Specialist, Media Planning

📌 Core Information

🔹 Job Title: Specialist, Media Planning

🔹 Company: Dentsu

🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist., Taiwan

🔹 Job Type: Full-time, Permanent

🔹 Category: Advertising Services

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing administrative support to a media planning team
• Managing projects and client needs independently
• Maintaining effective communication and strategic oversight
• Working with key clients such as White Rabbit, Suntory, and Lenovo

ASSUMPTION: This role requires a balance of administrative tasks and strategic thinking, with a focus on client management and project execution.

📋 Key Responsibilities

✅ Provide administrative support to the media planning team

✅ Manage projects and client needs independently

✅ Maintain effective communication and strategic oversight

✅ Contribute to the effective day-to-day running of the team

✅ Conduct media planning and buying, and client management

✅ Demonstrate strong strategic thinking, communication, and coordination skills

ASSUMPTION: The role may evolve over time, with potential adjustments to client portfolios based on performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in media planning, advertising, or a related role

Required Skills:

• Proven project management and execution skills
• Strong understanding of media and client requirements
• Excellent communication and coordination skills
• Ability to work independently and in a team environment
• Fluency in English and Mandarin Chinese

Preferred Skills:

• Experience with media planning and buying software (e.g., MediaMind, Adform)
• Knowledge of the Taiwanese advertising market

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: NT$60,000 - NT$80,000 per month (based on industry standards for a media planning specialist with 2-5 years of experience in Taiwan)

Benefits:

• Health insurance
• Dental insurance
• Retirement savings plan
• Employee discounts on Dentsu services

Working Hours: Full-time (40 hours per week), with flexible hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: Dentsu was founded in 1901 and has since grown into a global network with offices in major cities worldwide.

Company Description:

• Dentsu is a global media, creative, and digital agency
• They provide integrated marketing solutions for clients across various industries
• Dentsu is committed to driving sustainable growth for both clients and the environment

Company Specialties:

• Media planning and buying
• Creative services
• Data and technology
• Innovation

Company Website: dentsu.com

ASSUMPTION: Dentsu's global presence and diverse client portfolio offer opportunities for international exposure and career growth.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in media planning or a related field.

Reporting Structure: The media planning specialist will report directly to the media planning team lead or manager.

Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements in the future, depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Progression to a senior media planning role
• Expansion into other areas of media, creative, or digital services
• Potential international assignments or secondments

ASSUMPTION: With Dentsu's global presence and diverse client portfolio, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.

Geographic Context:

• Taipei is a bustling city with a vibrant culture and numerous entertainment options
• The Xinyi District is a central business district with easy access to public transportation
• Taiwan offers a high quality of life, with affordable living costs and excellent healthcare

Work Schedule: Standard office hours (9:00 AM - 6:00 PM), with flexible hours as needed

ASSUMPTION: The work environment is collaborative and dynamic, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the media planning team
• Final interview with the department head or director

Key Assessment Areas:

• Problem-solving skills
• Communication and presentation skills
• Cultural fit and team dynamics
• Technical skills in media planning and buying

Application Tips:

• Highlight relevant experience and achievements in media planning and client management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful media planning campaigns or projects

ATS Keywords: Media planning, project management, client management, strategic thinking, communication, coordination, media buying, advertising, marketing, Taiwan, Taipei

ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the team.

🛠️ Tools & Technologies

• Media planning and buying software (e.g., MediaMind, Adform)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Innovation
• Sustainability

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on delivering results and driving growth

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working in a fast-paced, dynamic setting?
• Do you have a proven track record of delivering results and driving growth?

ASSUMPTION: Dentsu values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects and client needs simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse range of clients, each with unique requirements and expectations
• Keeping up with industry trends and best practices in media planning and buying

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other media planning roles, this position offers a unique opportunity to work with a diverse range of clients across various industries
• Dentsu's global presence provides opportunities for international exposure and career growth
• This role requires a balance of administrative tasks and strategic thinking, with a focus on client management and project execution

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the team's needs and the client's portfolio.

📝 Sample Projects

• Developing and executing a comprehensive media plan for a major consumer goods client
• Managing a multi-million dollar advertising budget for a global technology company
• Conducting market research and analysis to inform strategic media planning decisions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects assigned to the successful candidate.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader media planning and buying strategy for the team and the agency?
• What opportunities are there for professional development and growth within the team and the agency?
• How does the team collaborate and communicate with other departments and disciplines within the agency?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the agency, and to demonstrate their interest in and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in media planning and client management
• Prepare examples of successful media planning campaigns or projects
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.