📌 Core Information
🔹 Job Title: Specialist Marketing Advisor
🔹 Company: Suncor Energy
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the overall health and direction of the Petro-Points program
- Developing annual plans and executing on the Petro-Points loyalty strategy
- Exploring and evaluating opportunities to drive growth and enhance member experience
- Collaborating across disciplines to improve customer experience and partnership evolutions
- Managing the Petro-Points P&L and stewarding the annual loyalty marketing budget
ASSUMPTION: This role requires a high level of strategic thinking, business acumen, and leadership skills to drive growth and improve the customer experience for one of Canada's largest loyalty programs.
📋 Key Responsibilities
✅ Lead and collaborate to develop annual plans to execute on the Petro-Points loyalty strategy
✅ Develop targeting strategies and plans to elevate Petro-Canada’s approach with target segments
✅ Lead exploration and economic assessments of program enhancements, partnerships, and value proposition design
✅ Lead collaboration across disciplines internally to elevate member experience
✅ Manage and steward the Petro-Points P&L and annual loyalty marketing budget spend
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management to drive results and improve the customer experience.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a combination of education and related work experience
Experience: More than 10 years experience in a marketing, loyalty, retail, or marketing leadership capacity
Required Skills:
- Strong business acumen and strategic mindset
- Excellent analytical and quantitative skills, detail-oriented with strong organizational skills
- Proven project management and leadership skills
- Dynamic self-starter with the ability to manage multiple projects and navigate ambiguity
- Strong communication and interpersonal skills to build and maintain relationships
- Ability to lead change, manage stakeholders effectively, and display non-authoritative leadership skills
Preferred Skills:
- Experience in the oil and gas industry
- Familiarity with loyalty program trends and best practices
ASSUMPTION: Candidates with a strong background in marketing, loyalty programs, and leadership roles will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: Industry standard for a marketing specialist role with 10+ years of experience in Canada is CAD 120,000 - 160,000 per year. This estimate is based on market research and comparable roles in the oil and gas industry.
Benefits:
- Competitive benefits package, including health, dental, and vision care
- Retirement savings plan with company matching contributions
- Employee and family assistance program
- Generous vacation and flexible time-off policies
- Tuition assistance and professional development opportunities
Working Hours: Regular 40-hour work week, Monday to Friday, with the potential for extended work hours based on business needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. Suncor is Canada's leading integrated energy company, with operations including oil sands development, production and upgrading, offshore oil and gas, petroleum refining, and the Petro-Canada retail and wholesale distribution networks.
Company Size: 10,001+ employees. Suncor offers a dynamic work environment with a diverse mix of professionals and tremendous potential for career growth.
Founded: 1967. Suncor pioneered commercial development of Canada's oil sands and has since grown into a globally competitive integrated energy company.
Company Description:
- Suncor's operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand.
- The company is committed to operational excellence, capital discipline, technology and innovation, and sustainability.
- Suncor offers a solid foundation for career growth and provides rewarding opportunities for employees to learn, contribute, and grow in various positions.
Company Specialties:
- Oil Sands
- Exploration & Production
- Energy Marketing
- Refining & Marketing
- Renewable Energy
Company Website: http://www.suncor.com
ASSUMPTION: Suncor's large size and diverse operations provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior-level marketing role with significant responsibility for driving growth and enhancing the customer experience for one of Canada's largest loyalty programs.
Reporting Structure: This role reports directly to the Manager, Petro-Points Loyalty.
Work Arrangement: On-site, with the potential for extended work hours based on business needs.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing or loyalty departments
- Opportunities to work on cross-functional projects and collaborate with various teams within Suncor
- Chance to develop leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing or loyalty departments and develop leadership skills.
🌍 Location & Work Environment
Office Type: Corporate office environment in a high-rise building.
Office Location(s): Suncor Energy Centre, 150 – 6th Ave S.W., Calgary, Alberta, Canada
Geographic Context:
- Calgary is the largest city in Alberta and the fifth-largest city in Canada, with a population of approximately 1.3 million people.
- The city is known for its vibrant culture, diverse neighborhoods, and numerous parks and recreational facilities.
- Calgary offers a high quality of life, with a low crime rate, excellent healthcare, and a strong economy driven by the energy sector.
Work Schedule: Regular 40-hour work week, Monday to Friday, with the potential for extended work hours based on business needs.
ASSUMPTION: Calgary's large and diverse population, along with its strong economy and high quality of life, makes it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the director or vice-president
Key Assessment Areas:
- Strategic thinking and business acumen
- Analytical and quantitative skills
- Leadership and project management skills
- Communication and interpersonal skills
- Cultural fit and alignment with Suncor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing, loyalty, and leadership experience
- Demonstrate your understanding of the Petro-Points program and Suncor's business by researching the company and preparing thoughtful questions
- Be prepared to discuss your experience with program enhancements, partnerships, and value proposition design
ATS Keywords: Marketing, loyalty, retail, leadership, business acumen, strategic thinking, analytical skills, project management, collaboration, problem-solving, communication, interpersonal skills, change management, stakeholder management, organizational skills, detail-oriented
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and project management positions and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Safety above all else
- Respect and integrity
- Collaboration and teamwork
- Innovation and continuous improvement
- Accountability and results-driven
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you able to manage multiple projects and navigate ambiguity with composure?
- Do you have strong communication and interpersonal skills to build and maintain relationships?
- Are you able to lead change and manage stakeholders effectively?
ASSUMPTION: Candidates who are a strong cultural fit for Suncor will demonstrate a commitment to safety, collaboration, innovation, accountability, and results-driven work.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Navigating ambiguity and uncertainty with composure
- Leading change and managing stakeholders effectively
- Balancing the need for strategic thinking with the day-to-day management of the Petro-Points program
ASSUMPTION: This role presents unique challenges that require strong leadership, project management, and communication skills to succeed.
📈 Similar Roles Comparison
- This role is similar to other senior-level marketing or loyalty positions within the oil and gas industry, with a focus on driving growth and enhancing the customer experience
- However, this role is unique in its focus on the Petro-Points loyalty program, one of Canada's largest and most iconic loyalty programs
- Career progression in this role could lead to opportunities in marketing, loyalty, or other related departments within Suncor
ASSUMPTION: While this role shares similarities with other senior-level marketing or loyalty positions, its unique focus on the Petro-Points program sets it apart and presents a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing an annual plan to drive growth and engagement for the Petro-Points program
- Exploring and evaluating partnership opportunities to enhance the value proposition of the Petro-Points program
- Leading a cross-functional team to improve the customer experience and elevate the member experience for the Petro-Points program
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of this role, as well as the need for strong collaboration and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Petro-Points Loyalty department?
- How does the Petro-Points program fit into Suncor's overall business strategy, and how does this role contribute to that strategy?
- What are the key priorities for this role in the first 90 days?
- How does Suncor support the growth and development of its employees, particularly in marketing and loyalty roles?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their ability to think strategically and plan for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing, loyalty, and leadership experience
- Prepare for your interview by researching the Petro-Points program and Suncor's business, and be ready to discuss your experience with program enhancements, partnerships, and value proposition design
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
