📌 Core Information
🔹 Job Title: Specialist, Integrated Marketing
🔹 Company: Destination British Columbia
🔹 Location: Vancouver, BC (Hybrid)
🔹 Job Type: Full-time, Temporary (12 months)
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing and implementing Destination BC’s brand marketing programs
- Collaborating with various teams and external agencies
- Optimizing marketing campaigns and managing multiple projects
- Ensuring projects are delivered on brand, on time, and on budget
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to effectively coordinate multiple projects and stakeholders.
📋 Key Responsibilities
✅ Manage the production, delivery, and evaluation of integrated brand marketing programs for a portfolio of brands
✅ Collaborate with Integrated Marketing Manager to translate business objectives into integrated brand marketing programs
✅ Work closely with teams across the Global Marketing division to optimize campaigns and channel activations based on performance reporting and in-market intelligence
✅ Collaborate closely with agencies (e.g., digital, traditional, PR) on integrated marketing program planning
✅ Serve as a marketing program liaison for internal teams and agency partners in the development and delivery of creative assets
✅ Implement Destination BC brand strategies, policies, and standards, ensuring that all marketing programs adhere to trademark and copyright regulations
✅ Provide tactical marketing expertise to colleagues and business partners, contractors, suppliers, and industry partners
✅ Use established project management processes and systems to manage project timelines, estimates, and status reports
✅ Manage project-related timelines and financial processes, including contributing to the annual budget and managing assigned project budgets
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Degree or diploma in marketing or business, and/or a related field
Experience: Minimum three years’ experience in integrated brand marketing campaigns and project management
Required Skills:
- Proven knowledge of digital marketing best practices and creative optimization strategies
- Experience preparing project briefs, reports, and decision-making documents for agencies and internal partners
- Knowledgeable of emerging tourism and digital marketing trends
- Excellent verbal and written communication skills
Preferred Skills:
- Formal training/education in project management methods and tools (e.g., Asana)
ASSUMPTION: Candidates with a strong portfolio demonstrating successful integrated marketing campaigns and relevant project management experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $76,071.18 - $86,658.48 CAD per year
Benefits:
- Flexible work options and hybrid work arrangement
- Comprehensive benefits package (details not provided)
Working Hours: Full-time (37.5 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the organization's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Destination Marketing, Tourism
Company Size: 51-200 employees
Founded: 2012
Company Description:
- Destination BC is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing.
- The organization aims to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.
Company Specialties:
- Destination Marketing Organization (DMO)
- Destination Marketing
- Tourism Marketing
- Destination Development
- Industry Learning
- Visitor Services
- Responsible Tourism
- Sustainable Tourism
- Destination Management
- Accessible Tourism
- Destination Stewardship
Company Website: www.DestinationBC.ca
ASSUMPTION: Destination BC operates as a government agency, focusing on marketing and promoting British Columbia as a tourism destination.
📊 Role Analysis
Career Level: Mid-level marketing specialist role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Integrated Marketing Manager
Work Arrangement: Hybrid work arrangement with 2 office days per week (Wednesdays and Thursdays)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the organization
- Opportunities to work on various marketing campaigns and projects
- Possibility to mentor junior team members and develop leadership skills
ASSUMPTION: This role offers opportunities for professional growth and development within the organization's marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 12th Floor, 510 Burrard St., Vancouver, BC V6C 3A8, CA
Geographic Context:
- Vancouver, BC is a coastal city known for its mild climate, natural beauty, and vibrant cultural scene
- The city is home to a diverse range of industries, including technology, film, and tourism
- Vancouver offers a high quality of life with numerous outdoor recreation opportunities and a thriving arts and culture scene
Work Schedule: Full-time with flexible work options available
ASSUMPTION: The hybrid work arrangement allows employees to balance in-office collaboration with working from home, creating optimal conditions for both employees and the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management skills and experience
- Digital marketing knowledge and expertise
- Communication and collaboration skills
- Cultural fit and alignment with Destination BC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and project management skills
- Demonstrate your understanding of Destination BC's brand and marketing objectives
- Showcase your ability to manage multiple projects and stakeholders effectively
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
ATS Keywords: Integrated Marketing, Brand Marketing, Project Management, Digital Marketing, Marketing Strategy, Stakeholder Engagement, Performance Reporting, Marketing Campaigns, Marketing Programs, Marketing Planning, Marketing Execution
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to improve their chances of being shortlisted for the role.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Analytics, Marketo)
- Creative design and content creation tools (e.g., Adobe Creative Suite, Canva, Hootsuite)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The tools and technologies listed are commonly used in marketing and project management roles and may be relevant to this position, but the specific tools required may vary based on the organization's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a strong understanding of digital marketing best practices and emerging trends?
- Are you committed to delivering high-quality work on time and on budget?
- Do you align with Destination BC's values and commitment to diversity, equity, and inclusion?
ASSUMPTION: Applicants should carefully consider their fit with Destination BC's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some applicants
- Working in a fast-paced environment with tight deadlines and budgets may require exceptional organizational skills and adaptability
- Applicants may face competition from other marketing professionals with relevant experience and skills
- The hybrid work arrangement may present challenges for applicants who prefer a fully remote or fully on-site work environment
ASSUMPTION: Applicants should carefully consider their ability to manage multiple projects and thrive in a fast-paced, collaborative environment before applying for this role.
📈 Similar Roles Comparison
- This role is similar to other integrated marketing specialist or manager positions in the tourism and destination marketing industries
- However, this role may have a broader scope and require more project management experience than similar roles in smaller organizations
- Applicants with experience in government or Crown corporation environments may find this role particularly appealing and well-suited to their skillset
ASSUMPTION: Applicants should research similar roles in the industry to better understand the market demand and required skills for comparable positions.
📝 Sample Projects
- Managing a comprehensive brand marketing campaign for a specific tourism region or attraction
- Collaborating with external agencies to develop and execute integrated marketing programs for multiple brands
- Conducting market research and analysis to inform marketing strategy and campaign development
- Managing project timelines, budgets, and resources to ensure successful campaign delivery
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their achievements in managing marketing campaigns and projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the organization's long-term marketing strategy?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does the hybrid work arrangement support the team's productivity and work-life balance?
- What opportunities are there for professional growth and development within the marketing team?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the marketing landscape and industry trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and project management skills
- Prepare a thoughtful cover letter addressing your fit for the role and the organization
- Prepare for a phone or video screening to discuss your qualifications and fit for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
