📌 Core Information
🔹 Job Title: Specialist, Paid Search
🔹 Company: Brainlabs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering high-quality, best-in-class paid search campaigns
- Achieving KPIs, budget, and on-time performance
- Providing insightful reporting on campaign performance
- Growing knowledge and skills within the paid search practice
- Contributing to process improvements, innovation, and automation
ASSUMPTION: This role requires a balance of technical skills, client management, and strategic thinking. It's ideal for someone looking to grow their career in digital marketing and take on more responsibility.
📋 Key Responsibilities
✅ Deliver brilliant campaigns that outperform KPIs, to budget and on-time, following best practice and QA processes
✅ Provide highly insightful reporting on campaign performance, connecting it to other practices
✅ Act as an advocate for the paid search practice, growing knowledge and skills within the population, and start to build knowledge of other practices
✅ Develop ideas for process improvements, innovation, and automation that drive measurable impact for clients or the practice
✅ Have regular exposure to clients and develop presentation skills
ASSUMPTION: This role involves a mix of tactical execution, strategic thinking, and client management. Strong communication and presentation skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ months of successful experience delivering activation for clients in a paid search practice
Required Skills:
- Proven experience in paid search campaign management
- Strong data analysis and storytelling skills
- Excellent presentation skills and confident communication
- Methodical and process-oriented approach with a high attention to detail
- Good understanding of how other marketing channels work and optimize together
Preferred Skills:
- Experience with Google Ads and other paid search platforms
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of other digital marketing channels (e.g., SEO, social media, display)
ASSUMPTION: While specific platform experience is not always required, a solid understanding of paid search principles and a willingness to learn are essential for this role.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 250,000 per year (based on experience and market rates for the role in Argentina)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)
ASSUMPTION: Salary range is estimated based on market rates for similar roles in Argentina. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a global, independent, full-service media agency focused on high-performance marketing. They specialize in PPC, SEO, social media, and other digital marketing services.
Company Size: Brainlabs has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2012, with a strong focus on data-driven, technology-led marketing strategies.
Company Description:
- Brainlabs is committed to delivering high-performance media solutions through exceptional talent, winning methodologies, and cutting-edge technology
- Their approach is centered around real-time data about real people, moving beyond static demographics
- Their proprietary tech platform, Cortex AI, accelerates speed-to-impact and delivers smarter, faster results
Company Specialties:
- PPC (Pay-Per-Click) advertising
- Google Analytics
- Programmatic advertising
- Paid social media advertising
- Conversion rate optimization (CRO)
- Search engine optimization (SEO)
- Google Marketing Platform
- Consultancy services
- Tech and creative services
- Data science and data strategy
- Influencer marketing
- Media strategy and planning
- Organic social media management
- DOOH (Digital Out-of-Home) advertising
- Retail media
- TV and audio advertising
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on data-driven marketing and continuous improvement creates an environment that values innovation and growth.
📊 Role Analysis
Career Level: This role is suitable for an early-career professional looking to grow in the digital marketing field, with 1-2 years of experience in paid search campaign management.
Reporting Structure: The Specialist, Paid Search, reports directly to the Paid Search Manager (Luke Fisher).
Work Arrangement: This is an on-site role based in Buenos Aires, Argentina, with typical office hours from Monday to Friday, 9:00 AM to 6:00 PM.
Growth Opportunities:
- Progression to Senior Specialist or Team Lead roles within the paid search practice
- Expansion into other digital marketing channels or specializations
- Potential relocation to other Brainlabs offices worldwide
ASSUMPTION: Brainlabs' structure and culture provide opportunities for growth and development, with a focus on continuous learning and improvement.
🌍 Location & Work Environment
Office Type: Brainlabs' Buenos Aires office is a collaborative, open-plan workspace with a dynamic and creative atmosphere.
Office Location(s): Building 4, 2 Old St Yard, London, EC1Y 2BP, GB (global headquarters); 90 Broad Street, Suite 1701, New York City, NY 10004, US; 2400 Cesar Chavez St E, Suite 208, Austin, TX 78702, US; 501 N Morton St, #212, Bloomington, IN 47404, US; 2355 Westwood Blvd, #1826, Los Angeles, CA 90064, US; Lower Ground Floor, 15 Jutland Street, Jutland House, Manchester, M1 2BE, GB; 7 Straits View, #12-00, Marina One East Tower, Singapore, 018936, SG; 135 Liberty St, Suite 300, Toronto, Ontario M6K 1A7, CA; Mundaitz Kalea, 10 bajo 4, San Sebastián, Basque Country, ES; 4 Hing Yip St, The Wave, Kwun Tong District, Kowloon, HK
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Argentina is a Spanish-speaking country with a strong focus on education and innovation
Work Schedule: The typical workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexibility may be required based on project needs and client time zones.
