📌 Core Information
🔹 Job Title: Specialist, Media Planning
🔹 Company: Dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Proactive support to the team, particularly to executives and managers
- Responding to simple client requests, such as planning data
- Using CSS and other research tools to pull data and insights
- Collating data for competitor reports, media industry trends, and live research
ASSUMPTION: This role is ideal for an entry-level candidate looking to gain experience in media planning and research within an advertising agency.
📋 Key Responsibilities
✅ Proactively support the team, especially executives and managers, in their day-to-day duties
✅ Respond to simple client requests, such as providing planning data
✅ Use CSS and other research tools to pull data and insights as requested by the team, supporting planning processes
✅ Collate data for competitor reports, media industry trends, and live research
ASSUMPTION: While this role is supportive in nature, it offers opportunities to learn and contribute to strategic planning and analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 0-2 years of experience in media planning, research, or a related field
Required Skills:
- Proficient in CSS and other research tools
- Strong analytical skills
- Excellent communication skills
- Ability to work independently and in a team
Preferred Skills:
- Fluency in Mandarin and English
- Knowledge of the Taiwanese media landscape
ASSUMPTION: Familiarity with the local media landscape and language skills would be beneficial but are not strictly required.
💰 Compensation & Benefits
Salary Range: NT$35,000 - NT$45,000 per month (industry standard for entry-level media planning roles in Taiwan)
Benefits:
- Health insurance
- Pension plan
- Performance bonuses
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break
ASSUMPTION: The salary range is estimated based on industry standards for entry-level media planning roles in Taiwan.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising agency, specializing in media planning, buying, and creative services. They operate in a highly competitive market, working with major brands worldwide.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This means there are ample opportunities for growth and learning, but also a more structured and hierarchical work environment.
Founded: Dentsu was founded in 1901 in Japan and has since grown into a global network with offices across Asia, Europe, North America, and Australia.
Company Description:
- Dentsu is a full-service advertising agency, offering a wide range of services, including media planning, buying, creative, and digital marketing
- The company prides itself on its data-driven approach and commitment to innovation
- Dentsu's global network allows it to provide localized solutions for clients on a worldwide scale
Company Specialties:
- Media planning and buying
- Creative services
- Digital marketing
- Data analysis and insights
- Innovation and technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's global presence and comprehensive service offerings provide candidates with diverse career growth opportunities.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or candidates with up to 2 years of experience in media planning or a related field.
Reporting Structure: The Specialist, Media Planning, will report directly to the Media Planning Manager and work closely with the team, including executives and other specialists.
Work Arrangement: This role is on-site, with the expectation of working from the Taipei office. However, there may be flexibility for hybrid work arrangements, depending on the team's needs and the candidate's performance.
Growth Opportunities:
- Learning and developing media planning skills under the guidance of experienced team members
- Potential career progression into more senior media planning roles or other areas of the business, such as account management or strategy
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers a strong foundation in media planning and the opportunity to grow within a large, global organization.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, open-plan workspace with collaborative areas and meeting rooms.
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.
Geographic Context:
- Taipei is a bustling city with a vibrant culture, offering a mix of traditional and modern experiences
- The Xinyi District is a central business district with easy access to public transportation, shopping, and dining options
- Taiwan has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. However, the role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Dentsu's values
- Technical skills in media planning and research
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and teamwork
- Demonstrate your understanding of the Taiwanese media landscape and Dentsu's global presence
ATS Keywords: Media Planning, Data Analysis, Research, Client Support, Campaign Coordination, Competitor Analysis, Industry Trends, CSS
ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but the general structure remains consistent.
🛠️ Tools & Technologies
- CSS
- Media planning software (e.g., MediaMind, Adform, or similar)
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Client-centricity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication skills and the ability to work effectively in a team?
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a team-oriented environment will likely find success at Dentsu.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for entry-level candidates
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
- Candidates may need to adapt to working in a large, global organization with a structured hierarchy
- The role may require occasional overtime or weekend work to meet project deadlines
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other media planning roles, this position offers a more supportive and entry-level focus, with opportunities for growth and learning
- In the Taiwanese advertising industry, Dentsu is a well-established agency with a strong reputation for its data-driven approach and commitment to innovation
- Career progression in media planning typically involves moving into more senior roles, such as Media Planning Manager or Media Director, or exploring other areas of the business, like account management or strategy
ASSUMPTION: This role provides a solid foundation in media planning and the opportunity to grow within a large, global organization.
📝 Sample Projects
- Conducting a competitive analysis for a major retail client, identifying trends and opportunities in the Taiwanese market
- Developing a media plan for a global tech brand, optimizing reach and frequency across multiple channels and platforms
- Collaborating with the creative team to develop a targeted campaign for a local non-profit organization, raising awareness and driving engagement
ASSUMPTION: These projects are examples of the types of tasks and initiatives the Specialist, Media Planning, may be involved in, depending on the team's priorities and client needs.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the broader team and contribute to our clients' success?
- What opportunities are there for growth and development within the media planning team and the wider agency?
- How does Dentsu approach work-life balance, and what support is available for employees?
- Can you provide an example of a recent media planning challenge and how the team approached it?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences in media planning, research, or a related field
- Prepare for your interview by researching Dentsu's global presence and the Taiwanese media landscape
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
