📌 Core Information
🔹 Job Title: Specialist, Social Media
🔹 Company: WinShape Foundation
🔹 Location: Atlanta, GA, USA
🔹 Job Type: Part-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of WinShape Foundation ministries through social media marketing
- Managing multiple social media accounts with a focus on growing leads and engaging audiences
- Collaborating with ministry stakeholders to understand larger ministry content strategies
- Creating and scheduling content aligned with ministry goals and events
- Providing monthly reports and campaign recaps, including analytics and actionable recommendations
ASSUMPTION: This role requires a strong understanding of social media platforms and a passion for creating engaging content that resonates with various audiences.
📋 Key Responsibilities
✅ Manage multiple WinShape social media accounts, focusing on growing leads and building an engaged audience through copywriting, social posts, stories, advertising, and lead generation content
✅ Capture and utilize event content such as photography, carousels, reels, and other post types during key events and moments for ministries in real-time and scheduled
✅ Write and edit content primarily for use on social media channels and occasionally for other mediums (print, web, email, etc.)
✅ Provide monthly reports and campaign recaps, including analytics, performance insights, and actionable recommendations in alignment with ministry goals
✅ Regularly meet with ministry stakeholders to understand larger ministry content strategies and develop and present social media content strategies to ministry stakeholders on an ongoing basis
✅ Manage the creative production timeline from concept to delivery for internal and external audiences and look for ways to collaborate across ministries both at in-person experiences and digital opportunities
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in social media marketing, content creation, or a related field
Required Skills:
- Demonstrated success managing multiple social media accounts with a variety of brand voices and identities
- Fluency and experience across all social media channels, including but not limited to, Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest
- Actively participate in or experience ministry programs to effectively understand each ministry’s experiences and resources
- Available to work a flexible schedule, including occasional weekends and travel for on-location events
- Adherence and commitment to the policies, procedures, and values set forth by the WinShape Foundation
Preferred Skills:
- Experience with Figma and/or Canva or similar design tools
- Familiarity with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Experience working in a non-profit organization
ASSUMPTION: Candidates should have a strong understanding of social media trends, best practices, and algorithms to create engaging and effective content.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Part-Time, Pro-rated)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: 20-25 hours per week, with flexibility to work occasional weekends and travel for events
ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time social media marketing roles in the non-profit sector. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations
Company Size: 201-500 employees
Founded: 1984
Company Description:
- WinShape Foundation is a Biblically-based Christian non-profit organization that seeks to glorify God by creating transformational, Christ-centered experiences for people in every stage of life
- The foundation offers five core ministries: summer camp, foster care, team and leader development, college student discipleship, and marriage enrichment
- WinShape Foundation is committed to helping "shape winners" through its various programs and initiatives
Company Specialties:
- Marriage Retreats
- Corporate Retreats
- Ministry Retreats
Company Website: winshape.org
ASSUMPTION: WinShape Foundation is a faith-based organization, and applicants should be comfortable working in a Christian environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with ministry stakeholders across various departments
Work Arrangement: On-site, with flexibility to work occasional weekends and travel for events
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing department
- Opportunities to gain experience in various aspects of marketing and communications
- Possibility to transition to a full-time role, depending on organizational needs and performance
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a flexible work arrangement
Office Location(s): Atlanta, GA, USA
Geographic Context:
- Atlanta, GA, is a vibrant and diverse city with a strong job market and numerous cultural attractions
- The cost of living in Atlanta is relatively affordable compared to other major U.S. cities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: 20-25 hours per week, with flexibility to work occasional weekends and travel for events
ASSUMPTION: Applicants should be comfortable working in an on-site environment and be available to work occasional weekends and travel for events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Marketing Manager
- In-person or virtual interview with the Marketing Manager and a ministry stakeholder
- Background check and reference checks
- Final decision and offer
Key Assessment Areas:
- Social media marketing skills and experience
- Creativity and content creation abilities
- Understanding of ministry programs and resources
- Alignment with WinShape Foundation's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and any relevant ministry or non-profit experience
- Provide examples of your content creation and social media management work
- Demonstrate your understanding of WinShape Foundation's mission and values in your application materials
ATS Keywords: Social Media Marketing, Content Creation, Copywriting, Analytics, Photography, Event Coverage, Brand Alignment, Creative Concepting, Engagement Monitoring, Lead Generation, Collaboration, Template Development, Figma, Canva, Campaign Execution, Stakeholder Engagement
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest
- Design tools: Figma, Canva
- Analytics tools: Hootsuite, Sprout Social, Buffer
- Project management tools: Asana, Trello, Microsoft Project
ASSUMPTION: Applicants should be comfortable using various social media platforms, design tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Christ-centered
- Transformational
- Gracious hospitality
- Specialized expertise
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Committed to excellence
Self-Assessment Questions:
- Do you have a strong personal faith and a commitment to serving others?
- Are you comfortable working in a collaborative and adaptable environment?
- Do you have a results-driven work ethic and a commitment to excellence?
ASSUMPTION: Applicants should assess their personal values and work style to ensure a good fit with WinShape Foundation's mission and values.
⚠️ Potential Challenges
- Managing multiple social media accounts with varying brand voices and identities
- Keeping up with the fast-paced nature of social media and its ever-changing algorithms
- Balancing the demands of multiple ministry stakeholders and their content needs
- Occasional weekend work and travel for events
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to manage them effectively.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position offers the opportunity to work in a faith-based non-profit organization and make a direct impact on people's lives
- WinShape Foundation's ministries offer a unique and diverse range of content and experiences to promote
- This role may have more flexibility and autonomy than similar roles in larger organizations, given the size of WinShape Foundation
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other social media marketing positions.
📝 Sample Projects
- Creating and executing a social media campaign to promote a WinShape Foundation ministry retreat
- Developing branded templates or story content for use across multiple ministry social media accounts
- Analyzing social media analytics and providing actionable recommendations to improve performance
ASSUMPTION: Applicants should be prepared to provide examples of their content creation, social media management, and analytics skills in their application materials.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for WinShape Foundation?
- What are the most significant challenges facing the social media marketing efforts for WinShape Foundation's ministries?
- How does WinShape Foundation support the professional growth and development of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the organization?
- How does WinShape Foundation measure the success of its social media marketing efforts, and what key performance indicators (KPIs) are used?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media marketing experience and any relevant ministry or non-profit experience
- Provide examples of your content creation and social media management work
- Demonstrate your understanding of WinShape Foundation's mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
