📌 Core Information
🔹 Job Title: Specialist, Integrated Marketing
🔹 Company: Paramount
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Sales and Integrated Marketing teams in creating marketing collateral
- Developing new sponsorship and integration opportunities
- Managing marketing campaigns and ensuring timely delivery
- Collaborating with cross-functional teams to elevate sponsorship concepts
ASSUMPTION: This role requires strong organizational and project management skills to balance multiple tasks and priorities simultaneously.
📋 Key Responsibilities
✅ Supporting Account Executives in creating marketing materials such as presentations, one-sheets, and graphics for LinkedIn
✅ Helping in developing new sponsorship and integration opportunities for local markets
✅ Assisting in project management of marketing campaigns, ensuring all elements are delivered accurately and on schedule
✅ Working with Research to update marketing collateral regularly with the most up-to-date viewership and audience information
✅ Supporting Account Executives and Account Managers to support campaign recap efforts
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus
Required Skills:
- Excellent interpersonal and communication skills
- Understanding of integrated marketing strategies, advertising, and sponsorships
- Proven organizational and project management skills
- Strong presentation skills and an eye for design and attention to detail
- Basic data analysis skills to collect insights and assist in data-driven decision-making processes
- Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends
Preferred Skills:
- Experience with media industry-specific marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a Marketing Specialist in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Paramount products and services
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1927 (as CBS; Paramount was founded in 1912)
Company Description:
- Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide
- Driven by iconic studios, networks, and streaming services, Paramount's portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV
- Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles
Company Specialties:
- Television production and distribution
- Motion picture production and distribution
- Streaming services
- Consumer products
- Live events and experiences
Company Website: www.paramount.com
ASSUMPTION: Paramount's extensive portfolio and large employee base may offer diverse career growth opportunities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Manager of Integrated Marketing
Work Arrangement: On-site, with potential for hybrid or remote work depending on the company's policies and team needs
Growth Opportunities:
- Expanding skills in integrated marketing and related fields
- Potential advancement to managerial or leadership roles within the marketing department
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: This role may provide opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta is the capital and most populous city of the U.S. state of Georgia
- Known for its rich history, vibrant culture, and diverse economy
- Offers a variety of entertainment, dining, and recreational options
Work Schedule: Full-time, typically Monday-Friday, with flexibility for project needs
ASSUMPTION: The Atlanta office may offer a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the department head or another senior leader
Key Assessment Areas:
- Communication and interpersonal skills
- Project management and organizational skills
- Understanding of integrated marketing strategies and sponsorships
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing collateral and campaign work to showcase during the interview
- Research Paramount and the Integrated Marketing department to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Integrated Marketing, Marketing Collateral, Sponsorship Opportunities, Project Management, Marketing Campaigns, Viewership Analysis, Cross-Functional Teams, Attention to Detail, Fast-Paced Environment
ASSUMPTION: The application process may involve multiple interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and platforms (e.g., Hootsuite, Buffer, Canva, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau, etc.)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do you have a strong attention to detail and an eye for design?
ASSUMPTION: Paramount values a diverse and inclusive work environment, and candidates who can demonstrate their fit with these values are likely to be successful.
⚠️ Potential Challenges
- Managing multiple tasks and priorities simultaneously in a fast-paced environment
- Adapting to changing priorities and market trends
- Collaborating effectively with cross-functional teams and stakeholders
- Meeting tight deadlines for marketing campaigns and projects
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, but with a focus on integrated marketing and sponsorship opportunities
- In the entertainment industry, this role may involve working on high-profile campaigns and projects
- Career progression may involve advancing to roles such as Senior Marketing Manager or Marketing Director
ASSUMPTION: This role offers a unique opportunity to work in integrated marketing within the entertainment industry.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new television show or movie release
- Creating targeted sponsorship opportunities for local markets
- Managing a marketing project from inception to completion, including project planning, execution, and analysis
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Integrated Marketing department currently?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions can help you better understand the role, the department, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing collateral and campaign work to showcase during the interview
- Research Paramount and the Integrated Marketing department to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
