Specialist, Paid Social

📌 Core Information

🔹 Job Title: Specialist, Paid Social

🔹 Company: Tinuiti

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Mexico City)

🚀 Job Overview

Key aspects of this role include:

• Executing and assisting in the implementation of paid social campaigns
• Supporting account setup, strategy development, and management
• Assisting in client interactions and task coordination
• Utilizing reporting tools and analytics for insights and recommendations
• Contributing to process improvement and strategy fulfillment

ASSUMPTION: This role requires a balance of technical skills in paid social advertising and strong communication skills to collaborate effectively with clients and internal teams.

📋 Key Responsibilities

✅ Support Paid Social Campaign Execution:

• Execute and assist in the implementation of paid social campaigns
• Contribute to account setup, strategy development, organization, and management

✅ Client Support and Task Coordination:

• Assist Account Managers in managing day-to-day client interactions and task execution

✅ Utilize Reporting Tools and Analytics:

• Utilize reporting, analytics, and trend tools for generating weekly, monthly, and quarterly reports
• Contribute insights and recommendations based on data analysis

✅ Support Campaign Setup and Optimization:

• Assist in campaign setup tasks such as target development, creative testing, and basic bid and budget management

✅ Task Prioritization and Performance Tracking:

• Prioritize tasks effectively, track campaign results, perform data analysis, and actively engage in client communications

✅ Contribute to Process Improvement:

• Actively seek opportunities to propose process improvements contributing to the team's overall success

✅ Assist in Strategy Fulfillment:

• Aid in meeting client strategy by supporting the creation of deliverables and contributing to data-driven recommendations

ASSUMPTION: This role requires a strong understanding of paid social advertising platforms, data analysis, and effective communication skills to succeed in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.

Experience: 2+ years of experience in Paid Social roles with a proven track record of executing successful campaigns.

Required Skills:

• Familiarity with buying paid ads on Meta
• Demonstrated success in analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Preferred Skills:

• Experience buying paid ads on TikTok, Reddit, Pinterest, Snapchat, LinkedIn, or X
• Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
• Adaptability to new technologies and industry changes, maintaining a continuous learning mindset
• Strong problem-solving skills to identify campaign issues and propose effective optimizations
• Proven ability to work collaboratively within a team, supporting members and contributing to campaign success

ASSUMPTION: While the job listing mentions a Bachelor's degree, relevant practical experience may be considered equivalent. Strong analytical and communication skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $45,000 and $65,000 USD per year, based on industry standards for a Specialist, Paid Social role in Mexico City. This estimate may vary depending on factors such as experience and performance.

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and performance. Tinuiti offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is a leading independent performance marketing firm, specializing in advertising services across various platforms, including TV & Audio, Google, Meta, and Amazon.

Company Size: Tinuiti has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Tinuiti was founded in 2004, with over two decades of experience in the performance marketing industry.

Company Description:

• Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most
• The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point
• Tinuiti’s product-led approach gives brands an edge in – and across – every channel, driving meaningful, measurable business outcomes for brands

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's extensive experience and large employee base provide a stable and well-established environment for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals seeking to advance their skills in paid social advertising and gain experience working with a diverse range of clients.

Reporting Structure: The Paid Social Specialist will report directly to the Account Managers and collaborate closely with other team members to ensure smooth workflow and campaign success.

Work Arrangement: This role is based in Mexico City, with flexibility for remote work as needed. The work arrangement may include a hybrid or fully on-site schedule, depending on the team's requirements and the candidate's preferences.

Growth Opportunities:

• As Tinuiti is a large agency with diverse clients, there are ample opportunities for career progression and taking on new challenges as the candidate's skills and experience develop
• The agency's focus on continuous learning and professional development provides numerous training and mentorship opportunities
• Tinuiti's commitment to process improvement and innovation creates an environment where employees can contribute to the agency's growth and success

ASSUMPTION: This role offers a strong foundation for career growth in the performance marketing industry, with opportunities to develop skills, take on new challenges, and advance within the organization.

🌍 Location & Work Environment

Office Type: Tinuiti's Mexico City office is a collaborative and dynamic workspace, designed to foster creativity and productivity among team members.

Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Headquarters); 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a thriving business environment
• The city is known for its rich history, diverse neighborhoods, and delicious cuisine
• Tinuiti's office is centrally located, providing easy access to public transportation and nearby amenities

Work Schedule: The work schedule for this role is typically Monday through Friday, with core hours of 9:00 AM to 6:00 PM. However, the specific work hours may vary depending on the team's needs and the candidate's availability.

