📌 Core Information
🔹 Job Title: Specialist - Marketing Automation
🔹 Company: JCB North America
🔹 Location: Pooler, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing marketing automation using Eloqua
- Developing and maintaining automated workflows for lead nurturing and customer engagement
- Supporting email marketing programs and campaign creation
- Collaborating with the Marketing Operations Manager to integrate Eloqua with Salesforce
- Analyzing key performance metrics to improve marketing effectiveness
ASSUMPTION: This role requires a strong understanding of marketing automation, lead scoring, and segmentation. Experience with Eloqua and Salesforce is highly preferred.
📋 Key Responsibilities
✅ Develop and maintain automated workflows to support lead nurturing and customer engagement
✅ Support email marketing programs, including campaign creation, segmentation, and performance tracking
✅ Design and optimize lead scoring models to enhance marketing and sales alignment
✅ Collaborate with the CRM Manager to ensure seamless data integration between Eloqua and Salesforce
✅ Analyze key performance metrics and provide data-driven insights to improve marketing effectiveness
✅ Ensure compliance with data privacy regulations and email marketing best practices
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing automation
Required Skills:
- Expertise in marketing automation, email marketing, and campaign optimization
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Excellent project management skills with the ability to handle multiple priorities
- Strong communication and collaboration skills to work cross-functionally with marketing, sales, and IT teams
Preferred Skills:
- Eloqua certification or extensive hands-on experience with the platform
- Experience working in B2B marketing, preferably in manufacturing or heavy equipment industries
- Knowledge of demand generation strategies and customer journey mapping
ASSUMPTION: Candidates with relevant certifications and industry-specific experience will be given preference.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the manufacturing industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on JCB products
Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing. JCB North America is a subsidiary of the global JCB Group, which specializes in the production of construction, agricultural, and defense equipment.
Company Size: 501-1,000 employees. As a mid-sized company, JCB North America offers a collaborative work environment with opportunities for growth and development.
Founded: 1945. JCB was founded by Joseph Cyril Bamford in the United Kingdom and has since grown into a global leader in its industry.
Company Description:
- JCB North America is a family-owned company that prioritizes innovation and customer satisfaction
- The company manufactures a wide range of products, including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, and Fastrac tractors
- JCB North America is committed to building, feeding, and defending North America through its products and services
Company Specialties:
- Construction Equipment
- Agricultural Equipment
- Manufacturing
- Engineering
- Defense Equipment
Company Website: http://www.jcb.com/en-us
ASSUMPTION: JCB North America's focus on innovation and customer satisfaction creates an environment that values creativity and problem-solving.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing automation who are looking to grow their careers in the marketing field.
Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Operations Manager and work closely with cross-functional teams, including marketing, sales, and IT.
Work Arrangement: On-site. This role requires regular on-site presence at the company's headquarters in Pooler, Georgia.
Growth Opportunities:
- Potential advancement to a Marketing Manager or similar role with increased responsibilities and leadership opportunities
- Expansion of skills and knowledge through collaboration with cross-functional teams and participation in company training programs
- Opportunities to work on high-impact projects that drive business growth and innovation
ASSUMPTION: JCB North America's commitment to employee development and growth creates opportunities for professionals to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Corporate office with a manufacturing environment. The company's headquarters in Pooler, Georgia, features a modern office space as well as manufacturing facilities.
Office Location(s): 2000 Bamford Blvd., Pooler, Georgia 31322, US
Geographic Context:
- Pooler, Georgia, is located near Savannah, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas
- The region is known for its mild climate, with warm summers and mild winters, making it an attractive location for outdoor enthusiasts
- JCB North America's headquarters is conveniently located near major highways, providing easy access to nearby cities and attractions
Work Schedule: Full-time, with occasional flexibility for overtime or weekend work as needed to support marketing campaigns and projects
ASSUMPTION: The company's location in Pooler, Georgia, offers a balance between work and personal life, with easy access to outdoor recreation, cultural attractions, and a vibrant local community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Operations Manager and other relevant team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing automation, email marketing, and campaign optimization
- Analytical skills and ability to interpret data
- Project management skills and ability to handle multiple priorities
- Communication and collaboration skills, particularly in a cross-functional team environment
Application Tips:
- Highlight relevant experience and skills in marketing automation, email marketing, and campaign optimization
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research JCB North America's products, industry, and competitors to demonstrate your understanding of the business
ATS Keywords: Marketing Automation, Eloqua, Salesforce, Lead Scoring, Segmentation, Email Marketing, Campaign Optimization, Data Analysis, Project Management, Collaboration
ASSUMPTION: JCB North America's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Eloqua (preferred)
- Salesforce
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Marketo or other marketing automation platforms (if applicable)
ASSUMPTION: Candidates with experience in Eloqua and Salesforce will have a competitive advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated, with a focus on innovation and customer satisfaction
- Commitment to building, feeding, and defending North America through its products and services
- Dedication to employee development and growth opportunities
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and communication
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and responsive, with the ability to handle multiple priorities and tight deadlines
Self-Assessment Questions:
- How do you align with JCB North America's commitment to innovation and customer satisfaction?
- How do you approach working in a cross-functional team environment, and how do you ensure effective communication and collaboration?
- How do you stay organized and manage multiple priorities in a fast-paced work environment?
ASSUMPTION: JCB North America values candidates who demonstrate a strong work ethic, a commitment to continuous learning, and a passion for driving business growth through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced work environment
- Adapting to changes in marketing strategies and priorities as the business evolves
- Working effectively in a cross-functional team environment, with a focus on communication and collaboration
- Ensuring compliance with data privacy regulations and email marketing best practices
ASSUMPTION: Candidates who are adaptable, organized, and effective communicators will be well-suited to this role and its potential challenges.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position places a greater emphasis on collaboration and cross-functional teamwork
- JCB North America's focus on innovation and customer satisfaction creates unique opportunities for professionals to drive business growth through creative marketing strategies
- This role offers opportunities for career advancement and growth within the company, as well as exposure to a wide range of marketing disciplines
ASSUMPTION: Candidates who are seeking a dynamic and collaborative work environment with opportunities for growth and development will find this role appealing.
📝 Sample Projects
- Developing and implementing automated workflows to support lead nurturing and customer engagement for a new product launch
- Creating and optimizing email marketing campaigns to drive customer acquisition and retention for a specific market segment
- Analyzing key performance metrics to identify trends and opportunities for improvement in marketing effectiveness
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- How does this role support JCB North America's mission to build, feed, and defend North America?
- What are the most significant challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does the company support employee development and growth opportunities?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does the company ensure effective communication and collaboration across its cross-functional teams?
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and the company with their personal and professional goals, as well as to demonstrate their interest in and understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation, email marketing, and campaign optimization
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research JCB North America's products, industry, and competitors to demonstrate your understanding of the business
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
