📌 Core Information
🔹 Job Title: Specialist - Marketing Automation
🔹 Company: JCB North America
🔹 Location: Pooler, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing marketing automation using Eloqua
- Developing automated workflows for lead nurturing and customer engagement
- Supporting email marketing programs and campaign creation
- Collaborating with cross-functional teams to integrate marketing automation with CRM
- Analyzing performance metrics to improve marketing effectiveness
ASSUMPTION: This role requires a strong understanding of marketing automation, lead scoring, and segmentation. Experience with Eloqua and Salesforce integration is crucial for success.
📋 Key Responsibilities
✅ Develop and maintain automated workflows to support lead nurturing and customer engagement
✅ Support email marketing programs, including campaign creation, segmentation, and performance tracking
✅ Design and optimize lead scoring models to enhance marketing and sales alignment
✅ Collaborate with the CRM Manager to ensure seamless data integration between Eloqua and Salesforce
✅ Analyze key performance metrics and provide data-driven insights to improve marketing effectiveness
✅ Ensure compliance with data privacy regulations and email marketing best practices
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing automation
Required Skills:
- Expertise in marketing automation, email marketing, and campaign optimization
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Excellent project management skills with the ability to handle multiple priorities
- Strong communication and collaboration skills to work cross-functionally with marketing, sales, and IT teams
Preferred Skills:
- Eloqua certification or extensive hands-on experience with the platform
- Experience working in B2B marketing, preferably in manufacturing or heavy equipment industries
- Knowledge of demand generation strategies and customer journey mapping
ASSUMPTION: Candidates with relevant certifications and industry-specific experience will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Automation Specialist with 2-5 years of experience in the manufacturing industry in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with the possibility of flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing. JCB North America is a subsidiary of the global JCB Group, which specializes in the production of construction, agricultural, and defense equipment.
Company Size: 501-1,000 employees. As a mid-sized company, JCB North America offers a balance between a large corporation's resources and a small company's agility.
Founded: 1945. JCB was founded in the United Kingdom and has since expanded globally, with a significant presence in North America.
Company Description:
- JCB North America is a subsidiary of the global JCB Group, which is one of the world’s largest privately-owned manufacturers of construction, agricultural, and defense equipment.
- The company employs over 1,000 people in North America and operates out of its headquarters in Savannah, Georgia, with regional offices in Dallas, Texas; Santa Monica, California; and Miami, Florida.
- JCB North America manufactures a range of over 300 products, including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, aerial work platforms, rough terrain forklifts, and Fastrac tractors.
Company Specialties:
- Construction Equipment
- Agricultural Equipment
- Manufacturing
- Engineering
- Defense Equipment
Company Website: http://www.jcb.com/en-us
ASSUMPTION: JCB North America's focus on manufacturing and heavy equipment may require candidates to be comfortable working in an industrial environment.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience in marketing automation.
Reporting Structure: The Marketing Automation Specialist will report directly to the Marketing Operations Manager.
Work Arrangement: On-site, with the possibility of flexible scheduling. This role may require occasional work in manufacturing or factory environments.
Growth Opportunities:
- Potential advancement to a Marketing Operations Manager or similar role as the company grows
- Expansion of responsibilities based on performance and demonstrated skills
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: JCB North America's mid-sized structure may offer more opportunities for growth and advancement compared to larger corporations.
🌍 Location & Work Environment
Office Type: Corporate office with a manufacturing presence. The Pooler, Georgia office is located near the company's manufacturing facilities.
Office Location(s): 2000 Bamford Blvd., Pooler, Georgia 31322, US
Geographic Context:
- Pooler is a city in Chatham County, Georgia, located near Savannah, the state's oldest city.
- The area is known for its rich history, vibrant culture, and growing economy, driven by industries such as manufacturing, logistics, and tourism.
- Georgia is a major hub for the manufacturing industry, with a strong focus on automotive, aerospace, and logistics sectors.
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible scheduling
ASSUMPTION: Candidates should be comfortable working in a corporate office environment with occasional exposure to manufacturing or factory settings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Operations Manager
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing automation, email marketing, and campaign optimization
- Analytical skills and data interpretation
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with JCB's values
Application Tips:
- Tailor your resume to highlight relevant marketing automation experience and skills
- Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability
- Research JCB North America's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing Automation, Eloqua, Email Marketing, Campaign Optimization, Lead Scoring, Segmentation, Data Analysis, Project Management, Collaboration, CRM, Salesforce
ASSUMPTION: JCB North America's interview process may include assessments or case studies to evaluate candidates' technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Eloqua (preferred, but not required)
- Salesforce
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Marketing automation and email marketing platforms (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated
- Focus on innovation and continuous improvement
- Commitment to quality, safety, and environmental sustainability
- Global perspective with a local touch
Work Style:
- Collaborative and cross-functional team environment
- Focus on results and accountability
- Adaptability and willingness to learn
- Strong work ethic and attention to detail
Self-Assessment Questions:
- How do you align with JCB's family-owned values and commitment to quality?
- Can you describe a time when you had to adapt to a new tool or technology in a marketing automation role?
- How do you ensure that your work meets high standards and contributes to the success of your team?
ASSUMPTION: JCB North America's family-owned culture may prioritize candidates who demonstrate strong work ethic, adaptability, and a commitment to quality.
⚠️ Potential Challenges
- Occasional exposure to manufacturing or factory environments, which may be noisy and have temperature changes
- Handling and analyzing large datasets, which may require strong analytical skills and attention to detail
- Balancing multiple priorities and projects, requiring strong project management skills
- Working in a fast-paced, dynamic environment that may require adaptability and quick decision-making
ASSUMPTION: Candidates should be comfortable working in a diverse and sometimes challenging environment and be able to adapt to changes as needed.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position may offer more exposure to cross-functional teams and manufacturing environments
- JCB North America's focus on heavy equipment and manufacturing may require candidates to have a strong understanding of these industries
- This role may offer opportunities for growth and advancement within the company, as JCB North America continues to expand its presence in North America
ASSUMPTION: Candidates should research similar roles in the manufacturing industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and implementing automated workflows to support lead nurturing and customer engagement for a new product launch
- Collaborating with the sales team to optimize lead scoring models and improve marketing and sales alignment
- Analyzing campaign performance data to identify trends, make data-driven decisions, and improve marketing effectiveness
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to the success of their previous employers.
❓ Key Questions to Ask During Interview
- How does this role support JCB North America's overall marketing strategy and business goals?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most challenging aspects of working in a manufacturing environment, and how does this role address them?
- How does JCB North America support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing automation experience and skills
- Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit for the position
- Research JCB North America's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
