📌 Core Information
🔹 Job Title: Specialist / Senior Specialist, Marketing (Bangkok Based, relocation provided)
🔹 Company: Agoda
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing impactful marketing campaigns for business partners
- Driving business growth and pipeline acceleration for partners
- Leveraging advanced marketing tools like Iterable and Builder.io
- Analyzing campaign performance and optimizing strategies
ASSUMPTION: This role requires a balance of creativity and data-driven decision making to deliver successful marketing campaigns for Agoda's partners.
📋 Key Responsibilities
✅ Execute Partner Marketing Campaigns: Manage end-to-end execution of partners' campaigns while ensuring timelines, quality, and stakeholder alignment.
✅ Creative Campaign Development: Collaborate to design compelling campaign materials, including themes and engagement-focused content tailored to partner audiences and strategy.
✅ Leverage Marketing Tools: Operate advanced platforms (Iterable, Builder.io, and others) to deliver seamless and strategic campaign execution.
✅ Process optimization: Regularly review past campaigns, communications, and projects to identify opportunities for improvements and advancements focused on driving efficiency.
✅ Analyze & Optimize Campaign Performance: Measure performance metrics to uncover actionable insights, recommend campaign enhancements, and ensure optimal outcomes.
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 1+ years in marketing operations or execution-focused roles with a proven track record of driving results.
Required Skills:
- Marketing campaign execution expertise
- Results-driven professional with a passion for creating campaigns that impact partner business growth and pipeline acceleration
- Command of digital tools, with hands-on experience using marketing automation platforms like Iterable, Builder.io, HubSpot, Braze, MailChimp, or similar
- Multi-tasking in a fast-paced environment, with the ability to manage several campaigns simultaneously without compromising quality
- Detail-oriented and creative problem solver with an exceptional ability to understand and clarify requirements, refine messaging, and ensure all deliverables meet quality standards
- Strong analytical mindset, with the ability to interpret campaign data and performance to drive insights and propose impactful improvements
Preferred Skills:
- Fluency in multiple languages
- Experience working with global teams
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and proven results may be considered more important for this role.
💰 Compensation & Benefits
Salary Range: THB 40,000 - 60,000 per month (Based on industry standards for a Marketing Specialist role in Bangkok with 1-2 years of experience)
Benefits:
- Relocation package provided for the right candidate
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Bangkok with 1-2 years of experience. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda is a global online travel booking platform, focusing on accommodations, flights, and more. It is part of Booking Holdings and has a strong presence in the Asia Pacific region.
Company Size: Agoda has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Agoda was founded in 2005 in Thailand and has since expanded globally.
Company Description:
- Agoda aims to make travel easy and rewarding for more travelers by offering best-value deals across its extensive network of partners
- The company prioritizes attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation
- Agoda is committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics
Company Specialties:
- Online travel
- Software development
- E-commerce
- Data engineering
- Hospitality and sales
Company Website: careersatagoda.com
ASSUMPTION: Agoda's global presence and diverse workforce offer unique opportunities for professional growth and exposure to various cultures and markets.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in campaign management and optimization.
Reporting Structure: The Marketing Specialist will report directly to the Campaign Manager or similar role within the Marketing department.
Work Arrangement: This is an on-site role based in Bangkok, with the possibility of relocation assistance for the right candidate.
Growth Opportunities:
- Progression to senior or management roles within the Marketing department
- Expansion into other areas of marketing or related fields, such as product management or data analysis
- International assignments or relocation opportunities as the company continues to grow globally
ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within Agoda's Marketing department.
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace with a mix of open-plan and private spaces.
Office Location(s): 20 Cecil Street, #1401, GSH Plaza, Singapore 049705, SG (Headquarters); Bangkok, TH (Primary location for this role)
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business environment and numerous opportunities for personal and professional growth
- The city offers a mix of traditional Thai culture and modern, cosmopolitan living
- Bangkok is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM (with a 1-hour lunch break). Flexible working hours may be available based on team and role requirements.
ASSUMPTION: Agoda's Bangkok office provides a dynamic and multicultural work environment, with ample opportunities for collaboration and learning from colleagues from various backgrounds.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the careersatagoda.com portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and technical interviews to evaluate problem-solving skills, campaign management experience, and analytical mindset
- Final round interviews with key stakeholders, such as the hiring manager or department head
- Background check and offer extension
Key Assessment Areas:
- Campaign management and execution experience
- Data analysis and interpretation skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Agoda's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Demonstrate your understanding of Agoda's business and the role's requirements in your application materials
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing campaign execution, partner marketing, Iterable, Builder.io, marketing automation, campaign optimization, data analysis, marketing strategy, stakeholder management
ASSUMPTION: Agoda's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Iterable (marketing automation platform)
- Builder.io (no-code website builder)
- Google Analytics (web analytics tool)
- Microsoft Office Suite (word processing, spreadsheet, and presentation software)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Bridging the world through travel
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer-centric approach
- Integrity and accountability
Work Style:
- Agoda values a dynamic and fast-paced work environment, with a focus on results and continuous learning
- The company encourages creativity, initiative, and a strong sense of ownership among its employees
- Agoda fosters a culture of open communication and collaboration, with a flat organizational structure that promotes idea-sharing and decision-making at all levels
Self-Assessment Questions:
- Do you share Agoda's passion for making travel more accessible and rewarding for people around the world?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results and continuous improvement?
- Do you thrive in a collaborative work environment that values open communication and idea-sharing?
ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Agoda's values and work style, as well as a genuine passion for travel and marketing.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and the ability to prioritize tasks effectively
- Working with global partners may involve navigating different time zones and cultural nuances
- Agoda's fast-paced work environment may present challenges for candidates who prefer a more structured or slower-paced work environment
- Bangkok's bustling city life may present challenges for candidates who prefer a quieter, more laid-back living environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, adaptability, and a willingness to embrace Agoda's fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on campaign execution and optimization, rather than strategic planning or brand management
- In the broader marketing industry, Agoda's focus on travel and accommodations sets it apart from other verticals, such as retail, finance, or technology
- Career progression in marketing roles at Agoda may involve transitioning to senior or management positions within the Marketing department, or exploring opportunities in related fields, such as product management or data analysis
ASSUMPTION: This role offers unique opportunities for professional growth and development within Agoda's Marketing department and the broader travel industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote Agoda's hotel partners in Southeast Asia
- Creating and optimizing social media content to drive engagement and bookings for Agoda's vacation rental properties in Europe
- Analyzing campaign performance data to identify trends and opportunities for improvement in Agoda's global marketing strategy
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Marketing Specialist in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at Agoda, from inception to execution and optimization?
- How does Agoda support the professional development and growth of its marketing employees?
- What are the primary challenges faced by the Marketing department in the current business environment, and how can this role contribute to addressing them?
- How does Agoda foster collaboration and idea-sharing among its marketing teams?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at Agoda, and how are they tracked and analyzed?
ASSUMPTION: These questions will help you better understand the role's requirements, Agoda's work environment, and the company's priorities for marketing campaign management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Agoda careers portal
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
- Prepare for interviews by researching Agoda's business, values, and work environment, and practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
