🔹 Job Title: Specialist, Marketing Information Management
🔹 Company: Nationwide
🔹 Location: Columbus, OH
🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a balance of technical skills and process-oriented mindset to excel in operational reporting and data analysis.
✅ Understand and become an expert in the creative process workflow and related data
✅ Report and analyze key metrics to support decision-making and track performance
✅ Collaborate with marketing teams to identify opportunities for process improvement
✅ Handle support requests with speed, precision, and an eye for patterns or opportunities
✅ Assist with multiple projects to develop business and data analysis to drive business objectives
✅ Participate in workstreams of projects designed to execute analytics and deliver analytic and operational capabilities and solutions
✅ Help generate understanding of business processes and identify critical business metrics and information requirements for decision-making
✅ Document the efforts of business subject matter professionals and assist with business alignment and scoping sessions
✅ Gather, analyze, and interpret data to support business, customer, and financial objectives
✅ Build and improve existing statistical models to solve business problems and put final models into production
✅ Build data visualizations to support business needs
✅ Design and implement qualitative and quantitative research projects and methodologies to measure consumer perceptions and satisfaction
✅ Drive marketing action and results through the interpretation and application of data and research findings
✅ Facilitate business implementation planning sessions and post-implementation checkpoints
✅ Work with leaders to influence change and gain support for new processes and methods
✅ Develop governance, documentation, and training around new processes
ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to work effectively with various teams.
Education: Undergraduate studies with postgraduate studies preferred
Experience: Typically, 5 or more years of related experience with analytic techniques, statistical methodologies, statistical software, and data analysis
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of marketing processes and customer data is likely required for this role.
Salary Range: $80,000 - $120,000 (Based on industry standards for a Marketing Specialist with 5-10 years of experience in Columbus, OH)
Benefits:
Working Hours: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
Industry: Insurance. Nationwide is a Fortune 100 company offering a wide range of insurance and financial services products.
Company Size: 10,001+ employees. As a large organization, Nationwide offers opportunities for career growth and diverse experiences.
Founded: 1926. Nationwide has a long history and established reputation in the insurance industry.
Company Description:
Company Specialties:
Company Website: Nationwide.com
ASSUMPTION: Nationwide's size and diversity may lead to varied experiences and opportunities across different departments and locations.
Career Level: Mid-level. This role requires a balance of technical skills and process-oriented mindset, with opportunities for growth and advancement.
Reporting Structure: Reports to Director/Manager. This is an individual contributor role.
Work Arrangement: Hybrid (2 days on-site, 3 days remote). This arrangement offers flexibility while maintaining collaboration and connection with the team.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and across Nationwide's diverse business lines.
Office Type: Hybrid. The Columbus, OH office is one of Nationwide's main campuses, offering a collaborative and dynamic work environment.
Office Location(s): One Nationwide Plaza, Columbus, OH
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexible remote work options. Hours may vary based on project demands and team needs.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Information Management, Data Analysis, Reporting, Process Improvement, Excel, Power BI, Adobe Workfront, Marketing Analytics, Customer Insights
ASSUMPTION: Nationwide's application process is designed to assess candidates' technical skills, analytical abilities, and cultural fit for the role and organization.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Nationwide values candidates who align with their core values and demonstrate a strong work ethic, attention to detail, and customer focus.
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to problem-solving.
ASSUMPTION: This role offers a unique blend of technical skills, process improvement, and data analysis, setting it apart from similar marketing and analytics positions.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the team and organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.