📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: Brainlabs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering high-quality, best-in-class paid search campaigns
- Achieving KPIs, on budget, and on time
- Providing insightful reporting on campaign performance
- Growing knowledge and skills within the paid search practice
- Contributing to process improvements and innovation
ASSUMPTION: This role requires a balance of technical skills in paid search and strong communication skills to work effectively with clients and other practices.
📋 Key Responsibilities
✅ Use knowledge to deliver brilliant campaigns that outperform KPIs, to budget and on-time, following best practice and QA processes
✅ Deliver highly insightful reporting on campaign performance with a good understanding of how this connects to other practices
✅ Be an advocate for the practice with Associates and help to grow knowledge and skills across this population, while also building knowledge of other practices
✅ Develop ideas for process improvements, innovation, and automation that drive measurable impact for clients or the practice
✅ Have regular exposure to clients and develop presentation skills
ASSUMPTION: The role involves a mix of independent work and collaboration with team members and other practices to deliver successful campaigns.
🎯 Required Qualifications
Education: Not specified
Experience: 12+ months of successful experience delivering activation for clients in a practice
Required Skills:
- Paid Search campaign management
- Data analysis and storytelling
- Client management
- Presentation skills
- Process improvement and innovation
- Attention to detail and quality assurance
Preferred Skills:
- Understanding of other marketing channels and how they work together
- Dynamic and engaging communication skills
ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field or equivalent experience is expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level paid search specialists in Argentina, the estimated salary range is ARS 120,000 - 180,000 per month.
Benefits:
- Not specified in the job description
Working Hours: Full-time, 40 hours per week
ASSUMPTION: As a growing company, Brainlabs likely offers competitive benefits packages, including health insurance, retirement plans, and performance-based bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a High-Performance media agency focused on delivering profitable and sustained business impact through data-driven and technology-enabled media planning and buying.
Company Size: Brainlabs has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Brainlabs was founded in 2012, with over a decade of experience in the industry.
Company Description:
- Brainlabs is a culture-first company with a set of shared principles, philosophies, and values documented in The Brainlabs Culture Code
- The company focuses on superteams of Brainlabbers fueled by data and enabled by technology
- Brainlabs has a global presence with offices in multiple countries
Company Specialties:
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs values diversity and inclusion, as evidenced by their equal opportunity workplace statement and commitment to supporting employees with disabilities or special needs.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, with opportunities for growth within the paid search practice and across other practices within the company.
Reporting Structure: The Specialist, Paid Search, reports directly to Holly Chetwood, the Practice Lead.
Work Arrangement: This role is on-site, with the primary location being Buenos Aires, Argentina.
Growth Opportunities:
- Advancement within the paid search practice, such as becoming a Senior Specialist or Practice Lead
- Expansion into other practices within the company, such as SEO, Social Media, or Data Science
- Career progression into management or leadership roles within Brainlabs
ASSUMPTION: Brainlabs' focus on continuous development and creating a company that employees can be proud of suggests ample opportunities for professional growth and advancement.
🌍 Location & Work Environment
Office Type: Brainlabs' offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a vibrant culture and a thriving digital marketing industry
- The city offers a high quality of life, with numerous amenities, attractions, and entertainment options
- Argentina has a competitive job market, with many opportunities for professionals in the digital marketing field
Work Schedule: Full-time, with standard business hours and occasional flexibility for project demands
ASSUMPTION: Brainlabs' global presence and commitment to diversity and inclusion suggest a dynamic and multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Skills interview with the Brainlabs team
- Final interview with the Practice Lead or hiring manager
Key Assessment Areas:
- Paid Search campaign management skills
- Data analysis and reporting abilities
- Client management and communication skills
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Highlight relevant paid search experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Brainlabs' Culture Code
- Prepare examples of your work, such as campaign performance reports or case studies, to showcase during the interview
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Client Management, Presentation Skills, Process Improvement, Innovation, Attention to Detail, Digital Marketing, Strategy, Storytelling, Communication, Team Collaboration, Quality Assurance, Reporting, Automation
ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Google Ads platform
- Google Analytics
- Brainlabs' proprietary tech platform, Cortex AI
- Microsoft Office Suite or equivalent
ASSUMPTION: As a High-Performance media agency, Brainlabs uses cutting-edge technology and data-driven tools to deliver results for clients.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: Brainlabs strives to deliver the best results for clients and continuously improve their processes and methodologies
- Data-Driven: The company uses data to inform decision-making and drive business impact
- Collaboration: Brainlabs fosters a collaborative work environment, with teams working together to achieve common goals
Work Style:
- Brainlabs values a dynamic and engaging work environment, with employees who are passionate about digital marketing and growing their careers
- The company encourages innovation, process improvement, and continuous learning
- Brainlabs has a strong focus on work-life balance, with flexible working arrangements and a commitment to supporting employees' well-being
Self-Assessment Questions:
- Do you align with Brainlabs' High-Performance and data-driven values?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Brainlabs' Culture Code is a critical aspect of the company's success, and employees are expected to live these values in their daily work.
⚠️ Potential Challenges
- The role may require working on multiple client campaigns simultaneously, which can be challenging and time-consuming
- Brainlabs' focus on High-Performance may result in high expectations and pressure to deliver results
- The company's rapid growth and expansion may present challenges in maintaining a consistent work environment and culture
- The competitive job market in Argentina may present challenges in attracting and retaining top talent
ASSUMPTION: Brainlabs' commitment to supporting employees' growth and well-being suggests that the company is aware of these potential challenges and works to mitigate their impact.
📈 Similar Roles Comparison
- Compared to other paid search specialist roles, this position at Brainlabs may offer more opportunities for growth and advancement within the company
- Brainlabs' focus on High-Performance and data-driven decision-making sets it apart from other agencies in the industry
- As a mid-sized company, Brainlabs may offer a more collaborative and supportive work environment than larger agencies, while still providing opportunities for career progression
ASSUMPTION: Brainlabs' unique approach to media planning and buying, as well as its commitment to continuous development and innovation, makes it a strong choice for professionals seeking a challenging and rewarding career in paid search.
📝 Sample Projects
- Developing and executing a paid search campaign for a new client, with a focus on achieving KPIs and driving business impact
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting insights to the client and internal stakeholders
- Collaborating with other practices, such as SEO or Social Media, to develop integrated marketing strategies that drive measurable results
ASSUMPTION: Brainlabs' focus on High-Performance and data-driven decision-making ensures that projects are challenging, rewarding, and designed to drive business impact.
❓ Key Questions to Ask During Interview
- How does Brainlabs support the growth and development of its employees within the paid search practice and across the company?
- What are the primary challenges facing the paid search practice, and how can this role contribute to addressing them?
- How does Brainlabs' Culture Code influence the day-to-day work environment and team dynamics?
- What opportunities are there for collaboration and knowledge-sharing with other practices within the company?
- How does Brainlabs approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid search experience and skills, using ATS-optimized keywords
- Write a cover letter that demonstrates your understanding of the role and your fit with Brainlabs' Culture Code
- Prepare examples of your work, such as campaign performance reports or case studies, to showcase during the interview
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
