📌 Core Information
🔹 Job Title: Specialist, Marketing (China eCommerce)
🔹 Company: The Walt Disney Company
🔹 Location: Lantau Island, Hong Kong
🔹 Job Type: Full Time
🔹 Category: Marketing Strategy
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand visibility, customer engagement, and sales performance through data-driven marketing strategies tailored to the China digital landscape.
- Planning and implementing marketing activities, including seasonal promotions, new product launches, and brand activations on eCommerce platforms.
- Collaborating with internal teams and external agencies to ensure timely delivery of campaign materials.
- Analyzing platform data to generate actionable insights and optimize campaign performance.
- Supporting CRM initiatives to drive long-term business growth in the China market.
ASSUMPTION: This role requires a strong understanding of the China digital landscape and eCommerce platforms, as well as excellent communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan and implement marketing activities to drive brand visibility, customer engagement, and sales performance on eCommerce platforms.
✅ Coordinate with internal teams and external agencies to ensure timely delivery of campaign materials.
✅ Track competitors’ marketing activities and platform trends to identify new traffic-driving opportunities.
✅ Analyze platform data to generate actionable insights on customer behavior, monitor campaign performance, and optimize traffic metrics.
✅ Support CRM initiatives, including segmentation, loyalty programs, and customer lifecycle marketing, to drive long-term business growth in the China market.
✅ Stay updated on eCommerce platform policies, seasonal events, and digital trends in the China market.
ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on generating insights and optimizing campaign performance based on data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: Minimum of 2-4 years of experience in digital marketing or eCommerce, preferably with hands-on experience on China eCommerce platforms
Required Skills:
- Excellent written and spoken English, Mandarin, and Cantonese
- Great collaborator with strong cross-functional communication skills
- Familiarity with CRM tools or loyalty program management (a plus)
- Strong data analysis skills and ability to generate actionable insights
- Knowledge of the China digital landscape and eCommerce platforms
Preferred Skills:
- Experience with CRM tools or loyalty program management
- Proven track record of driving brand visibility and sales performance through data-driven marketing strategies
ASSUMPTION: Candidates with relevant experience in digital marketing or eCommerce, particularly on China eCommerce platforms, and strong communication skills in English, Mandarin, and Cantonese will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a marketing specialist role with 2-5 years of experience in Hong Kong, the estimated salary range is HKD 450,000 - HKD 600,000 per annum (approximately USD 58,000 - USD 78,000).
Benefits:
- Health insurance and retirement plans
- Employee discounts on Disney products and services
- Opportunities for career growth and development within The Walt Disney Company
Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 6:00 PM. However, working hours may vary depending on project demands and business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: The Walt Disney Company operates in the entertainment industry, with a focus on creating and delivering high-quality entertainment experiences through its various segments, including Parks, Experiences and Products; Media Networks; and Direct-to-Consumer and International.
Company Size: The Walt Disney Company has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: The Walt Disney Company was founded in 1923 by Walt Disney and has since grown into a global entertainment powerhouse.
Company Description:
- The Walt Disney Company is committed to delivering high-quality entertainment experiences through its various segments, including theme parks, television networks, film studios, and direct-to-consumer platforms.
- The company is known for its iconic brands, such as Disney, Pixar, Marvel, Lucasfilm, and National Geographic, which span across film, television, and consumer products.
- The Walt Disney Company is dedicated to creating a diverse and inclusive work environment, with a focus on fostering creativity, innovation, and collaboration among its employees.
Company Specialties:
- Theme park operations and management
- Media production and distribution
- Direct-to-consumer platforms and streaming services
- Licensing and merchandising
- Consumer products and retail
Company Website: http://careers.disneylandparis.com/fr
ASSUMPTION: The company description and specialties provided are based on The Walt Disney Company's global operations and may not fully reflect the specific focus or activities of the Hong Kong Disneyland Resort.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, with opportunities for career growth and development within the company.
Reporting Structure: The Specialist, Marketing (China eCommerce) reports directly to the Manager, Marketing of Strategy team.