ASSUMPTION: Brainlabs' global presence and diverse office locations offer opportunities for international collaboration and potential relocation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Skills interview with the Paid Search Manager (Luke Fisher)
- Final interview with the Paid Search Director or another senior team member
- Offer and onboarding
Key Assessment Areas:
- Paid search campaign management skills
- Data analysis and reporting capabilities
- Communication and presentation skills
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Highlight relevant paid search campaign management experience and achievements
- Demonstrate strong data analysis and storytelling skills in your resume and cover letter
- Prepare examples of insightful campaign performance reports and present them during the interview
- Show enthusiasm for digital marketing and a desire to grow your career in the field
ATS Keywords: Paid Search, PPC, Google Ads, Campaign Management, Data Analysis, Reporting, Client Management, Presentation Skills, Attention to Detail, Digital Marketing, Strategy, Storytelling, Communication, Team Collaboration, Quality Assurance, Performance Reporting, Knowledge Sharing
ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, ensuring a strong match between the candidate and the role.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Marketing Platform
- Data visualization tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: Brainlabs uses industry-standard tools and platforms for paid search campaign management and data analysis. Familiarity with these tools is beneficial but not always required.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: We strive to deliver exceptional results and continuously improve
- Data-Driven: We make decisions based on data and insights, not assumptions
- Collaborative: We work together, learn from each other, and support each other's growth
- Innovative: We embrace change, experiment, and challenge the status quo
- Inclusive: We foster a diverse and inclusive environment where everyone feels valued and respected
Work Style:
- Brainlabs has a dynamic, fast-paced work environment with a strong focus on collaboration and teamwork
- The company values a data-driven, results-oriented approach to marketing
- Brainlabs encourages continuous learning and professional development
Self-Assessment Questions:
- Do you align with Brainlabs' values, particularly the emphasis on high-performance and data-driven decision-making?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a growth mindset and a desire to learn and improve continuously?
ASSUMPTION: Brainlabs' culture is centered around high-performance, data-driven marketing, and continuous learning. Candidates who thrive in dynamic, collaborative environments and share these values will be a strong fit for the company.
⚠️ Potential Challenges
- Brainlabs' fast-paced environment may require candidates to adapt quickly and manage multiple priorities
- The company's data-driven approach may necessitate strong analytical skills and a willingness to learn new tools and platforms
- Candidates may face competition for roles and opportunities within the company
- Argentina's time zone differences with other Brainlabs offices may require flexibility in working hours
ASSUMPTION: While Brainlabs offers numerous opportunities for growth and development, candidates should be prepared to navigate a fast-paced, dynamic work environment and manage potential challenges that arise.
📈 Similar Roles Comparison
- Compared to other paid search specialist roles, this position at Brainlabs emphasizes data-driven decision-making and collaboration with other marketing channels
- Brainlabs' focus on high-performance marketing sets it apart from other agencies, with a strong emphasis on continuous improvement and innovation
- Career progression at Brainlabs may involve expanding into other digital marketing channels or specializations, rather than moving into management roles
ASSUMPTION: Brainlabs' unique approach to digital marketing and high-performance culture creates opportunities for growth and development that may differ from other agencies or companies.
📝 Sample Projects
- Developing and executing a paid search campaign strategy for a new client, achieving KPIs and exceeding budget expectations
- Creating insightful campaign performance reports and presenting findings to clients and internal stakeholders
- Contributing to process improvements and automation projects within the paid search practice, driving measurable impact for clients
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to a Specialist, Paid Search, at Brainlabs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other practices and teams within Brainlabs?
- What opportunities are there for professional development and growth within the paid search practice and the company as a whole?
- How does Brainlabs support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid search campaign management experience and achievements
- Prepare examples of insightful campaign performance reports and be ready to present them during the interview
- Research Brainlabs' company culture and values, and be prepared to discuss how you align with them
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
