📌 Core Information
🔹 Job Title: Specialist, Influencer Strategy
🔹 Company: Roc Nation
🔹 Location: New York, NY
🔹 Job Type: Full-Time, On-Site
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Supporting influencer partnerships, strategies, and campaigns to amplify artist reach
- Driving organic engagement across platforms like TikTok, Instagram, and YouTube
- Building relationships with creators, influencers, and talent agencies
- Overseeing campaign execution and tracking performance metrics
ASSUMPTION: This role requires a strong understanding of the music industry and social media trends to create effective influencer strategies.
📋 Key Responsibilities
✅ Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects
✅ Build and maintain strong relationships with creators, music influencers, and talent agencies
✅ Oversee the day-to-day management of influencer campaigns, ensuring successful execution
✅ Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness
✅ Stay on top of evolving social media trends and their relevance to Gen Z audiences
ASSUMPTION: This role involves both strategic planning and hands-on campaign management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries
Required Skills:
- Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
- Strong relationships with influencers, creators, and talent agencies in the music industry
- A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
Preferred Skills:
- Experience with influencer marketing platforms and tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in relevant software and tools is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $65,000 per year (based on provided information)
Benefits:
- Medical, vision, dental, and mental health benefits
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off, including paid holidays, sick time, and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
Working Hours: Full-time, standard business hours with flexibility for campaign needs
ASSUMPTION: The salary range provided is based on the job listing and may vary depending on factors such as experience and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Roc Nation operates in the entertainment industry, focusing on artist management, music publishing, touring, production, and strategic brand development. They have a strong presence in the music and sports sectors.
Company Size: Roc Nation has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: Roc Nation was founded in 2008 and has since grown into a world-renowned entertainment company.
Company Description:
- Roc Nation works with recording artists, producers, songwriters, and athletes to provide full-service management and support.
- They have a TV/Film Division that produces critically acclaimed documentaries and series.
- Roc Nation Sports represents premiere athletes and focuses on elevating their careers both on and off the field.
Company Specialties:
- Artist Management
- Music Publishing
- Touring & Production
- Strategic Brand Development
- Sports Representation
Company Website: http://www.rocnation.com
ASSUMPTION: Roc Nation's diverse range of services and clients make it an attractive choice for those seeking a dynamic and multifaceted work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to grow their experience in influencer marketing and digital strategy within the entertainment industry.
Reporting Structure: The Specialist, Influencer Strategy reports to both the President of Distribution and the Vice President of Digital Marketing & Strategy, indicating a high level of visibility and collaboration across departments.
Work Arrangement: This is an on-site, full-time position with standard business hours, but flexibility is required to manage influencer campaigns and meet deadlines.
Growth Opportunities:
- Expanding one's network within the music and entertainment industries
- Gaining experience in artist management, digital marketing, and strategic brand development
- Potential career progression into senior roles within Roc Nation's digital marketing team or other departments
ASSUMPTION: Roc Nation's focus on growth and development, as evidenced by their School of Live programs, suggests opportunities for professional advancement within the company.
🌍 Location & Work Environment
Office Type: Roc Nation's headquarters is located in New York City, offering a vibrant and dynamic work environment in the heart of the entertainment industry.
Office Location(s): 540 W 26th Street, New York, NY 10001
Geographic Context:
- New York City is a global hub for the music and entertainment industries, providing ample opportunities for networking and collaboration.
- The city offers a diverse range of cultural experiences and amenities, making it an attractive location for young professionals.
- Roc Nation's office is located in the Chelsea neighborhood, known for its art galleries, restaurants, and nightlife.
Work Schedule: Standard business hours with flexibility for campaign needs and deadlines
ASSUMPTION: Working in New York City offers unique advantages and challenges, such as a fast-paced work environment and a high cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Understanding of the music and entertainment industries
- Influencer marketing strategy and campaign execution skills
- Analytical and problem-solving abilities
- Communication and project management skills
- Cultural fit with Roc Nation's values and work environment
Application Tips:
- Highlight relevant experience in influencer marketing, digital marketing, or a related field
- Demonstrate a strong understanding of the music industry and social media trends
- Showcase your ability to think creatively and strategically about influencer partnerships
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Influencer marketing, digital strategy, campaign execution, music industry, social media trends, artist management, entertainment industry
ASSUMPTION: Roc Nation's hiring process is likely to be competitive, with a focus on finding candidates who possess a strong understanding of the music industry and relevant experience in influencer marketing.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Proficiency in relevant software and tools is likely expected for this role, although specific tools were not mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and professionalism
- Passion for music, sports, and entertainment
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on team collaboration and cross-functional projects
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do I have a strong passion for music, sports, and entertainment, and can I bring that enthusiasm to my work?
- Am I comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do I possess strong analytical and problem-solving skills, and can I effectively communicate my findings to stakeholders?
ASSUMPTION: Roc Nation's focus on creativity, collaboration, and passion for entertainment suggests that candidates with a strong cultural fit will thrive in this environment.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with evolving social media trends and algorithms, necessitating continuous learning and adaptation
- Working with high-profile artists and influencers, which may present unique challenges and pressures
- Balancing the demands of campaign execution with strategic planning and analysis
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a deep understanding of the music and entertainment industries.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager, but with a specific focus on influencer partnerships and strategies
- Unlike other digital marketing roles, this position requires a strong understanding of the music industry and its trends
- Career progression in this role could lead to senior positions within Roc Nation's digital marketing team or other departments
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on influencer partnerships and strategies sets it apart and offers a distinct career path within the entertainment industry.
📝 Sample Projects
- Developing and executing an influencer campaign to promote a new album release, including securing partnerships, managing deliverables, and tracking performance metrics
- Analyzing social media trends and data to identify opportunities for artist growth and engagement
- Collaborating with internal teams to create innovative, data-driven influencer strategies that align with album release timelines and promotional goals
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and collaboration.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the digital marketing team, and how can this role address them?
- How does this role collaborate with other departments, such as artist management and touring?
- What opportunities are there for professional growth and development within Roc Nation?
- How does Roc Nation support work-life balance for its employees?
- What are the most rewarding aspects of working in influencer marketing for Roc Nation?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in influencer marketing, digital marketing, or a related field
- Write a cover letter that demonstrates your understanding of the music industry and social media trends, as well as your passion for entertainment
- Prepare examples of your past influencer marketing campaigns, highlighting your role in strategy, execution, and analysis
- Follow up with Roc Nation one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
