of Digital Marketing & Strategy.
Work Arrangement: This is a full-time, on-site position based in New York, NY.
Growth Opportunities:
- Potential to work with high-profile artists and music projects
- Exposure to various aspects of the music industry and artist management
- Opportunities for career advancement within Live Nation Entertainment's large and diverse organization
ASSUMPTION: This role offers the opportunity to work with renowned artists and gain experience in influencer marketing within the music industry, which can lead to career growth and advancement.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment's New York office is a dynamic and collaborative workspace, with a focus on creativity and innovation.
Office Location(s): 540 W 26th Street, New York, NY 10001, USA
Geographic Context:
- New York City is a major hub for the music and entertainment industries, providing ample opportunities for networking and professional growth.
- The city offers a diverse cultural scene, with numerous music venues, festivals, and events.
- New York City has a vibrant nightlife and entertainment industry, with many opportunities for social and professional activities.
Work Schedule: The work schedule is typically Monday to Friday, with the possibility of occasional weekend work or evening events.
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and exposure to the music and entertainment industries. However, the fast-paced and dynamic work environment may require flexibility and adaptability.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Understanding of the music industry and artist management
- Influencer marketing strategies and campaign execution
- Analytical skills and data-driven decision-making
- Communication and project management skills
- Cultural fit and alignment with Live Nation Entertainment's values
Application Tips:
- Highlight relevant experience in influencer marketing or digital marketing within the entertainment industry
- Tailor your resume and cover letter to emphasize skills and experiences related to the role's responsibilities
- Prepare examples of successful influencer campaigns you've worked on, including metrics and results
- Demonstrate your passion for music and entertainment, and your understanding of the industry
ATS Keywords: Influencer marketing, digital marketing, campaign strategy, partnership development, project management, analytical skills, communication skills, creativity, social media trends, fan engagement, data-driven campaigns, collaboration, cultural fit, music industry knowledge, initiative, flexibility
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's understanding of influencer marketing, the music industry, and their ability to work collaboratively within a dynamic team.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube, etc.)
- Influencer marketing and analytics tools (e.g., HypeAuditor, Grin, Upfluence)
- Project management software (e.g., Asana, Trello, Monday.com)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with social media platforms, influencer marketing tools, and project management software is essential for this role. Proficiency in data visualization and reporting tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Integrity
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong passion for music and entertainment, and a deep understanding of the music industry?
- Are you comfortable working in a dynamic and fast-paced environment, collaborating with internal teams and external influencers?
- Do you possess strong analytical skills and the ability to translate data into actionable insights?
- Are you proactive, organized, and able to execute under pressure?
- Do you thrive in a creative and collaborative work environment, and are you committed to driving excellence in your role?
ASSUMPTION: Live Nation Entertainment values candidates who are passionate about music and entertainment, creative and innovative, and committed to driving excellence in their roles. Successful candidates will be able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks
- Keeping up with rapidly evolving social media trends and platforms, necessitating continuous learning and adaptation
- Working with high-profile artists and their teams, requiring strong communication and project management skills
- Balancing the demands of multiple stakeholders, including internal teams, external influencers, and artists
ASSUMPTION: This role may present challenges related to time management, adaptability, and communication. Successful candidates will be able to manage multiple priorities, work effectively under pressure, and adapt to changing circumstances.
📈 Similar Roles Comparison
- This role focuses more on influencer marketing strategy and campaign execution than other related positions, such as Social Media Manager or Marketing Coordinator
- Influencer marketing is a growing and evolving field, with a strong focus on data-driven decision-making and continuous learning
- Career progression in this role may lead to positions such as Senior Influencer Marketing Manager, Head of Influencer Marketing, or Director of Digital Marketing
ASSUMPTION: This role offers a unique focus on influencer marketing within the music industry, providing opportunities for career growth and advancement in a dynamic and evolving field.
📝 Sample Projects
- Developing and executing an influencer marketing campaign to promote an upcoming album release, including securing influencer partnerships, creating content, and tracking metrics
- Analyzing social media trends and their relevance to Gen Z audiences, and incorporating insights into influencer marketing strategies
- Managing a team of influencers for a long-term brand ambassador program, including contract negotiations, content creation, and performance tracking
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, including campaign development and execution, data analysis, and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Live Nation Entertainment support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Live Nation Entertainment approach work-life balance, and what resources are available to support employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing or digital marketing within the entertainment industry
- Prepare examples of successful influencer campaigns you've worked on, including metrics and results
- Demonstrate your passion for music and entertainment, and your understanding of the music industry
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
