Specialist - Marketing

📌 Core Information

🔹 Job Title: Specialist - Marketing

🔹 Company: Louisiana Society for the Prevention of Cruelty to Animals (Louisiana SPCA)

🔹 Location: New Orleans, Louisiana

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and executing marketing strategies to advance fundraising, programs/services, and initiatives
• Managing the organization's website, email marketing, online fundraising, and graphic design
• Collaborating with various teams to ensure consistent branding and messaging
• Creating compelling content and visuals that resonate with diverse audiences
• Tracking and optimizing campaign performance using relevant metrics

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and campaign management.

📋 Key Responsibilities

✅ Website Management: Maintain and update website content, ensure it's user-friendly and aligned with branding guidelines, collaborate with vendors or IT support for technical updates or improvements, monitor website performance, and suggest improvements

✅ Email Marketing: Design and send email campaigns using platforms like Mailchimp, segment audiences for targeted messaging, track performance metrics, and optimize content accordingly

✅ Online Fundraising: Build and update landing pages, donation forms, and online campaigns, support annual giving, monthly donor programs, and urgent/emergency appeals, collaborate with the Development team to align fundraising messaging and goals

✅ Graphic Design & Creative Support: Design digital and print materials, ensure all creative work aligns with brand standards and tone, assist with visual content creation for campaigns, storytelling, and donor communications, keep digital asset library organized and accessible for team use

ASSUMPTION: This role may require occasional work on weekends or evenings to support events or campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)

Experience: 2-4 years of relevant experience in nonprofit or mission-driven marketing

Required Skills:

• Proficient in website management, email marketing, and graphic design tools
• Strong communication and project management skills
• Ability to work independently and collaboratively in a team environment
• Proven experience in campaign execution and performance tracking

Preferred Skills:

• Experience with Mailchimp or similar email marketing platforms
• Familiarity with fundraising platforms (e.g., Bloomerang, Qgiv, etc.)
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with experience in nonprofit marketing and a passion for animal welfare are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $17.00 - $22.50/hour based on experience

Benefits:

• Health Insurance
• Life Insurance
• 401K match
• Qualification and assistance for Public Service Loan Forgiveness
• PTO and paid holidays

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the job description and market research for similar roles in the nonprofit sector.

📌 Applicant Insights

🔍 Company Context

Industry: Nonprofit Organizations, specifically animal welfare and advocacy

Company Size: 51-200 employees, which means applicants can expect a mid-sized organization with a range of departments and teams to work with

Founded: 1888, making the Louisiana SPCA the oldest animal welfare organization in the state

Company Description:

• Dedicated to protecting, promoting, and advocating for the wellbeing of companion animals in Louisiana
• Offers a wide range of programs and services, including sheltering, adoption, spay/neuter services, veterinary services, volunteer opportunities, humane education, animal control for the City of New Orleans, and disaster response
• Impacts more than 73,000 animals every year

Company Specialties:

• Animal sheltering and adoption
• Spay/neuter and veterinary services
• Volunteer management and humane education
• Animal control and disaster response

Company Website: Louisiana SPCA

ASSUMPTION: Working at the Louisiana SPCA offers the opportunity to make a direct impact on the lives of animals and the community.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Director of Marketing and Communications and works closely with various teams, including Development, Programs, and Operations

Work Arrangement: On-site, full-time position with the opportunity for occasional remote work for specific tasks or projects

Growth Opportunities:

• Potential career advancement within the Marketing department or related fields
• Opportunities to gain experience in nonprofit marketing, fundraising, and campaign management
• Chance to work on high-impact campaigns that directly influence animal welfare in Louisiana

ASSUMPTION: This role offers a unique opportunity to combine marketing expertise with a passion for animal welfare.

