📌 Core Information
🔹 Job Title: Specialist, Marketing
🔹 Company: Canada Goose
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, coordinating, and executing brand events
- Collaborating with internal teams and external vendors
- Analyzing sales data to measure retail marketing effectiveness
- Preparing proposal and wrap reports for each project
- Supporting retail partners to create promotional materials and commercial gifts
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.
📋 Key Responsibilities
✅ Plan, coordinate, and execute brand events, instore events, and media events
✅ Collaborate with internal teams and external vendors to ensure successful event execution
✅ Support management of event production, timelines, and logistics
✅ Gather feedback and analyze event performance for continuous improvement
✅ Prepare proposal and wrap report of each project
✅ Collaborate with retail partners to create promotional materials and commercial gifts
✅ Be responsible for in-mall Ads change in accordance with global campaign calendar and supervise the production agency for high-quality materials and installation on time
✅ Assist shopping mall activations including but not limited to mall promotion material preparation and social content feeding
✅ Analyze sales data to measure the effectiveness of retail marketing initiatives
✅ Coordinate with internal departments and follow up the contract & payment process
✅ Prepare various reports including but not limited to campaign wrap report, monthly/yearly report, and so on
ASSUMPTION: This role involves a mix of event management, retail marketing, and data analysis, requiring a diverse skill set and the ability to adapt to different tasks.
🎯 Required Qualifications
Education: University degree or college diploma
Experience: At least 3-4 years of experience working in a fast-paced luxury marketing, customer service-oriented or event-related position
Required Skills:
- Good written and verbal communication skills in Chinese and English
- Attention to detail, creative and analytical thinking
- Able to multi-task in a fast-paced environment
- Highly organized, able to prioritize multiple projects effectively
- Proactive problem solver
- Excellent interpersonal skills
- Ability to accomplish projects with little supervision
- Ability to build internal and external relationships
- Strong computer skills, especially MS Office (Word, Excel, PowerPoint)
Preferred Skills:
- Experience in the international brands in relevant industry
ASSUMPTION: Strong communication skills in both Chinese and English are essential for this role, as is the ability to work well in a fast-paced environment and manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing specialist role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year (before tax).
Benefits:
- Comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Goose Rewards & ICON Rewards
- Donation matching and paid volunteer time (CG Gives)
- Access to tools and resources to support physical and mental health
Working Hours: Full-time position with approximately 10-15% travel required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the company's careers page and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Canada Goose operates in the retail apparel and fashion industry, specializing in manufacturing high-quality outerwear
Company Size: Canada Goose has 1,001-5,000 employees globally, with a significant presence in the Greater Toronto Area and expanding operations in international markets
Founded: 1957, in Toronto, Canada
Company Description:
- Canada Goose is an iconic lifestyle brand with an inspirational and authentic story
- The company's mission is to inspire and enable all people to thrive in the world outside and to live in the open
- Canada Goose is committed to building and sustaining an inclusive and equitable working environment
Company Specialties:
- Manufacturing top-quality authentic outerwear using both domestic and imported materials
- Retail marketing and brand management
- Event planning and execution
Company Website: http://www.canadagoose.com
ASSUMPTION: Canada Goose is a well-established brand with a strong focus on quality, innovation, and sustainability. The company's commitment to diversity, inclusion, and employee well-being is evident in its company culture and values.
📊 Role Analysis
Career Level: Intermediate (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position
Work Arrangement: On-site, with approximately 10-15% travel required
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on international projects and gain global experience
- Access to various internal and external training programs to support professional development
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a well-established and growing brand.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Block C, No 549 Middle Yan’an Road, Shanghai, Shanghai 200020, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a thriving retail and fashion industry
- The office is located in the Pudong New Area, a modern and developed district with easy access to public transportation and amenities
- The city offers a mix of traditional Chinese culture and modern urban living, with a wide range of entertainment, dining, and recreational options
Work Schedule: Standard office hours, with flexibility for event-related work and travel
ASSUMPTION: Shanghai provides a dynamic and exciting work environment for marketing professionals, with a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager or a panel of interviewers
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and language proficiency in Chinese and English
- Event planning and management experience
- Retail marketing and brand management experience
- Data analysis and reporting skills
- Cultural fit and alignment with Canada Goose values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful event planning and retail marketing campaigns you've worked on
- Research Canada Goose's brand, values, and company culture to demonstrate your fit and enthusiasm for the role
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Event Management, Retail Marketing, Brand Moment, Instore Events, Media Events, Sales Data Analysis, Proposal, Wrap Report, Promotional Materials, Commercial Gifts, Mall Activations, Campaign Wrap Report, Monthly/Yearly Report
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview to stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event planning and management software (e.g., Cvent, Eventbrite)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant event planning, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovative: Canada Goose encourages creativity, innovation, and continuous improvement
- Respectful: The company values diversity, inclusion, and collaboration, fostering a respectful and supportive work environment
- Passionate: Canada Goose is committed to its mission and values, seeking employees who share this passion
- Accountable: The company expects employees to take ownership of their work and contribute to the team's success
- Entrepreneurial: Canada Goose encourages employees to think and act like owners, driving results and continuous growth
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Adaptable, with the ability to manage multiple projects and priorities effectively
- Customer-focused, with a commitment to delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable managing multiple projects simultaneously?
- Are you passionate about Canada Goose's mission and values, and do you share the company's commitment to living in the open?
- Do you have strong communication skills in both Chinese and English, and are you able to adapt your communication style to different audiences and situations?
ASSUMPTION: Candidates who align with Canada Goose's values and work style, and who are passionate about the company's mission, will be well-suited to this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and working on weekends or evenings, especially during events
- The role involves a significant amount of travel, which may be challenging for candidates who prefer a more stable work environment
- The competitive nature of the retail and fashion industry may present challenges in terms of market share and customer acquisition
- The role requires strong communication skills in both Chinese and English, which may be challenging for candidates who are not fully bilingual
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic work environment with a significant travel requirement.
📈 Similar Roles Comparison
- This role is similar to Event Manager or Retail Marketing Specialist positions in other luxury or fashion brands
- However, Canada Goose's commitment to innovation, sustainability, and social responsibility sets it apart from other brands in the industry
- Career progression in this role may lead to senior marketing roles or management positions within Canada Goose or other luxury brands
ASSUMPTION: Candidates should research similar roles in other luxury or fashion brands to gain a better understanding of the market and competition for this type of position.
📝 Sample Projects
- Planning and executing a successful brand moment event for a new product launch
- Collaborating with retail partners to create and implement a promotional campaign that drives sales and customer engagement
- Analyzing sales data to identify trends and optimize retail marketing strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role contribute to the overall marketing strategy and goals for the company?
- What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
- What opportunities are there for professional development and growth within the company?
- How does Canada Goose support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful event planning and retail marketing campaigns you've worked on
- Research Canada Goose's brand, values, and company culture to demonstrate your fit and enthusiasm for the role
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
