📌 Core Information
🔹 Job Title: Specialist Social Media Marketing - Lean Cuisine
🔹 Company: Nestlé USA
🔹 Location: Solon, Ohio
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing organic social channels for major Nestlé USA brands
- Developing and executing social media strategies
- Engaging with consumers in real-time and building relationships
- Collaborating with cross-functional teams to create integrated marketing campaigns
- Analyzing performance and reporting on key metrics
ASSUMPTION: This role requires a strong understanding of the social media landscape, consumer behavior, and the ability to work effectively with multiple stakeholders.
📋 Key Responsibilities
✅ Conduct real-time social listening to identify insights and opportunities
✅ Develop and execute organic channel and content strategy for brands
✅ Engage with consumers in positive conversations and relevant trends
✅ Create lo-fi still or video content for organic social channels as needed
✅ Collaborate with cross-functional teams to develop and execute social-led activation ideas
✅ Deliver quarterly reports and present to key stakeholders
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Completed Bachelor's Degree
Experience: Minimum of 2-3 years of experience in social media management representing a brand or organization
Required Skills:
- In-depth understanding of social media landscape
- Fluent in what the modern consumer wants and needs
- Exceptional communication (written and oral) skills
- Experience successfully managing multiple projects simultaneously
- Proficiency with Canva Pro design, Instagram Reels video editing, and TikTok video editing
Preferred Skills:
- Familiarity with gaming and Twitch
- Experience with social listening tools like Talkwalker or other relevant tools
- Experience using Sprinklr social listening and publishing and other tools
- Experience with CPG brands, including work with large brands and partner agencies
- Content creation using Instagram Reels and/or TikTok
- Adobe Photoshop and other video editing software
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for this role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Nestlé products
- Tuition assistance and professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for event coverage)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé USA operates in the competitive and dynamic food and beverage industry, with a focus on delivering high-quality products and brands that meet consumer needs.
Company Size: Nestlé USA is part of the larger Nestlé Group, which employs around 273,000 people globally. This means that while the company is large, there may be opportunities for growth and advancement within the organization.
Founded: Nestlé was founded in 1866, with the first European condensed milk factory opened in Cham, Switzerland. The company has since grown to become the world's largest food and beverage company.
Company Description:
- Nestlé USA is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
- Nestlé USA is based in Arlington, Virginia, with operations and facilities across the United States.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé USA is a well-established company with a strong brand presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level professional with 2-5 years of experience in social media management.
Reporting Structure: The Specialist, Social Media Community will report directly to the Social Media Manager and work closely with cross-functional teams, including marketing, consumer engagement, and legal.
Work Arrangement: This is an on-site role, with the expectation of working from the Nestlé USA office in Solon, Ohio. However, there may be opportunities for remote work or hybrid arrangements for specific events or projects.
Growth Opportunities:
- Advancement to a Senior Social Media Manager role
- Expansion into other marketing or communications roles within the organization
- Opportunities to work on high-profile campaigns and events
ASSUMPTION: Given the size and scope of Nestlé USA, there are likely numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Nestlé USA's Solon, Ohio office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 6000 Rockside Woods Blvd N, Solon, OH 44139, United States
Geographic Context:
- Solon is a suburb of Cleveland, Ohio, with a population of approximately 23,000 people.
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
- Solon is located approximately 20 miles southeast of downtown Cleveland and is easily accessible by major highways.
Work Schedule: The standard work schedule for this role is Monday - Friday, 9:00 AM - 5:00 PM. However, there may be flexibility for event coverage or other project-specific needs.
ASSUMPTION: The work environment at Nestlé USA is likely to be dynamic, collaborative, and fast-paced, with a strong focus on results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director of marketing or another senior leader
- Background check and offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and ideation
- Consumer engagement and community management
- Cross-functional collaboration and project management
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Include specific examples of successful social media campaigns or projects you've worked on
- Demonstrate your understanding of the Nestlé USA brand and its target audience
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Social Media Management, Content Creation, Social Listening, Engagement, Strategy Development, Project Management, Communication Skills, Collaboration, Analytics, Influencer Marketing, Crisis Management, Adobe Photoshop, Video Editing, Consumer Engagement, Brand Strategy, Trend Analysis
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on finding the best fit for the team and the organization.
🛠️ Tools & Technologies
- Canva Pro design
- Instagram Reels video editing
- TikTok video editing
- Sprinklr social listening and publishing
- Talkwalker or other relevant social listening tools
- Adobe Photoshop
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the organization's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and innovative
- Adaptable and responsive to change
- Customer-focused and consumer-centric
Self-Assessment Questions:
- How do you demonstrate respect for others in your daily work?
- Can you provide an example of a time when you successfully managed multiple projects simultaneously?
- How do you stay up-to-date with the latest social media trends and best practices?
ASSUMPTION: Nestlé USA is likely to prioritize cultural fit and values alignment in its hiring process, with a focus on finding candidates who can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple brands and social media channels simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing real-time engagement with strategic planning and execution
- Collaborating effectively with cross-functional teams and stakeholders
- Meeting the high expectations of a well-established and respected brand
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Community Manager position, but with a focus on organic channel management and cross-functional collaboration
- Compared to other marketing roles, this position requires a strong understanding of consumer behavior and the ability to engage with consumers in real-time
- Career progression in this role may lead to opportunities in marketing management, brand management, or other related fields
ASSUMPTION: While this role shares similarities with other social media management positions, it is unique in its focus on organic channel management and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a social media strategy for a new product launch, including content creation, influencer partnerships, and event coverage
- Managing a brand's social media channels during a crisis or product recall, ensuring accurate and timely communication with consumers
- Creating and executing a user-generated content (UGC) campaign to increase brand engagement and awareness
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Specialist, Social Media Community may be responsible for, but are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing and communications strategy for Nestlé USA?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nestlé USA support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of successful social media campaigns or projects you've worked on
- Research the Nestlé USA brand and its target audience to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
