📌 Core Information
🔹 Job Title: Specialist, Influencer Strategy
🔹 Company: Live Nation
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer strategies to promote Roc Nation's artists and music projects
- Building and maintaining relationships with influencers, creators, and talent agencies
- Overseeing day-to-day management of influencer campaigns, ensuring successful execution
- Tracking campaign performance, generating reports, and providing actionable insights
- Staying up-to-date with social media trends and their relevance to Gen Z audiences
ASSUMPTION: This role requires a strong understanding of the music industry and influencer marketing landscape, as well as the ability to think creatively and strategically about partnerships.
📋 Key Responsibilities
✅ Assist in the design and execution of influencer strategies to promote Roc Nation's artists and music projects, driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships.
✅ Build and maintain strong relationships with creators, music influencers, and talent agencies, identifying creators with a strong cultural fit for our artists and overseeing collaborations that align with album releases, singles, and music video launches.
✅ Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution, handling contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives.
✅ Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness, providing actionable insights and optimization strategies to improve future campaigns.
✅ Stay on top of evolving social media trends and their relevance to Gen Z audiences, using these insights to keep Roc Nation’s music campaigns innovative and cutting-edge.
ASSUMPTION: This role requires strong project management skills, the ability to work under pressure, and a passion for music, sports, and entertainment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries
Required Skills:
- Proven ability to assist in end-to-end influencer campaigns, from ideation to execution and analysis
- Strong relationships with influencers, creators, and talent agencies in the music industry
- A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships to amplify our brand and our clients
- Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
- Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
- Drive to take initiative, work independently, and be accountable while also working as a team player by being collaborative, positive, and flexible
Preferred Skills:
- Experience with influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in using social media platforms and influencer marketing tools is expected for this role.
💰 Compensation & Benefits
Salary Range: $65,000 per year (based on the provided information)
Benefits:
- Medical, vision, dental, and mental health benefits for you and your family
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off, including paid holidays, sick time, and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the global leader in live events and ticketing, operating in the entertainment industry.
Company Size: Live Nation has 10,001+ employees, making it a large corporation with extensive resources and opportunities for career growth.
Founded: Live Nation was founded in 2010 through the merger of Live Nation and Ticketmaster.
Company Description:
- Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship
- The company is focused on creating superior experiences for artists and fans, including offering innovative solutions for the entire live event landscape
- Live Nation Entertainment is recognized as a great place to work and has been named one of People Magazine’s Top 50 Companies that Care
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Entertainment's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring 2-5 years of experience in influencer marketing or a related field.
Reporting Structure: The Specialist, Influencer Strategy reports to both the President of Distribution and the Vice President of Digital Marketing & Strategy.
Work Arrangement: This is a full-time, on-site role with the expectation of working in the office Monday-Friday, with flexibility to work evenings and weekends as needed.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the digital marketing team
- Opportunities to work with high-profile artists and collaborate with various teams across the organization
- Access to career development programs through the School of Live
ASSUMPTION: Given Live Nation's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Live Nation's offices are typically modern, collaborative workspaces with a focus on creativity and innovation.
Office Location(s): 540 W 26th Street (Roc Nation), New York, NY, USA
Geographic Context:
- New York City is a major hub for the music industry, offering ample opportunities to network and collaborate with influencers, artists, and industry professionals
- The city's vibrant culture and diverse population provide a rich environment for influencer marketing campaigns
- New York City offers a wide range of entertainment and cultural experiences for employees to enjoy outside of work
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to manage campaign timelines and ensure successful execution.
ASSUMPTION: Working in New York City offers unique opportunities and challenges, with a fast-paced and competitive environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital marketing team
- Final interview with the President of Distribution and Vice President of Digital Marketing & Strategy
Key Assessment Areas:
- Understanding of the music industry and influencer marketing landscape
- Creativity and strategic thinking in developing influencer partnerships
- Project management skills and ability to work under pressure
- Strong communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in influencer marketing and your passion for music and entertainment
- Provide specific examples of successful influencer campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the music industry and the role of influencer marketing in promoting artists and music projects
ATS Keywords: Influencer marketing, digital marketing, campaign strategy, partnership development, project management, analytical skills, communication skills, creativity, social media trends, fan engagement, data-driven campaigns, collaboration, initiative, flexibility
ASSUMPTION: Live Nation's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube, etc.)
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in using social media platforms and influencer marketing tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Collaboration and teamwork
- Innovation and creativity
- Accountability and excellence
- Respect and integrity
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on creativity, innovation, and continuous learning
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you have a deep passion for music and entertainment, and a strong understanding of the music industry?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects under pressure?
- Do you have strong communication and project management skills, and the ability to work independently and take initiative?
ASSUMPTION: Live Nation's culture values creativity, collaboration, and a passion for live entertainment, making it an ideal fit for candidates with a strong background in influencer marketing and a love for music and entertainment.
⚠️ Potential Challenges
- Competitive job market and high expectations for performance
- Fast-paced work environment with tight deadlines and multiple priorities
- Need to stay up-to-date with evolving social media trends and influencer marketing best practices
- Potential for work-life balance challenges during high-pressure campaign periods
ASSUMPTION: These challenges are common in the influencer marketing industry and can be managed with strong project management skills, effective communication, and a focus on work-life balance.
📈 Similar Roles Comparison
- This role is similar to Influencer Marketing Manager or Specialist positions in other entertainment, music, or sports companies
- However, Live Nation's global presence and extensive resources offer unique opportunities for career growth and development
- Career paths in influencer marketing can lead to roles in artist management, event planning, or other areas of the entertainment industry
ASSUMPTION: While this role is similar to other influencer marketing positions, Live Nation's unique offerings and opportunities make it a standout choice for candidates seeking to grow their career in the entertainment industry.
📝 Sample Projects
- Developing and executing an influencer campaign to promote an upcoming album release, including identifying relevant influencers, creating campaign briefs, and tracking performance metrics
- Collaborating with an artist's management team to create a unique and engaging influencer experience for a music video launch event
- Analyzing campaign performance data to optimize future influencer partnerships and improve overall campaign effectiveness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in the Specialist, Influencer Strategy role at Live Nation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing strategy for Roc Nation and Live Nation Entertainment?
- What opportunities are there for growth and development within the digital marketing team and the company as a whole?
- How does Live Nation support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in influencer marketing and your passion for music and entertainment
- Provide specific examples of successful influencer campaigns you've worked on and the results you achieved
- Prepare for your interview by researching Live Nation Entertainment, Roc Nation, and the music industry as a whole
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
