📌 Core Information
🔹 Job Title: Specialist, Marketing Management (NF Marketing Integration)
🔹 Company: Nationwide
🔹 Location: Columbus, Ohio
🔹 Job Type: Full-Time, Hybrid (2 days in office, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting multi-channel content marketing plans
- Coordinating marketing tactics and vendor management
- Monitoring content performance and metric reports
- Driving internal awareness of cross-NF content and resources
- Assisting in brand content support and distribution
ASSUMPTION: This role requires a balance of project management, marketing expertise, and data analysis skills to ensure successful execution of marketing strategies.
📋 Key Responsibilities
✅ Project manage and monitor timelines for multi-channel content marketing plans
✅ Support Nationwide Financial’s brand and promotional messaging calendar
✅ Maintain content library, ensure compliance, and optimize content
✅ Monitor and socialize content performance and metric reports
✅ Assist in user testing and team support for new Digital Asset Management tool (Aprimo)
✅ Provide brand content support and manage content distribution across sales enablement channels
✅ Drive internal awareness of cross-NF content and resources
ASSUMPTION: This role involves cross-functional collaboration with internal teams and external vendors, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or a related field
Experience: 5+ years of professional experience in marketing, strategy, consulting, financial services, or a related field
Required Skills:
- Proven marketing development and project management experience
- Data-driven approach with strong analytical skills
- Excellent communication and collaboration skills
- Ability to influence at all levels and work effectively across functions and geographies
- Familiarity with marketing technology tools (e.g., Seismic, Google Analytics, Aprimo)
Preferred Skills:
- Technical insurance designations (e.g., CPCU, CLU, ChFC, FLMI)
- Experience with content management systems
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- Life insurance and short/long term disability coverage
- Paid time off (18 days per year, pro-rated quarterly)
- 9 paid holidays and 8 hours of Lifetime and Unity Day paid time off
- 401(k) with company match and company-paid pension plan
- Business casual attire
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (EST), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing specialist role in Columbus, Ohio. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Fortune 100 company)
Founded: 1926
Company Description:
- Nationwide is a diversified insurance and financial services organization
- Offers a wide range of insurance products, including auto, business, homeowners, farm, and life insurance
- Provides retirement plans, annuities, mutual funds, and other financial services
- Rated A+ by Standard & Poor's
Company Specialties:
- Insurance
- Banking
- Investments
- Annuities
- Life Insurance and Retirement Planning
Company Website: nationwide.com
ASSUMPTION: Nationwide is a well-established company with a strong presence in the insurance industry, offering a comprehensive range of products and services.
📊 Role Analysis
Career Level: Mid-level marketing specialist role with potential for growth
Reporting Structure: Reports to Director/Manager, individual contributor role
Work Arrangement: Hybrid, with 2 days in the office and 3 days remote
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Possibility to transition into a full-time remote or on-site position based on company needs and personal preferences
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern office environment with collaborative workspaces
Office Location(s): Columbus, Ohio (One Nationwide Plaza)
Geographic Context:
- Columbus is the state capital and the most populous city in Ohio
- Offers a mix of urban and suburban living with a variety of neighborhoods and amenities
- Has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time, Monday-Friday, with flexibility for remote work
ASSUMPTION: Columbus, Ohio, offers a diverse range of housing options, cultural attractions, and recreational activities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with HR
- In-person or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing expertise and project management skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Cultural fit and alignment with Nationwide values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of Nationwide's products and services, and how your skills can contribute to their success
- Prepare examples of your marketing campaigns, content management, and data analysis projects
ATS Keywords: Marketing, project management, content management, data analysis, marketing technology, Seismic, Aprimo, Google Analytics
ASSUMPTION: Nationwide uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing technology tools (e.g., Seismic, Aprimo, Google Analytics)
- Content management systems
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for this role, although specific training may be provided.
👔 Cultural Fit Considerations
Company Values:
- On Your Side: We put our members first, doing what's right for them
- Integrity: We act with honesty and transparency
- Excellence: We strive to be the best in all we do
- Inclusion: We respect and value diversity
- Collaboration: We work together to achieve common goals
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaigns and projects?
- Are you comfortable working with data and using analytics to inform decision-making?
- Can you thrive in a collaborative, team-oriented environment and balance multiple projects and priorities?
- Do you share Nationwide's commitment to putting members first and acting with integrity?
ASSUMPTION: Nationwide values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities with shifting deadlines
- Balancing the needs of internal teams and external vendors
- Keeping up with industry trends and new marketing technologies
- Adapting to changes in the marketing landscape and company priorities
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position offers a unique blend of project management, content management, and data analysis responsibilities
- Nationwide's size and diversity provide opportunities to work on a wide range of marketing campaigns and projects
- This role may offer more growth potential and career path options compared to smaller organizations
ASSUMPTION: While this role shares similarities with other marketing specialist positions, its unique blend of responsibilities and the size and diversity of Nationwide set it apart.
📝 Sample Projects
- Developing and executing a multi-channel content marketing campaign to promote Nationwide's latest product offering
- Managing the content library for Nationwide Financial, ensuring compliance and optimizing content for maximum engagement
- Analyzing content performance data to identify trends, make data-driven recommendations, and improve future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the team currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy and organization structure?
- What opportunities are there for professional growth and development within this role and the marketing department?
- How does Nationwide support work-life balance for its employees, particularly for hybrid or remote workers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Prepare examples of your marketing campaigns, content management, and data analysis projects
- Follow up with Nationwide's HR department one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
