📌 Core Information
🔹 Job Title: Specialist Marketing BU
🔹 Company: PUMA Group
🔹 Location: Corporativo Mexico, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining, developing, and managing the strategy for the Running & Training Business Unit to maximize profitability.
- Leading key forums for strategic decisions and aligning with stakeholders.
- Analyzing results to identify growth opportunities and evaluate business performance.
- Collaborating with various teams in stages of the GTM process.
- Developing plans, manuals, and tools to ensure the correct execution and alignment of the strategy.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Define, develop, and manage the strategy for the Running & Training Business Unit to maximize profitability.
✅ Lead key forums for strategic decisions and align with stakeholders (sales, merchandising, communication, etc.).
✅ Collaborate in stages of the GTM process as the responsible party for the category with data and findings to support decision-making.
✅ Conduct diagnostics based on results and KPIs to test hypotheses, develop business cases, and make recommendations for growth opportunities within the category.
✅ Identify risks and opportunities to maximize the business in the short and medium term.
✅ Evaluate the division's business focused on sales, profitability, and margin. - Elaborate plans, manuals, and tools to ensure the correct execution and alignment of the strategy.
ASSUMPTION: The role may require occasional travel to attend key forums and meetings with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field.
Experience: 2-5 years of experience in marketing, strategic planning, or a related role.
Required Skills:
- Strategic planning and analysis
- Collaboration and stakeholder management
- Data analysis and interpretation
- Risk management
- Business development
- Sales focus and profitability analysis
- Market research and KPI analysis
- GTM process understanding
- Decision-making and execution
- Communication and team leadership
Preferred Skills:
- Fluency in Spanish and English
- Experience in the sports industry
- Knowledge of the Running & Training category
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Mexico is typically between MXN 80,000 and MXN 150,000 per month, depending on experience and qualifications. This estimate is based on market research and may vary.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on PUMA products
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM).
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA Group operates in the retail industry, focusing on designing, developing, selling, and marketing footwear, apparel, and accessories for various sports categories.
Company Size: PUMA Group has 10,001+ employees worldwide, with a presence in over 120 countries.
Founded: PUMA was founded in 1948 and has since become one of the world's leading sports brands.
Company Description:
- PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
- The company collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
- PUMA Group owns the brands PUMA, Cobra Golf, and stichd.
Company Specialties:
- Sports apparel and footwear
- Sports equipment and accessories
- Sports marketing and sponsorships
Company Website: http://about.puma.com/en/careers
ASSUMPTION: Working at PUMA Group offers opportunities to collaborate with high-profile athletes and influencers, as well as contribute to innovative marketing campaigns.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring strategic thinking and cross-functional collaboration.
Reporting Structure: The Specialist Marketing BU reports directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Progression to a Marketing Manager or similar role within the organization.
- Expansion of responsibilities to cover additional business units or categories.
- International assignments or relocation opportunities within the company.
ASSUMPTION: Given PUMA Group's global presence, there may be opportunities for international travel or relocation for the right candidate.
🌍 Location & Work Environment
Office Type: The PUMA Group office in Corporativo Mexico is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Corporativo Mexico, Mexico
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture and diverse population.
- The Corporativo Mexico office is located in a bustling business district, offering easy access to public transportation and amenities.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Standard office hours with the possibility of flexible working arrangements for specific tasks or projects.
ASSUMPTION: The work environment at PUMA Group is dynamic and fast-paced, with a strong emphasis on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analysis and interpretation
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with PUMA Group values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the Running & Training category and the sports industry.
- Prepare examples of your strategic planning and analysis skills, as well as your ability to identify growth opportunities.
ATS Keywords: Marketing strategy, business unit, Running & Training, profitability, KPI analysis, stakeholder management, GTM process, data analysis, risk management, growth opportunities
ASSUMPTION: The application process at PUMA Group may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: PUMA Group values employees who are passionate, motivated, and committed to driving results.
- Be Vibrant: The company encourages creativity, innovation, and a vibrant work environment.
- Be Together: PUMA Group fosters a collaborative and inclusive culture, where teamwork is essential for success.
- Be You: The company values individuality and encourages employees to bring their unique perspectives to the table.
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and managing stakeholders?
- Do you possess strong analytical skills and the ability to interpret data to drive strategic decisions?
- Are you passionate about sports and the sports industry?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with PUMA Group's values and work style.
⚠️ Potential Challenges
- The role may require occasional travel, which could be challenging for candidates who prefer a strictly on-site or remote work arrangement.
- The fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The role involves managing risks and identifying opportunities, which can be challenging and stressful at times.
- The competitive nature of the sports industry may present unique challenges and obstacles to overcome.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth and development within the organization.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist role within other organizations, but with a focus on a specific business unit (Running & Training).
- The sports industry is highly competitive and dynamic, with a strong emphasis on innovation and creativity.
- This role offers opportunities for career progression within the marketing function or into related fields, such as product management or brand management.
ASSUMPTION: While this role shares similarities with other marketing positions, the focus on a specific business unit and the strategic nature of the role make it unique within the industry.
📝 Sample Projects
- Developing a strategic plan for the Running & Training business unit to maximize profitability.
- Conducting a market analysis to identify growth opportunities within the category.
- Collaborating with cross-functional teams to launch a new product line within the Running & Training category.
ASSUMPTION: The specific projects assigned to the Specialist Marketing BU may vary depending on the organization's priorities and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does PUMA Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does PUMA Group measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance, and how is it supported within the organization?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://puma.wd3.myworkdayjobs.com/Jobs_at_Puma/job/Corporativo-Mexico/Specialist-Marketing-BU_R35775
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your strategic planning and analysis skills, as well as your ability to identify growth opportunities.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
