📌 Core Information
🔹 Job Title: Specialist, Influencer Strategy
🔹 Company: Roc Nation
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Supporting influencer partnerships, strategies, and campaigns to amplify artists' reach
- Working closely with influencers, creators, and internal teams to drive organic engagement
- Collaborating with talent agencies and identifying creators with a strong cultural fit
- Overseeing campaign execution, tracking, and reporting to optimize future campaigns
ASSUMPTION: This role requires a strong understanding of the music industry, social media trends, and influencer marketing strategies to succeed.
📋 Key Responsibilities
✅ Influencer Campaign Strategy: Assist in designing and executing influencer strategies to promote Roc Nation's artists and music projects, focusing on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships.
✅ Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies. Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches.
✅ Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution. Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives.
✅ Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns.
✅ Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation’s music campaigns innovative and cutting-edge.
ASSUMPTION: This role requires strong analytical skills and the ability to think creatively and strategically about influencer partnerships to amplify Roc Nation's brand and clients.
🎯 Required Qualifications
Education: Bachelor's Degree in a related field required
Experience: 2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries
Required Skills:
- Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
- Strong relationships with influencers, creators, and talent agencies in the music industry
- A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
- Drive to take initiative, work independently, and be accountable while also working as a team player by being collaborative, positive, and flexible
Preferred Skills:
- Experience with specific social media platforms (e.g., TikTok, Instagram, YouTube) and their influencer ecosystems
- Familiarity with music industry trends and artist management
ASSUMPTION: While not explicitly stated, having experience with specific social media platforms and familiarity with the music industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $52,000.00 USD - $65,000.00 USD per year
Benefits:
- Medical, vision, dental, and mental health benefits for you and your family
- Free concert tickets
- Generous paid time off, including paid holidays, sick time, and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility based on project needs
ASSUMPTION: The salary range provided is based on market research for similar roles in the music industry and entertainment sector in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Roc Nation is a leading entertainment company that works with recording artists, producers, songwriters, and athletes. They offer a wide range of services, including artist management, music publishing, touring, production, and strategic brand development.
Company Size: Roc Nation has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on projects and campaigns.
Founded: Roc Nation was founded in 2008 and has since grown into a world-renowned entertainment company, working with some of the most recognizable names in music and sports.
Company Description:
- Roc Nation is a full-service organization supporting its diverse roster of talent through artist management, music publishing, touring, production, and strategic brand development.
- Their TV/Film Division has won multiple awards, including a 2018 Peabody for the docu-series "Time: The Kalief Browder Story."
- Roc Nation Sports focuses on elevating athletes' careers both on and off the field through marketing, endorsement deals, community outreach, and brand strategy.
Company Specialties:
- Artist Management
- Music Publishing
- Touring & Production
- Strategic Brand Development
- TV/Film Production
- Sports Management
Company Website: http://www.rocnation.com
ASSUMPTION: Roc Nation's diverse range of services and expertise in the entertainment industry provide ample opportunities for growth and learning for the right candidate.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in influencer marketing or a related field.
Reporting Structure: The Specialist, Influencer Strategy reports to both the President of Distribution and the Vice President of Digital Marketing & Strategy, indicating a high level of visibility and collaboration within the organization.
Work Arrangement: This is a full-time, on-site position based in New York, NY. While the job description does not specify work arrangement details, it is likely that the role requires a significant amount of in-person collaboration and coordination with team members and external partners.
Growth Opportunities:
- Expanding one's network within the music industry and entertainment sector
- Gaining experience in artist management, music publishing, and other aspects of the entertainment business
- Potential advancement to a senior role within the digital marketing team or another department within Roc Nation
ASSUMPTION: Given Roc Nation's diverse range of services and expertise, there are numerous opportunities for growth and career advancement within the organization for the right candidate.
🌍 Location & Work Environment
Office Type: Roc Nation's headquarters is located in New York, NY, with additional offices in Los Angeles, California, and London, UK. The work environment is likely to be dynamic, fast-paced, and collaborative, with a strong focus on creativity and innovation.
