📌 Core Information
🔹 Job Title: Specialist, Marketing Operations
🔹 Company: EDB
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing, SDR, and sales teams throughout the campaign lifecycle
- Analyzing campaign data and recommending optimizations
- Managing end-to-end demand flows for multiple channels
- Improving operational efficiency and contributing to marketing conversion rates
- Collaborating with global teams across North America, EMEA, and APAC regions
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Supporting marketing, SDR, and sales teams through the entire campaign lifecycle
✅ Managing end-to-end demand flows for multiple channels
✅ Analyzing campaign and flow data in Marketo/Salesforce and recommending optimizations
✅ Directly contributing to marketing conversion rates and pipeline generation
✅ Improving operational efficiency and suggesting system or process improvements
✅ Contributing to marketing operations visibility through a ticketing system
ASSUMPTION: This role involves a significant amount of data analysis and process improvement, requiring strong analytical and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in a marketing operations role, supporting cross-functional marketing teams across multiple campaign types
Required Skills:
- Hands-on experience using Marketo and Salesforce
- Demonstrated ability to execute campaigns in Marketo, including asset creation and email templates
- Strong understanding of core marketing and sales processes in B2B environments
- Excellent communication skills and ability to translate marketing goals into operational requirements
- Analytical, proactive, and detail-oriented, with a strong ability to identify and resolve issues
Preferred Skills:
- Marketo Certification
- Understanding of Salesforce architecture and object relations
- Ability to create reports and analyze data
- Experience with APIs and Webhooks
ASSUMPTION: While not explicitly stated, proficiency in HTML/CSS is likely expected for editing and troubleshooting email templates in Marketo.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Operations Specialist with 3-5 years of experience)
Benefits:
- Health and wellness resources
- Wellness Fridays
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: Not specified
Company Description:
- EDB is the number one contributor to PostgreSQL, the world’s most loved and used database.
- Their platform solution, EDB Postgres AI, is the industry's first intelligent platform for transactional, analytical, and AI workloads.
- Over 1,500 customers globally trust EDB to break data silos and launch new AI-driven initiatives with the confidence of enterprise-grade security, compliance, and availability.
Company Specialties:
- Open source database
- Database
- Postgres
- Oracle compatibility
- PostgreSQL
- Remote DBA
- BDR
- AlwaysOnPostgres
- SQL
- Tech
- Postgres BDR
- RDBMS
- DBA
- IT
- OpenSource
- MySQL
- Kubernetes
- and Cloud
Company Website: www.enterprisedb.com
ASSUMPTION: EDB is a well-established company in the software development industry, with a strong focus on open-source databases and data-driven solutions.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Demand Generation team and collaborates with marketing, SDR, and sales teams.
Work Arrangement: Remote OK, with flexible hours and the option to work from home.
Growth Opportunities:
- Potential to advance within the marketing operations or broader marketing team
- Chance to gain experience working with global teams and cross-functional stakeholders
- Opportunity to contribute to process improvement and drive operational efficiency
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Remote (with no physical office location specified)
Office Location(s): Not applicable (remote work only)
Geographic Context:
- The United States is a large and diverse country with varying cost of living and work-life balance depending on the specific location.
- Working remotely allows for flexibility in choosing a suitable living environment.
- EDB has multiple office locations worldwide, but this role is remote and can be performed from anywhere in the United States.
Work Schedule: Full-time, with flexible hours and the ability to work from home.
ASSUMPTION: Working remotely requires strong self-motivation, time management skills, and the ability to work independently with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the marketing operations team
Key Assessment Areas:
- Technical skills in Marketo and Salesforce
- Analytical and problem-solving skills
- Communication and collaboration skills
- Understanding of B2B marketing processes and campaign lifecycle
Application Tips:
- Highlight relevant experience and achievements in marketing operations, campaign management, and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work with global teams
ATS Keywords: Marketing Operations, Marketo, Salesforce, Campaign Management, Data Analysis, B2B Marketing, Process Improvement
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit within the marketing operations team.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- HTML/CSS
- Jira or Monday.com (for ticketing/project management)
ASSUMPTION: Proficiency in Marketo, Salesforce, and HTML/CSS is essential for this role, while experience with ticketing/project management systems is preferred.
👔 Cultural Fit Considerations
Company Values:
- Not explicitly stated, but likely to include values such as collaboration, innovation, and customer focus
Work Style:
- Remote work requires strong self-motivation and time management skills
- Collaboration with global teams necessitates effective communication and cultural sensitivity
- This role involves managing multiple projects and stakeholders, requiring strong organizational skills and attention to detail
Self-Assessment Questions:
- Do you have strong self-motivation and time management skills to work remotely?
- Are you comfortable working with global teams and managing multiple projects simultaneously?
- Do you have strong analytical and problem-solving skills, with a keen eye for detail?
ASSUMPTION: EDB values candidates who are self-motivated, organized, and able to work effectively in a remote, global team environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
- Working remotely requires strong self-motivation and time management skills
- Collaborating with global teams may present cultural and time zone challenges
- Keeping up with the latest trends and best practices in marketing operations and technology may require continuous learning
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Campaign Operations Manager, but with a focus on supporting global teams and managing end-to-end demand flows
- Compared to other marketing operations roles, this position requires a higher level of analytical skills and process improvement
- Career progression may include advancing to a Senior Marketing Operations Manager or similar leadership role within the marketing operations team
ASSUMPTION: This role offers significant growth potential and is well-suited for candidates with strong analytical skills and a background in marketing operations or campaign management.
📝 Sample Projects
- Optimizing campaign flow in Marketo to improve conversion rates and reduce manual effort
- Developing and implementing a process for managing highly converting inbounds to ensure accurate logging within the agreed SLA
- Analyzing campaign data to identify trends and make data-driven recommendations to improve marketing conversion rates and pipeline generation
ASSUMPTION: These sample projects demonstrate the analytical and process improvement aspects of the role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role supports each stage?
- How does this role collaborate with global marketing, SDR, and sales teams to ensure campaign success?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- How does this role contribute to process improvement and operational efficiency within the marketing operations team?
- What opportunities are there for growth and development within this role and the broader marketing operations team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its requirements, as well as your commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work with global teams
- Research EDB's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
