📌 Core Information
🔹 Job Title: Specialist, Media Planning
🔹 Company: dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Proactive support role for team, particularly executives and managers
- Responding to simple client requests and providing planning data
- Using research tools to pull data and insights for planning processes
- Collating data for competitor reports, media industry trends, and live research
ASSUMPTION: This role is focused on supporting the team with data-driven insights and efficient execution of planning tasks, allowing team members to focus on strategic decision-making.
📋 Key Responsibilities
✅ Proactively support team members, especially executives and managers, in their daily tasks
✅ Respond to simple client requests for planning data and information
✅ Utilize Cascading Style Sheets and other research tools to pull data and insights as requested by the team
✅ Provide supporting work for planning processes and campaigns
✅ Collate data for competitor reports, media industry trends, and live research to inform strategic decisions
ASSUMPTION: The role may involve working with large datasets and requires strong attention to detail to ensure accurate and relevant information is provided to the team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 0-2 years of experience in media planning, market research, or a related field
Required Skills:
- Proficient in using research tools and data analysis software
- Strong attention to detail and data accuracy
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience with media planning software (e.g., MediaMind, DoubleClick)
- Knowledge of the Taiwanese media landscape
ASSUMPTION: While not explicitly stated, proficiency in Mandarin Chinese may be beneficial for this role due to the location and nature of the work.
💰 Compensation & Benefits
Salary Range: NT$45,000 - NT$60,000 per month (industry standard for entry-level media planning roles in Taipei)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on dentsu services
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (40 hours/week) with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level media planning roles in Taipei. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.
Company Size: With over 10,000 employees worldwide, dentsu offers a large network of resources and opportunities for professional growth.
Founded: dentsu was founded in 1901 and has since grown into a multinational corporation with a rich history in advertising and marketing communications.
Company Description:
- dentsu is a creative agency that combines creativity, media, and data to drive business growth for its clients
- The company offers a wide range of services, including advertising, media planning and buying, public relations, and digital marketing
- dentsu is committed to sustainability and creating a positive impact on society through its work
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: dentsu.com
ASSUMPTION: As a large, multinational corporation, dentsu offers numerous opportunities for career growth and development within the advertising industry.
📊 Role Analysis
Career Level: This role is an entry-level position within the media planning department, offering an opportunity to gain experience in a fast-paced, dynamic environment.
Reporting Structure: The Specialist, Media Planning role reports directly to the Media Planning Manager and works closely with the media planning team, as well as other departments within the agency.
Work Arrangement: This is an on-site, full-time position with standard office hours and flexibility for project needs.
Growth Opportunities:
- Gain experience in media planning and research, contributing to campaign strategy and execution
- Develop skills in data analysis and interpretation, enhancing decision-making abilities
- Build relationships with team members and clients, fostering a strong network within the industry
ASSUMPTION: With a strong performance in this role, there may be opportunities for advancement within the media planning department or other areas of the agency.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.
Geographic Context:
- Taipei is a bustling city with a vibrant culture, offering numerous entertainment and dining options
- The Xinyi District is a central business district with easy access to public transportation and amenities
- The office is located near Taipei 101, one of the tallest skyscrapers in the world and a popular tourist attraction
Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Attention to detail and accuracy
- Communication and collaboration skills
- Cultural fit and alignment with dentsu values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on data analysis, research, and client support
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for working at dentsu
- Prepare for interview questions related to data analysis, media planning, and teamwork
ATS Keywords: Media Planning, Data Analysis, Research Tools, Client Support, Competitor Analysis, Industry Trends, Cascading Style Sheets, Collaboration
ASSUMPTION: The application process may involve assessments or case studies to evaluate data analysis and problem-solving skills.
🛠️ Tools & Technologies
- Research tools (e.g., Nielsen, Kantar, or similar platforms)
- Data analysis software (e.g., Excel, Google Sheets, or similar tools)
- Media planning software (e.g., MediaMind, DoubleClick, or similar platforms)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about data analysis and interpretation?
- Do you enjoy working with a diverse team to achieve common goals?
ASSUMPTION: As a global agency, dentsu values diversity and inclusion, fostering a work environment that welcomes individuals from various backgrounds and perspectives.
⚠️ Potential Challenges
- Working with large datasets and ensuring data accuracy
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the dynamic nature of the advertising industry and client needs
- Collaborating effectively with team members and stakeholders across different time zones
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management.
📈 Similar Roles Comparison
- Compared to other media planning roles, this position offers an entry-level opportunity to gain experience in a global agency environment
- Industry-specific context: The Taiwanese media landscape is competitive and dynamic, offering unique challenges and opportunities for growth
- Career path comparison: This role provides a foundation for a career in media planning, with potential opportunities for advancement within the agency or the broader advertising industry
ASSUMPTION: While the role is entry-level, the global nature of the agency offers opportunities for exposure to diverse clients and projects.
📝 Sample Projects
- Conducting market research and analysis for a major retail client's advertising campaign
- Collaborating with the creative team to develop data-driven insights for a new product launch
- Monitoring and optimizing media buys for a government tourism campaign
ASSUMPTION: The specific projects and clients may vary depending on the agency's workload and client portfolio.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to the overall success of the media planning team and the agency?
- What opportunities are there for professional growth and development within the agency?
- How does dentsu support work-life balance for its employees?
- What are the most challenging aspects of working in a global agency environment?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on data analysis, research, and client support
- Write a cover letter expressing your enthusiasm for the role and your qualifications
- Prepare for interview questions related to data analysis, media planning, and teamwork
- Follow up with the hiring manager after your interview to reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