Office Location(s): 540 W 26th Street, New York, NY 10001
Geographic Context:
- New York City is a major hub for the music and entertainment industries, providing ample opportunities for networking and collaboration with industry professionals
- The city offers a diverse range of cultural experiences, dining options, and entertainment venues
- New York City has a competitive job market, with many opportunities for career growth and development
Work Schedule: The work schedule for this role is likely to be Monday through Friday, with occasional evening or weekend work required to support campaign launches, events, or other time-sensitive projects.
ASSUMPTION: The fast-paced and dynamic work environment at Roc Nation's New York headquarters is well-suited to candidates who thrive in high-pressure situations and enjoy working collaboratively with a diverse team of professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager(s)
- Final interview with key stakeholders or team members
Key Assessment Areas:
- Industry knowledge and understanding of the music and entertainment sectors
- Influencer marketing strategies and campaign execution
- Communication and project management skills
- Cultural fit and alignment with Roc Nation's values and mission
Application Tips:
- Highlight relevant experience and achievements in influencer marketing or a related field
- Tailor your resume and cover letter to emphasize your understanding of the music industry and Roc Nation's unique offerings
- Prepare examples of successful influencer campaigns you have executed or contributed to, focusing on outcomes and data-driven insights
ATS Keywords: Influencer Marketing, Digital Marketing, Campaign Strategy, Partnership Development, Project Management, Analytical Skills, Communication Skills, Creativity, Social Media Trends, Fan Engagement, Data-Driven Campaigns, Collaboration, Cultural Fit, Music Industry Knowledge, Initiative, Flexibility
ASSUMPTION: Roc Nation's interview process is likely to be comprehensive and thorough, with a strong focus on assessing candidates' industry knowledge, skills, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (e.g., TikTok, Instagram, YouTube)
- Influencer marketing and analytics tools (e.g., Grin, Upfluence, BrandSnob)
- Project management software (e.g., Asana, Trello, Monday.com)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Excellence and professionalism
Work Style:
- Fast-paced and dynamic
- Creative and strategic thinking
- Strong communication and project management skills
Self-Assessment Questions:
- Do you have a strong passion for music and entertainment, and a deep understanding of the music industry and its trends?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you possess strong analytical skills and the ability to translate data into actionable insights?
ASSUMPTION: Roc Nation values candidates who are creative, strategic thinkers with a strong passion for music and entertainment, as well as excellent communication and project management skills.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The competitive nature of the music and entertainment industries may present challenges in securing high-profile influencer partnerships and collaborations
- Managing multiple campaigns simultaneously may require strong time management and organizational skills
- The need to work with external partners, such as influencers, creators, and talent agencies, may present unique challenges in communication and project management
ASSUMPTION: While Roc Nation offers a dynamic and exciting work environment, candidates should be prepared to manage the challenges that come with working in a fast-paced, competitive industry.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer strategy and campaign execution within the music and entertainment industries
- Similar roles in other industries may have a broader focus on digital marketing or brand management, rather than influencer marketing specifically
- Career progression in this role may lead to senior positions within Roc Nation's digital marketing team or other departments within the organization
ASSUMPTION: While this role is unique in its focus on influencer marketing within the music and entertainment industries, candidates with experience in digital marketing or brand management may still find the skills and knowledge gained in this role valuable for their career development.
📝 Sample Projects
- Developing and executing an influencer campaign to promote a new album release, including identifying relevant influencers, negotiating partnerships, and tracking campaign performance
- Analyzing social media trends and data to inform strategic decisions about influencer partnerships and campaign execution
- Collaborating with internal teams to create and implement a comprehensive influencer marketing strategy for an artist or music project
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Specialist, Influencer Strategy may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for an influencer campaign, from ideation to execution and analysis?
- How does this role collaborate with other departments within Roc Nation, such as artist management or music publishing?
- What opportunities are there for growth and development within the digital marketing team or other departments within Roc Nation?
- How does Roc Nation support its employees in maintaining a healthy work-life balance, given the fast-paced and dynamic nature of the industry?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: These interview questions are intended to provide insight into the day-to-day responsibilities, work environment, and company culture for the Specialist, Influencer Strategy role at Roc Nation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of the music industry and Roc Nation's unique offerings
- Prepare examples of successful influencer campaigns you have executed or contributed to, focusing on outcomes and data-driven insights
- Follow up with Roc Nation's HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
