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Specialist, Marketing Management (NF Marketing Integration)

Nationwide
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Specialist, Marketing Management (NF Marketing Integration)

πŸ”Ή Company: Nationwide

πŸ”Ή Location: Columbus, Ohio

πŸ”Ή Job Type: Full-Time, Hybrid (2 days in office, 3 days remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting multi-channel content marketing plans
  • Coordinating marketing tactics and vendor management
  • Monitoring content performance and metric reports
  • Driving internal awareness of cross-NF content and resources
  • Assisting in brand content support and distribution

ASSUMPTION: This role requires a balance of project management, marketing expertise, and data analysis skills to ensure successful execution of marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Project manage and monitor timelines for multi-channel content marketing plans

βœ… Support Nationwide Financial’s brand and promotional messaging calendar

βœ… Maintain content library, ensure compliance, and optimize content

βœ… Monitor and socialize content performance and metric reports

βœ… Assist in user testing and team support for new Digital Asset Management tool (Aprimo)

βœ… Provide brand content support and manage content distribution across sales enablement channels

βœ… Drive internal awareness of cross-NF content and resources

ASSUMPTION: This role involves cross-functional collaboration with internal teams and external vendors, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, or a related field

Experience: 5+ years of professional experience in marketing, strategy, consulting, financial services, or a related field

Required Skills:

  • Proven marketing development and project management experience
  • Data-driven approach with strong analytical skills
  • Excellent communication and collaboration skills
  • Ability to influence at all levels and work effectively across functions and geographies
  • Familiarity with marketing technology tools (e.g., Seismic, Google Analytics, Aprimo)

Preferred Skills:

  • Technical insurance designations (e.g., CPCU, CLU, ChFC, FLMI)
  • Experience with content management systems
  • Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools are likely to be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

  • Medical, dental, and vision insurance
  • Life insurance and short/long term disability coverage
  • Paid time off (18 days per year, pro-rated quarterly)
  • 9 paid holidays and 8 hours of Lifetime and Unity Day paid time off
  • 401(k) with company match and company-paid pension plan
  • Business casual attire

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (EST), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a marketing specialist role in Columbus, Ohio. The actual salary may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance

Company Size: 10,001+ employees (Fortune 100 company)

Founded: 1926

Company Description:

  • Nationwide is a diversified insurance and financial services organization
  • Offers a wide range of insurance products, including auto, business, homeowners, farm, and life insurance
  • Provides retirement plans, annuities, mutual funds, and other financial services
  • Rated A+ by Standard & Poor's

Company Specialties:

  • Insurance
  • Banking
  • Investments
  • Annuities
  • Life Insurance and Retirement Planning

Company Website: nationwide.com

ASSUMPTION: Nationwide is a well-established company with a strong presence in the insurance industry, offering a comprehensive range of products and services.

πŸ“Š Role Analysis

Career Level: Mid-level marketing specialist role with potential for growth

Reporting Structure: Reports to Director/Manager, individual contributor role

Work Arrangement: Hybrid, with 2 days in the office and 3 days remote

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing department
  • Opportunities to work on diverse projects and gain experience in various aspects of marketing
  • Possibility to transition into a full-time remote or on-site position based on company needs and personal preferences

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern office environment with collaborative workspaces

Office Location(s): Columbus, Ohio (One Nationwide Plaza)

Geographic Context:

  • Columbus is the state capital and the most populous city in Ohio
  • Offers a mix of urban and suburban living with a variety of neighborhoods and amenities
  • Has a vibrant arts and culture scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time, Monday-Friday, with flexibility for remote work

ASSUMPTION: Columbus, Ohio, offers a diverse range of housing options, cultural attractions, and recreational activities, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with HR
  • In-person or virtual interview with hiring manager and/or team members
  • Final interview with senior leadership
  • Background check and offer

Key Assessment Areas:

  • Marketing expertise and project management skills
  • Data analysis and reporting capabilities
  • Communication and collaboration skills
  • Cultural fit and alignment with Nationwide values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and project management experience
  • Demonstrate your understanding of Nationwide's products and services, and how your skills can contribute to their success
  • Prepare examples of your marketing campaigns, content management, and data analysis projects

ATS Keywords: Marketing, project management, content management, data analysis, marketing technology, Seismic, Aprimo, Google Analytics

ASSUMPTION: Nationwide uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Marketing technology tools (e.g., Seismic, Aprimo, Google Analytics)
  • Content management systems

ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for this role, although specific training may be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • On Your Side: We put our members first, doing what's right for them
  • Integrity: We act with honesty and transparency
  • Excellence: We strive to be the best in all we do
  • Inclusion: We respect and value diversity
  • Collaboration: We work together to achieve common goals

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • Do you have a proven track record of successful marketing campaigns and projects?
  • Are you comfortable working with data and using analytics to inform decision-making?
  • Can you thrive in a collaborative, team-oriented environment and balance multiple projects and priorities?
  • Do you share Nationwide's commitment to putting members first and acting with integrity?

ASSUMPTION: Nationwide values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities with shifting deadlines
  • Balancing the needs of internal teams and external vendors
  • Keeping up with industry trends and new marketing technologies
  • Adapting to changes in the marketing landscape and company priorities

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing specialist roles, this position offers a unique blend of project management, content management, and data analysis responsibilities
  • Nationwide's size and diversity provide opportunities to work on a wide range of marketing campaigns and projects
  • This role may offer more growth potential and career path options compared to smaller organizations

ASSUMPTION: While this role shares similarities with other marketing specialist positions, its unique blend of responsibilities and the size and diversity of Nationwide set it apart.

πŸ“ Sample Projects

  • Developing and executing a multi-channel content marketing campaign to promote Nationwide's latest product offering
  • Managing the content library for Nationwide Financial, ensuring compliance and optimizing content for maximum engagement
  • Analyzing content performance data to identify trends, make data-driven recommendations, and improve future campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

  • What are the most pressing marketing challenges facing the team currently, and how can this role help address them?
  • How does this role fit into the broader marketing strategy and organization structure?
  • What opportunities are there for professional growth and development within this role and the marketing department?
  • How does Nationwide support work-life balance for its employees, particularly for hybrid or remote workers?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing and project management experience
  • Prepare examples of your marketing campaigns, content management, and data analysis projects
  • Follow up with Nationwide's HR department one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.