Work Arrangement: This role is an on-site position, with the primary work location at the Hong Kong Disneyland Resort.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to cover additional markets or product categories
- Opportunities to work on high-visibility projects and initiatives
ASSUMPTION: Growth opportunities for this role may include advancement within the marketing department or expansion of responsibilities to cover additional markets or product categories.
🌍 Location & Work Environment
Office Type: The primary work location for this role is the Hong Kong Disneyland Resort, which is an on-site office located within the theme park.
Office Location(s): Lantau Island, Hong Kong
Geographic Context:
- The Hong Kong Disneyland Resort is located on Lantau Island, approximately 30 minutes from Hong Kong's central business district by MTR.
- The resort offers a unique work environment, with easy access to outdoor recreational facilities and various dining options.
- Hong Kong is a vibrant, multicultural city with a strong economy and a high standard of living.
Work Schedule: The work schedule for this role is typically Monday to Friday, with standard working hours. However, working hours may vary depending on project demands and business needs.
ASSUMPTION: The work environment for this role is unique, as it is based within a theme park. Candidates should be comfortable working in a dynamic and fast-paced environment with a focus on delivering high-quality entertainment experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Cross-functional communication and collaboration
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, eCommerce, and data analysis.
- Prepare examples of your past marketing campaigns or projects that demonstrate your ability to drive brand visibility, customer engagement, and sales performance.
- Be ready to discuss your understanding of the China digital landscape and eCommerce platforms, as well as your proficiency in English, Mandarin, and Cantonese.
ATS Keywords: Digital Marketing, eCommerce, Data Analysis, Customer Engagement, Brand Activation, CRM Tools, Collaboration, Market Trends, Campaign Performance, Traffic Metrics, Segmentation, Loyalty Programs, Customer Lifecycle Marketing, Chinese Market Knowledge, English Proficiency, Mandarin Proficiency, Cantonese Proficiency
ASSUMPTION: The interview process for this role may include assessments of the candidate's marketing strategy and planning skills, as well as their ability to analyze data and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, Adobe Marketo)
- eCommerce platforms (e.g., Tmall, JD.com, Pinduoduo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may include CRM tools, eCommerce platforms, and data analysis tools, depending on the specific needs of the team and the projects being worked on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Optimism
- Integrity
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving brand visibility and sales performance through data-driven marketing strategies?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering high-quality entertainment experiences?
- Do you have strong cross-functional communication and collaboration skills, with the ability to work effectively with internal teams and external agencies?
ASSUMPTION: Candidates who are strong collaborators, data-driven, adaptable, and results-oriented will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the market and business needs
- Working with cross-functional teams and external agencies to ensure timely delivery of campaign materials
ASSUMPTION: The potential challenges for this role may include working in a fast-paced environment with tight deadlines, managing multiple projects and priorities, and adapting to changes in the market and business needs.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Marketing Coordinator position, with a focus on driving brand visibility, customer engagement, and sales performance through data-driven marketing strategies.
- However, this role is unique in its focus on the China digital landscape and eCommerce platforms, as well as its primary work location within a theme park.
- Career paths for this role may include advancement to a senior marketing role within the company or expansion of responsibilities to cover additional markets or product categories.
ASSUMPTION: This role is similar to other marketing specialist or coordinator positions, but with a unique focus on the China digital landscape and eCommerce platforms, as well as a primary work location within a theme park.
📝 Sample Projects
- Planning and executing a seasonal promotion on a China eCommerce platform to drive brand visibility and sales performance
- Analyzing platform data to identify trends and optimize campaign performance for a new product launch
- Supporting a CRM initiative to segment customers and drive long-term business growth in the China market
ASSUMPTION: Sample projects for this role may include planning and executing marketing campaigns, analyzing data to optimize campaign performance, and supporting CRM initiatives to drive long-term business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how have previous incumbents succeeded in overcoming them?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the team structure, priorities, professional development opportunities, challenges, and KPIs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, eCommerce, and data analysis.
- Prepare examples of your past marketing campaigns or projects that demonstrate your ability to drive brand visibility, customer engagement, and sales performance.
- Be ready to discuss your understanding of the China digital landscape and eCommerce platforms, as well as your proficiency in English, Mandarin, and Cantonese.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
