📌 Core Information
🔹 Job Title: Specialist, Media Planning
🔹 Company: Dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
🔹 Job Type: Full-time, Permanent
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day planning on key accounts in collaboration with senior team members
- Building and developing media owner relationships to drive market-leading planning for clients
- Coordinating with other departments to ensure campaigns go live on time
- Identifying commercial opportunities and trading focuses to guide investment
ASSUMPTION: This role is ideal for candidates with experience in media planning and account management, seeking to grow their career in a dynamic agency environment.
📋 Key Responsibilities
✅ Effectively support the day-to-day planning on key accounts in collaboration with senior team members
✅ Build and develop media owner relationships to drive market-leading planning for clients
✅ Work with other departments to ensure campaigns go live on time through the use of best practice and adherence to Service Level Agreement’s
✅ Build understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in media planning and account management
Required Skills:
- Proven experience in media planning and account management
- Strong collaboration and relationship-building skills
- Excellent communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience with media planning software (e.g., Mediamind, Adform)
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant industry certifications (e.g., Google Ads, Facebook Blueprint) may be preferred but are not required.
💰 Compensation & Benefits
Salary Range: NT$600,000 - NT$800,000 per year (Based on industry standards for 2-5 years of experience in Taiwan)
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing communications agency, operating in the competitive advertising services industry.
Company Size: Dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is a creative agency that connects brands, content, commerce, and experience, underpinned by modern creativity.
- The company helps brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
- Dentsu is known for its innovative approach to advertising and marketing, leveraging data and technology to drive results for its clients.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive global presence and expertise in various advertising and marketing disciplines make it an attractive employer for professionals seeking to advance their careers in the industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience, seeking to grow their careers in media planning and account management.
Reporting Structure: The Specialist, Media Planning role reports directly to the Media Planning Manager or similar senior role.
Work Arrangement: This is an on-site, full-time position with standard office hours, Monday through Friday.
Growth Opportunities:
- Progression to Senior Media Planning roles
- Expansion into other areas of the business, such as account management or strategy
- International assignments or secondments within the global Dentsu network
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Dentsu's extensive global network.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.
Geographic Context:
- Taipei is a bustling city with a vibrant culture, offering a mix of traditional and modern experiences.
- The Xinyi District is a central business district with easy access to public transportation and amenities.
- The office is located near Taipei 101, one of the world's tallest skyscrapers and a major tourist attraction.
Work Schedule: Full-time, Monday to Friday, with flexibility for project needs.
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or HR
Key Assessment Areas:
- Media planning and account management skills
- Collaboration and teamwork
- Communication and presentation skills
- Cultural fit and adaptability
Application Tips:
- Highlight relevant experience and achievements in media planning and account management
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful media planning campaigns and their outcomes
- Research Dentsu's company culture and values to demonstrate your fit
ATS Keywords: Media Planning, Account Management, Campaign Management, Relationship Building, Collaboration, Commercial Awareness, Trading Focus
ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the specific needs of the hiring team.
🛠️ Tools & Technologies
- Media planning software (e.g., Mediamind, Adform)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may vary based on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Diversity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with media owners?
- Can you provide an example of a successful media planning campaign you've managed, and how you ensured its smooth execution?
- How do you stay organized and manage your time effectively when juggling multiple projects and deadlines?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Dentsu's values and work style, as well as a passion for driving innovative and effective media planning solutions.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Building and maintaining strong relationships with media owners and internal stakeholders
- Staying up-to-date with industry trends and best practices in media planning
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other media planning roles, this position offers a unique opportunity to work in a global agency environment with extensive resources and expertise.
- In the advertising services industry, Dentsu is known for its innovative approach to marketing communications and its commitment to sustainability.
- This role provides a clear path for career progression, with opportunities to advance to senior roles or explore other areas of the business.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other opportunities in the industry.
📝 Sample Projects
- Developing and executing a comprehensive media planning strategy for a major consumer goods client
- Managing the day-to-day planning and execution of multiple campaigns for a diverse portfolio of clients
- Collaborating with cross-functional teams to ensure the successful launch of a new product or brand
ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and tasks associated with this role. Actual projects may vary based on the specific needs of the team and the clients.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall media planning and buying strategy for the agency?
- What are the most important priorities for this role in the first 90 days?
- How does the agency support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does the agency foster a culture of innovation and collaboration?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the agency, and to demonstrate their interest in and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your media planning and account management experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Dentsu's company culture
- Prepare examples of successful media planning campaigns and their outcomes for the interview
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
