Specialist Marketing Denmark (m/f/d)

📌 Core Information

🔹 Job Title: Specialist Marketing Denmark (m/f/d)

🔹 Company: CYBEX GMBH

🔹 Location: Aarhus, Midtjylland, Denmark

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Danish Head of Sales in executing local marketing initiatives
• Developing compelling sales presentations and marketing materials
• Managing relationships with retail partners and coordinating local events
• Localizing and implementing the global brand strategy
• Identifying, engaging, and managing relationships with influencers relevant to the category

ASSUMPTION: This role requires a high level of autonomy and collaboration with various teams, making strong communication and organizational skills crucial.

📋 Key Responsibilities

✅ Supporting the Danish Head of Sales in executing local marketing initiatives across Denmark

✅ Developing compelling sales presentations and marketing materials to support both the sales team and retail customers

✅ Owning and driving the development and execution of joint marketing plans with retail partners, ensuring strong alignment with both brand and partner objectives

✅ Planning and executing local B2C fairs, brand events, and partner retail activations

✅ Executing the POS excellence strategy and e-retail guidelines, ensuring strong brand presence in both physical stores and online platforms

✅ Localizing and implementing the global brand strategy, including trade marketing, PR, and influencer campaigns

✅ Identifying, engaging, and managing relationships with influencers relevant to the category

✅ Collaborating with the Global Trade team and other stakeholders to support Shop-in-Shop concepts and rollouts

✅ Monitoring and analyzing market trends, consumer behavior, and customer journeys, both online and offline, to identify opportunities and insights

✅ Coordinating new product launches, ensuring alignment with global timelines and messaging

✅ Editing and adapting local digital content to ensure consistency in brand tone, visual identity, and messaging across all campaigns

✅ Managing and guiding local PR agencies, including setting KPIs, tracking performance, and ensuring alignment with brand strategy

✅ Ensuring relevant content is optimized, distributed, and visible across all key digital channels for maximum reach and impact

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field

Experience: Minimum of 2 years’ experience in retail or trade marketing, preferably within the consumer goods or lifestyle industry

Required Skills:

• Proven experience working with PR and influencer campaigns
• Hands-on and proactive mindset with strong initiative and ownership
• Excellent organizational and analytical skills with attention to detail
• Confident managing multiple projects and collaborating across departments and teams

Preferred Skills:

• Fluency in additional languages besides Danish and English
• Experience working with global brands

ASSUMPTION: While the role requires specific experience, candidates with transferable skills from related industries may also be considered.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is DKK 40,000 - 60,000 per month (gross). This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive salary
• Attractive annual leave
• Discounts on CYBEX products

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM) and flexibility to work additional hours as needed to support events and projects

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: CYBEX operates in the manufacturing industry, specializing in juvenile products such as car seats, baby carriers, strollers, and kids furniture. The company is known for its innovative design and focus on child safety, positioning itself as a lifestyle and fashion brand for parents.

Company Size: CYBEX is a mid-sized company with 1,001-5,000 employees globally, offering a dynamic and international work environment.

Founded: CYBEX was founded in 2005 and has since grown rapidly, expanding its product range and global presence.

Company Description:

• CYBEX is dedicated to creating innovative and stylish juvenile products that prioritize child safety and enable parents to keep their little ones safe in style
• The company operates globally, with employees from over 29 nations, fostering a diverse and inclusive work environment
• CYBEX is part of Goodbaby International Holdings Ltd., which allows the company to leverage resources and expertise to drive growth and innovation

Company Specialties:

• Juvenile products
• Car seats
• Baby carriers
• Strollers
• Child safety
• Juvenile design
• Products for children
• Family products
• Kids furniture

Company Website: http://cybex-online.com

ASSUMPTION: CYBEX's focus on design, innovation, and child safety sets it apart in the juvenile products market, making it an attractive employer for candidates interested in these aspects.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in retail marketing, trade marketing, and influencer management within a global organization.

Reporting Structure: The Specialist Marketing Denmark (m/f/d) reports directly to the Danish Head of Sales and collaborates with various teams, including Global Trade, Sales, and PR agencies.

Work Arrangement: This is an on-site position based in Aarhus, Denmark, with flexibility to work remotely for specific tasks or projects as needed.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within the global organization
• Potential international assignments or relocation opportunities

ASSUMPTION: Given CYBEX's global presence and commitment to employee development, there are ample opportunities for growth and career advancement within the organization.

🌍 Location & Work Environment

Office Type: CYBEX's office in Aarhus is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Aarhus, Denmark

Geographic Context:

• Aarhus is the second-largest city in Denmark, offering a vibrant cultural scene, historic architecture, and a high quality of life
• The city is home to a thriving business community, with a strong focus on innovation and technology
• Aarhus is well-connected by public transportation, making it easy to commute from various parts of the city

Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support events and projects.

ASSUMPTION: The work environment at CYBEX's Aarhus office is dynamic and collaborative, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Danish Head of Sales and a member of the HR team
• Final interview with the Global Marketing Director (if applicable)

Key Assessment Areas:

• Marketing and sales strategy
• Project management and organizational skills
• Communication and stakeholder management
• Cultural fit and alignment with CYBEX's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, sales, and project management experience
• Demonstrate your understanding of CYBEX's brand and products in your application materials
• Prepare examples of successful marketing campaigns or projects you've led in the past

ATS Keywords: Marketing, Retail Marketing, Trade Marketing, Influencer Management, Project Management, Market Analysis, Digital Content, Product Launch Coordination, Organizational Skills, Analytical Skills, Collaboration, Danish Language, English Language

ASSUMPTION: The application process at CYBEX is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Design software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: While specific tools and technologies may vary depending on the role and team, CYBEX uses industry-standard software to support its marketing and sales efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Safety
• Design
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody CYBEX's values in your daily work?
• Describe a time when you had to adapt to a significant change in a project or plan. How did you handle it?
• How do you approach building and maintaining relationships with key stakeholders?

ASSUMPTION: CYBEX values candidates who are passionate about its mission, committed to delivering high-quality work, and eager to contribute to its continued success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs of the brand with those of retail partners
• Adapting to a dynamic and fast-paced work environment
• Navigating a global organization with diverse teams and stakeholders

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on the Danish market and requires a strong understanding of local consumer behavior and market trends
• Compared to similar roles in other organizations, this position offers the opportunity to work for a global brand with a strong focus on design and innovation
• Career progression in this role may lead to international assignments or leadership positions within the global marketing organization

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the Danish market and global brand make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch
• Collaborating with retail partners to create compelling in-store displays and promotions
• Analyzing market trends and consumer behavior to inform strategic marketing decisions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and departments within CYBEX?
• What opportunities are there for professional development and growth within the organization?
• How does CYBEX support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in marketing for CYBEX?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing, sales, and project management experience
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.