🌍 Location & Work Environment

Office Type: The Louisiana SPCA has two locations: the main shelter and adoption center in New Orleans and a clinic in Belle Chasse

Office Location(s): 1700 Mardi Gras Blvd, New Orleans, Louisiana 70114, US and 455 F Edward Hebert Blvd, Belle Chasse, Louisiana 70037, US

Geographic Context:

• New Orleans is known for its vibrant culture, diverse neighborhoods, and rich history
• The city experiences a subtropical climate, with mild winters and hot, humid summers
• New Orleans is a pet-friendly city, with many parks, trails, and dog-friendly establishments

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for occasional evening or weekend work as needed

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be prepared to handle occasional animal-related emergencies or crises.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the Director of Marketing and Communications
• Final interview with key stakeholders from relevant departments (e.g., Development, Programs, Operations)
• Background check and reference checks

Key Assessment Areas:

• Marketing and campaign management skills
• Graphic design and creative abilities
• Communication and project management skills
• Cultural fit and passion for animal welfare

Application Tips:

• Highlight relevant marketing and campaign management experience in your resume and cover letter
• Include examples of your graphic design work and explain how it aligns with the Louisiana SPCA's branding guidelines
• Demonstrate your understanding of the organization's mission and how your skills and passion make you a strong fit for the role

ATS Keywords: Marketing Specialist, Nonprofit Marketing, Campaign Management, Email Marketing, Graphic Design, Website Management, Fundraising, Animal Welfare

ASSUMPTION: Applicants should tailor their resume and cover letter to highlight relevant skills and experiences, as well as their passion for animal welfare.

🛠️ Tools & Technologies

• Website management: WordPress, HTML, CSS
• Email marketing: Mailchimp
• Graphic design: Adobe Creative Suite (Photoshop, Illustrator), Canva
• Fundraising platforms: Bloomerang, Qgiv
• Project management: Asana, Trello

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion towards people and pets
• Adaptability and creativity in problem-solving
• Inclusivity and respect for diverse perspectives
• Humility and a strong work ethic

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a willingness to take on new challenges
• Committed to the organization's mission and values

Self-Assessment Questions:

• How do you demonstrate compassion towards people and pets in your daily life and work?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
• How do you ensure that your work aligns with the Louisiana SPCA's mission and values, even when faced with competing priorities or tight deadlines?

ASSUMPTION: Applicants should be prepared to provide specific examples and anecdotes that demonstrate their alignment with the Louisiana SPCA's values and work style.

⚠️ Potential Challenges

• Occasional exposure to animal-related emergencies or crises
• Working with a diverse range of stakeholders, each with their own priorities and goals
• Balancing creative and analytical tasks, with a focus on campaign performance and optimization
• Occasional weekend or evening work to support events or campaigns

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be prepared to handle occasional animal-related emergencies or crises.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on nonprofit marketing and campaign management for an animal welfare organization
• Applicants should be prepared to work on high-impact campaigns that directly influence animal welfare in Louisiana
• Career progression may involve moving into a management or leadership role within the Marketing department or related fields

ASSUMPTION: Applicants should be passionate about animal welfare and eager to apply their marketing and campaign management skills to make a difference in the lives of animals.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a fundraising event or adoption drive
• Creating visually appealing and on-brand graphics for social media, email marketing, and print materials
• Optimizing the Louisiana SPCA's website for improved user experience and search engine rankings

ASSUMPTION: Applicants should be prepared to provide specific examples of their work and explain how it aligns with the Louisiana SPCA's branding guidelines and marketing goals.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other departments, such as Development and Programs?
• What are the most significant challenges facing the Louisiana SPCA, and how can this role help address them?
• What opportunities are there for professional growth and development within the Marketing department or related fields?
• How does the Louisiana SPCA support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and the organization's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, as well as your passion for animal welfare
• Prepare examples of your graphic design work and be ready to discuss how it aligns with the Louisiana SPCA's branding guidelines
• Research the organization's mission, programs, and services, and be prepared to discuss how your skills and experiences make you a strong fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.