📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: Walmart
🔹 Location: Mexico City, Paseo de las Palmas No.425-701, Mexico
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business goals for Warner Bros. Discovery’s Streaming Services and US Networks through Paid Search campaigns
- Ensuring flawless campaign execution with a constant eye on performance
- Collaborating with the Media Strategy team to understand campaign-specific goals, targeting, and budgets
- Maintaining and developing strong professional relationships internally and externally
- Adapting to change and evolving skills to meet the ever-changing needs of the television and streaming industry
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition
✅ Ensure campaigns are executed flawlessly, with a constant eye on performance
✅ Track, measure, and analyze campaign success, using performance signals to inform optimization regimen
✅ Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations
✅ Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers
✅ Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
✅ Hands-on bid-based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads
ASSUMPTION: This role may require working outside of normal business hours to respond to requests and attend to the real-time needs of campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years of hands-on, in-platform experience within a Paid Search position
Required Skills:
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava/Appsflyer) preferred
- Strong verbal and written communication skills
- Analytical and comfortable dealing with data and reporting
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets
Preferred Skills:
- Fluency in Spanish
- Experience with Warner Bros. Discovery’s Streaming Services and US Networks
ASSUMPTION: While not explicitly stated, having experience in the entertainment industry or with streaming services may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $50,000 and $70,000 USD per year, based on industry standards for a Paid Search Specialist with 2-5 years of experience in Mexico City.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts
- Tuition assistance
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work outside of these hours as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on eCommerce and technology
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: 1962, with a rich history and established brand
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- Known for its commitment to helping customers save money and live better
- Offers a wide range of products and services, including groceries, clothing, electronics, and home goods
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Merchandising and marketing
- Technology and innovation
Company Website: https://corporate.walmart.com/
ASSUMPTION: Walmart's vast resources and extensive network may provide unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing and advertising department
Reporting Structure: This role reports directly to the Paid Search Manager and may have limited supervisory responsibilities
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Advancement to a Paid Search Manager or similar leadership role
- Expansion into other areas of digital marketing or advertising
- Cross-functional collaboration and project-based work
ASSUMPTION: This role may provide opportunities to work on high-profile campaigns and collaborate with industry-leading professionals.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): Mexico City, Paseo de las Palmas No.425-701
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and diverse population
- The office is located in the Paseo de las Palmas neighborhood, known for its commercial and retail establishments
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
Work Schedule: Full-time, Monday-Friday, with flexibility to work outside of these hours as needed
ASSUMPTION: The office environment may be fast-paced and dynamic, with a strong focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Paid Search Manager and a member of the HR team
- Final interview with the Director of Paid Media
- Background check and offer extension
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on Paid Search campaigns and performance metrics
- Tailor your cover letter to emphasize your interest in the entertainment industry and Warner Bros. Discovery's Streaming Services and US Networks
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Paid Search, Google Ads, Bing, Apple Search Ads, campaign management, performance analysis, attribution, conversion tracking, mobile marketing attribution, self-starter, team collaboration
ASSUMPTION: The interview process may include assessments or case studies to evaluate your technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Ads
- Microsoft/Bing
- Apple Search Ads
- Mobile Marketing Attribution platforms (such as Kochava/Appsflyer)
- Microsoft Office (Excel/Sheets)
- Google Drive
ASSUMPTION: Familiarity with additional marketing and advertising tools, such as Google Analytics or social media platforms, may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Act with integrity
- Respect the individual
- Value diversity
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you prioritize and manage multiple campaigns simultaneously?
- Can you describe a time when you had to adapt to a significant change in a campaign or strategy?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Walmart values a diverse and inclusive work environment, and candidates who can demonstrate their ability to work effectively with a wide range of individuals may be particularly successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with a focus on performance and optimization
- Adapting to changes in campaign goals, targeting, or budgets
- Collaborating effectively with cross-functional teams and external vendors
- Working outside of normal business hours to respond to requests and attend to the real-time needs of campaigns
ASSUMPTION: The fast-paced and dynamic nature of the role may present unique challenges and opportunities for professional growth.
📈 Similar Roles Comparison
- This role is similar to a Paid Search Specialist or Paid Media Specialist position in other industries, but may have a stronger focus on entertainment and streaming services
- Compared to other marketing and advertising roles, this position requires a high level of technical expertise and analytical skills
- Career progression may involve moving into a Paid Search Manager or similar leadership role, or expanding into other areas of digital marketing or advertising
ASSUMPTION: This role may provide unique opportunities to work on high-profile campaigns and collaborate with industry-leading professionals.
📝 Sample Projects
- Developing and executing a Paid Search campaign to drive subscriber acquisition for a new streaming service
- Optimizing an existing campaign to improve conversion rates and reduce cost per acquisition
- Collaborating with the Media Strategy team to identify and implement new targeting strategies or betas
ASSUMPTION: Sample projects may vary depending on the specific needs and goals of the campaigns and the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing and advertising organization?
- What are the most significant challenges facing the Paid Search team currently, and how can this role help address them?
- How does Walmart support the professional growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
- How does Walmart approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight relevant experience and achievements in Paid Search campaigns and performance metrics
- Write a cover letter that emphasizes your interest in the entertainment industry and Warner Bros. Discovery's Streaming Services and US Networks
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