ASSUMPTION: Tinuiti's Mexico City office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development in the heart of a bustling metropolis.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical proficiency in paid social advertising platforms
• Data analysis and interpretation skills
• Communication and interpersonal skills
• Problem-solving abilities and strategic thinking
• Cultural fit and alignment with Tinuiti's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your understanding of paid social advertising trends and best practices in your application materials
• Prepare for the interview by researching Tinuiti's company culture, values, and recent projects to show your enthusiasm and alignment with the organization

ATS Keywords: Paid Social, Campaign Execution, Client Support, Reporting Tools, Analytics, Data Analysis, Communication, Interpersonal Skills, Problem-Solving, Process Improvement, Strategy Fulfillment

ASSUMPTION: Tinuiti's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's values. Applicants should be prepared to demonstrate their expertise in paid social advertising and data analysis throughout the interview process.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Reddit Ads
• Pinterest Ads
• Snapchat Ads
• LinkedIn Ads
• X Ads
• Google Analytics
• Microsoft Excel, PowerPoint, and Google Slides
• Google Sheets

ASSUMPTION: This role requires proficiency in various paid social advertising platforms, data analysis tools, and Microsoft Office Suite for effective campaign execution and management.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness: Encourage team members to push boundaries and achieve their full potential
• Never Stop Learning: Foster a culture of continuous learning and growth
• Ignite Your Passion: Promote a work environment that inspires and motivates team members
• Thankful Living: Cultivate a sense of gratitude and appreciation for team members and clients
• Inspire Innovation & Change: Encourage creativity and adaptability in the face of industry changes

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Fast-paced and dynamic, with a strong emphasis on results-driven performance
• Data-driven and analytical, with a commitment to continuous improvement

Self-Assessment Questions:

• Do you align with Tinuiti's core values, and how do these values resonate with your personal beliefs and work ethic?
• Are you comfortable working in a fast-paced, dynamic environment, and how do you adapt to change and uncertainty?
• How do you approach data analysis and interpretation, and how do you use data-driven insights to inform your decision-making processes?

ASSUMPTION: Tinuiti's company culture emphasizes collaboration, continuous learning, and data-driven decision-making. Candidates should be prepared to demonstrate their alignment with the organization's core values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple client relationships and campaign priorities simultaneously may require strong organizational skills and time management
• Keeping up with industry trends and platform updates may necessitate continuous learning and adaptation
• Working in a fast-paced environment may present challenges in maintaining work-life balance
• Adapting to a hybrid or fully on-site work arrangement may require flexibility and adaptability

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, candidates should be prepared to navigate potential challenges related to time management, continuous learning, and work-life balance in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Paid Social Specialist roles, this position may offer more responsibility and autonomy in campaign execution and management
• Tinuiti's large client base and diverse industry experience provide ample opportunities for career growth and skill development
• As a mid-sized agency, Tinuiti offers a more intimate and collaborative work environment compared to larger advertising firms, with a greater emphasis on individual contributions to the team's success

ASSUMPTION: This role offers a unique blend of responsibility, autonomy, and collaboration, with ample opportunities for career growth and skill development within a mid-sized advertising agency.

📝 Sample Projects

• Developing and executing a comprehensive paid social advertising strategy for a major e-commerce client, including target audience research, creative development, and campaign optimization
• Collaborating with the analytics team to create and implement a data-driven reporting framework for a global B2B client, enabling informed decision-making and improved campaign performance
• Assisting in the setup and management of a multi-channel advertising campaign for a leading entertainment brand, including platform-specific ad creation, targeting, and budget allocation

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available to the Paid Social Specialist within Tinuiti's dynamic and client-focused work environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how does the Paid Social Specialist fit into the broader organization?
• How does Tinuiti support the professional development and growth of its employees, particularly in the Paid Social Specialist role?
• What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Tinuiti foster a positive work-life balance for its team members?
• How does Tinuiti approach process improvement and innovation, and what opportunities are there for the Paid Social Specialist to contribute to these efforts?
• What are the most rewarding aspects of working at Tinuiti, and how does the company culture foster a positive and engaging work environment?

ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, professional development opportunities, work-life balance, process improvement initiatives, and overall company culture, enabling candidates to make informed decisions about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role, emphasizing your proficiency in paid social advertising and data analysis
• Prepare for the interview by researching Tinuiti's company culture, values, and recent projects to demonstrate your enthusiasm and alignment with the organization
• If applicable, gather examples of your work or portfolio to showcase your skills and accomplishments in paid social advertising
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.