📌 Core Information
🔹 Job Title: Specialist, Media Planning
🔹 Company: dentsu
🔹 Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting market analysis and media behavior analysis
- Independently managing full media strategies for assigned clients
- Managing project processes, including progress tracking and cost control
- Utilizing third-party monitoring systems for project execution optimization
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while collaborating effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conduct market analysis and media behavior analysis to inform media planning strategies
✅ Independently manage full media strategies for assigned clients, including traditional and digital media projects
✅ Provide excellent client service and maintain strong client relationships
✅ Manage project flow, including progress tracking, cost control, communication, and execution optimization analysis
✅ Utilize third-party monitoring systems to optimize project execution and generate post-campaign reports
✅ Assist in new client acquisition and company service promotions
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and client management, requiring a balance of creative problem-solving and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in media planning, with a focus on full media strategy development and execution
Required Skills:
- Proficient in market analysis and media behavior analysis
- Strong project management skills, with experience in progress tracking and cost control
- Excellent communication and client relationship management skills
- Fluency in Mandarin Chinese and English
- Proficient in third-party monitoring systems
Preferred Skills:
- Experience with media planning software (e.g., MediaMind, DoubleClick)
- Knowledge of data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates with experience in full media strategy development and execution, as well as strong analytical and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: NT$60,000 - NT$80,000 per month (Based on industry standards for mid-level media planning roles in Taipei)
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with flexible hours based on project needs)
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level media planning roles in Taipei. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.
Company Size: Dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in advertising services.
Company Description:
- Dentsu is a full-service advertising agency, offering a wide range of services, including media planning, creative, and digital marketing
- The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
- Dentsu is known for its innovative approach to advertising, combining data-driven insights with creative storytelling
Company Specialties:
- Media planning and buying
- Creative advertising
- Digital marketing and social media
- Data and technology
- People-based marketing
Company Website: dentsu.com
ASSUMPTION: Working at Dentsu offers opportunities to collaborate with diverse teams and work on high-profile campaigns for global brands.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in media planning.
Reporting Structure: The Specialist, Media Planning role reports directly to the Media Planning Manager.
Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements based on project needs and team preferences.
Growth Opportunities:
- Advancement to Senior Media Planner or Media Planning Manager roles
- Expansion into related fields, such as digital marketing or creative advertising
- International assignments or transfers to other Dentsu offices worldwide
ASSUMPTION: Dentsu's large size and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.
Office Location(s): Taipei - No. 77, Songgao Rd., Xinyi Dist.
Geographic Context:
- Taipei is a bustling city with a vibrant culture, offering numerous entertainment, dining, and shopping options
- The Xinyi District is a central business district with easy access to public transportation and amenities
- Taiwan has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is generally Monday - Friday, 9:00 AM - 6:00 PM, with flexible hours based on project needs.
ASSUMPTION: The work environment at Dentsu's Taipei office is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or director
Key Assessment Areas:
- Media planning skills and experience
- Analytical and problem-solving abilities
- Communication and client relationship management skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Highlight relevant media planning experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Dentsu's culture
- Prepare examples of media planning projects or campaigns you've worked on, focusing on your strategic approach and results
ATS Keywords: Media planning, market analysis, project management, client service, third-party monitoring, full media strategy, advertising services
ASSUMPTION: The application process at Dentsu is competitive, with a strong focus on relevant experience and cultural fit.
🛠️ Tools & Technologies
- Media planning software (e.g., MediaMind, DoubleClick)
- Third-party monitoring systems (e.g., Nielsen, comScore)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard media planning software and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have strong communication skills and the ability to build and maintain client relationships?
ASSUMPTION: Dentsu values employees who are innovative, collaborative, and results-driven, with a strong commitment to sustainability and diversity.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and technological advancements in media planning
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Navigating Taiwan's competitive advertising services industry and standing out among other agencies
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on full media strategy development and execution, rather than specialized media buying or digital marketing
- In the competitive advertising services industry, Dentsu is known for its innovative approach to advertising and commitment to sustainability
- Career paths in media planning may include advancement to senior roles, expansion into related fields, or international assignments
ASSUMPTION: This role offers a unique opportunity to work on full media strategies for global brands, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive media strategy for a global consumer brand, including traditional and digital media channels
- Managing a media planning project for a government agency, focusing on public awareness and engagement
- Optimizing a media campaign for a tech startup, using data analysis and third-party monitoring tools to improve performance
ASSUMPTION: These sample projects demonstrate the range of work in this role, from strategic planning to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Dentsu support the professional development and growth of its media planning team members?
- What are the most challenging aspects of working in media planning at Dentsu, and how does the company address these challenges?
- How does Dentsu approach sustainability and innovation in its advertising services?
- What is the typical work-life balance for media planning team members at Dentsu?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant media planning experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with Dentsu's culture
- Prepare examples of media planning projects or campaigns you've worked on, focusing on your strategic approach and results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
