Specialist, Marketing Automation

📌 Core Information

🔹 Job Title: Specialist, Marketing Automation

🔹 Company: Fairstone Bank

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Automation

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid (3 days in-office)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building and developing customer journeys and marketing campaigns across email, in-app, push notifications, and content cards
• Ensuring seamless user experience with complex HTML email builds
• Participating in the Enterprise Automation initiative
• Utilizing industry-leading marketing automation tools for optimization and performance reporting

ASSUMPTION: This description implies significant responsibility in developing and managing campaigns. Given the stated involvement in enterprise initiatives, candidates will likely need strong project management and strategic planning skills.

📋 Key Responsibilities

✅ Provide thought leadership on new campaign opportunities and optimization techniques

✅ Lead the development and execution of email and SMS marketing programs

✅ Collaborate with internal stakeholders to implement data-driven email journeys

✅ Enhance customer lifetime value through effective targeting strategies

✅ Optimize conversion points using data and A/B testing insights

✅ Spearhead initiatives in strategy, methodology, and infrastructure for marketing automation

✅ Manage customer data for optimized email communications

✅ Create mobile-responsive email templates using HTML

✅ Ensure compliance with privacy, confidentiality, and marketing regulations

ASSUMPTION: Responsibilities are versatile and cover strategic, development, and compliance aspects, suggesting the role is highly collaborative and dynamic.

🎯 Required Qualifications

Education: Bachelor’s degree or College diploma in a related field

Experience: 3-5+ years in digital marketing, with a focus on marketing automation or email marketing

Required Skills:

• Technical expertise in HTML and CSS for email
• Experience with user-journey funnels and customer engagement
• Proficiency in Google Analytics and data management

Preferred Skills:

• Experience with platforms like Pinpoint and Mailchimp
• Background in the financial services industry

ASSUMPTION: Preferred skills suggest a high value is placed on candidates familiar with specific tools and market segments relevant to Fairstone Bank's operations.

💰 Compensation & Benefits

Salary Range: Not specified. Industry average for similar roles in Toronto ranges from CAD 65,000 to 85,000 annually.

Benefits:

• Work-Life Balance with a 37.5-hour workweek
• Access to Fairstone Academy for skill development
• Hybrid work model promoting flexibility

Working Hours: 37.5 hours per week

ASSUMPTION: The benefits package emphasizes work-life balance and professional development, suggesting a supportive work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on alternative lending and adaptable financial solutions

Company Size: 1,001-5,000 employees, indicating a robust organizational structure with ample resources

Founded: 1926, giving it a longstanding presence and influence in the financial services industry

Company Description:

• Leading alternative lending bank in Canada
• Diverse product suite tailored to Canadians
• Innovative, accessible, and reliable financial solutions

Company Specialties:

• Personal Loans
• Debt Consolidation
• Automobile Financing

Company Website: https://www.fairstone.ca

ASSUMPTION: The company's extensive product range and top-employer recognition suggest it values employee growth and satisfaction.

📊 Role Analysis

Career Level: Mid-level, ideal for candidates with several years of experience looking to leverage their skills in a leading financial institution

Reporting Structure: Directly reports to the Director of Digital Marketing

Work Arrangement: Hybrid, with three days on-site, providing a mix of in-office collaboration and remote work flexibility

Growth Opportunities:

• Involvement in strategic enterprise-wide initiatives
• Exposure to cutting-edge automation tools
• Potential career advancement in a top Canadian employer

ASSUMPTION: The combination of on-site presence and enterprise responsibilities indicates potential for significant career growth and learning.

🌍 Location & Work Environment

Office Type: Modern facilities likely equipped for collaborative and dynamic work

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Located in a major Canadian city with diverse cultural and professional opportunities
• Toronto's status as a financial hub may provide industry networking advantages
• Access to public transportation and urban amenities

Work Schedule: 37.5 hours per week, incorporating a hybrid working model

ASSUMPTION: Being located in Toronto offers both professional opportunities and lifestyle benefits, which can attract top talent to the role.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company's careers page
• Screening call with HR to assess basic requirements and fit
• Technical interview to evaluate relevant skills and experience
• Cultural fit interview with team leads or management
• Final decision and offer negotiation

Key Assessment Areas:

• Technical proficiency in HTML and CSS
• Ability to manage and optimize digital marketing campaigns
• Cultural fit and alignment with company values

Application Tips:

• Highlight experience with marketing automation tools in your resume
• Showcase past successes in campaign optimization and data-driven strategy implementation
• Be prepared to discuss specific examples of problem-solving and innovation

ATS Keywords: Marketing Automation, Email Marketing, HTML, CSS, A/B Testing, Google Analytics

ASSUMPTION: The interview process is comprehensive, emphasizing both technical skills and cultural fit, reflecting the significance of the role within the company.

🛠️ Tools & Technologies

• Marketing automation platforms like Pinpoint and Mailchimp
• Google Analytics for performance tracking
• Customer relationship management (CRM) systems

ASSUMPTION: The role requires familiarity with a broad suite of tools, indicating a multifaceted approach to digital marketing and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric service and solutions
• Continuous innovation and improvement
• Diversity and inclusion within the workplace

Work Style:

• Collaborative and open work environment
• Data-driven decision-making
• Flexible and adaptive to change

Self-Assessment Questions:

• Do you have experience in leading cross-functional projects?
• Are you comfortable with both technical and strategic responsibilities?
• How do you ensure compliance with industry regulations?

ASSUMPTION: The company appears to prioritize cultural fit as much as technical qualifications, emphasizing a holistic recruitment approach.

⚠️ Potential Challenges

• Balancing on-site and remote work in a hybrid model
• Adapting to rapidly evolving marketing technologies and methodologies
• Ensuring compliance across multiple jurisdictions
• Managing large sets of customer data securely and effectively

ASSUMPTION: Challenges may arise from the dynamic nature of the financial services industry and the need for ongoing adaptation to new tools and regulations.

📈 Similar Roles Comparison

• Greater focus on compliance and regulatory aspects compared to generic marketing roles
• Higher expectation for technical proficiency in HTML and CSS for email marketing
• Increased involvement in strategic initiatives beyond traditional campaign execution

ASSUMPTION: Similar roles likely differ in seniority and scope, with this position placing a significant emphasis on innovation and strategic impact.

📝 Sample Projects

• Development of a multi-channel marketing campaign involving email, in-app notifications, and push messages
• Implementation of data-driven segmentation strategies to enhance personalization
• Creation of a comprehensive email migration strategy with a focus on user experience optimization

ASSUMPTION: Sample projects illustrate the role's focus on innovation and coordination across various digital platforms.

❓ Key Questions to Ask During Interview

• What are the primary goals for the marketing automation team in the coming year?
• How does this role contribute to the larger Enterprise Automation initiative?
• What tools or platforms are currently used for email marketing and automation?
• How does the company support professional development in this role?
• What challenges currently exist within the marketing automation process?

ASSUMPTION: These questions help candidates assess alignment with their career goals and obtain clarity about their potential impact within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills in digital marketing and automation
• Prepare for interviews by reviewing responsibilities and aligning your experience with the role
• Reach out to current employees on LinkedIn for insights about the company culture
• Tailor your application to reflect the job description and company values

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.