Specialist Trade Marketing Netherlands

📌 Core Information

🔹 Job Title: Specialist Trade Marketing Netherlands

🔹 Company: Goodyear

🔹 Location: Nieuwegein, Utrecht, Netherlands

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Conducting customer portfolio performance analysis
• Managing sales activation and promotional plans
• Tracking and managing trade marketing budgets
• Providing customer relationship support through engagement calendars

ASSUMPTION: This position focuses heavily on customer engagement and data-driven marketing strategies, which are critical in the retail and trade marketing sector. This assumption is based on Goodyear's reputation for strong customer relationship management and innovative marketing solutions.

📋 Key Responsibilities

✅ Analyze customer annual performance and create audits

✅ Recommend and track customer assortments and activations

✅ Define and manage annual loyalty and promotional plans

✅ Manage trade marketing budgets and track ROI

✅ Localize and deliver customer and sales activation calendars

✅ Support sales teams with educational content

ASSUMPTION: Responsibilities include both strategic planning and execution, aiming to enhance Goodyear's market presence in the Netherlands through effective trade marketing strategies.

🎯 Required Qualifications

Education: University degree in marketing or a commercial field

Experience: 5-8 years in marketing and commercial roles

Required Skills:

• Strategic influencing
• Strong analytical skills
• Customer sensitivity and knowledge

Preferred Skills:

• Experience with project management
• Fluency in English

ASSUMPTION: The role demands a strong background in marketing, with emphasis on analytical and strategic skills, crucial for the development of effective marketing strategies.

💰 Compensation & Benefits

Salary Range: Competitive, based on industry standards in the Netherlands

Benefits:

• Comprehensive health coverage
• Opportunities for professional development
• Performance bonuses

Working Hours: Standard 40-hour work week

ASSUMPTION: The compensation package is designed to be competitive within the automotive industry, reflecting Goodyear's status and size as a global leader.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees, indicating a large-scale operation with global outreach

Founded: 1898, with over a century of expertise in the industry

Company Description:

• Leading tire manufacturer with global presence
• Operates 57 facilities in 23 countries
• Pioneering state-of-the-art products and services

Company Specialties:

• Automotive
• Engineering
• Technology

Company Website: https://jobs.goodyear.com/

ASSUMPTION: Goodyear's extensive global operations and innovative culture present a dynamic work environment for professionals in trade marketing.

📊 Role Analysis

Career Level: Mid to Senior-level, focusing on strategic implementation and leadership

Reporting Structure: Reports to area sales managers and may involve collaboration with senior management

Work Arrangement: On-site; requires regular interaction with sales and marketing teams

Growth Opportunities:

• Potential to advance into higher management roles
• Opportunities to lead strategic marketing initiatives
• Networking within a global brand

ASSUMPTION: The role offers significant growth potential due to Goodyear's expansive market strategies and global presence.

🌍 Location & Work Environment

Office Type: Corporate office environment in Nieuwegein

Office Location(s): Nieuwegein, known for its business and commercial centers

Geographic Context:

• Close proximity to the city of Utrecht
• Access to public transportation and major highways
• Situated in a dynamic economic region in the Netherlands

Work Schedule: Regular business hours with potential for extended hours during major campaigns

ASSUMPTION: The workplace is designed to facilitate collaboration with various departments, aligning with Goodyear's integrated approach to trade marketing.

💼 Interview & Application Insights

Typical Process:

• Submit application through Goodyear's career portal
• Initial screening by HR
• Interviews with department leaders

Key Assessment Areas:

• Strategic thinking
• Analytical skills
• Team collaboration abilities

Application Tips:

• Highlight previous experience in trade marketing
• Emphasize project management skills
• Prepare examples of successful marketing campaigns

ATS Keywords: Trade marketing, Customer analysis, Sales activation

ASSUMPTION: The application process emphasizes strategic experience and a nuanced understanding of trade marketing dynamics.

🛠️ Tools & Technologies

• CRM Software
• Data analytics tools
• Marketing automation platforms

ASSUMPTION: Familiarity with these tools is crucial given the role's focus on analytics and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Integrity

Work Style:

• Results-oriented
• Collaborative teamwork
• Proactive problem-solving

Self-Assessment Questions:

• How do you handle complex data-driven marketing projects?
• Describe a time when you successfully led a cross-functional team.
• How do you balance long-term strategy with short-term goals?

ASSUMPTION: The cultural fit center on innovative thinking and collaboration, reflecting Goodyear’s approach to continuous improvement.

⚠️ Potential Challenges

• Adapting to a fast-paced, multinational environment
• Balancing multiple projects with competing deadlines
• Navigating complex customer relationship dynamics
• Aligning local strategies with global objectives

ASSUMPTION: Challenges pertain to the dynamic nature of trade marketing and the need for agile responses to industry trends.

📈 Similar Roles Comparison

• Greater focus on customer engagement than typical marketing roles
• Higher degree of budget management responsibilities
• Strong emphasis on data-driven decision making

ASSUMPTION: The role is distinct in its comprehensive blend of strategic marketing and customer relationship management.

📝 Sample Projects

• Launching a new promotional campaign across Dutch stores
• Developing a customer loyalty program in collaboration with the sales team
• Analyzing market trends to recommend changes to product placement strategies

ASSUMPTION: Projects are designed to leverage Goodyear's market expertise and expand brand influence in the region.

❓ Key Questions to Ask During Interview

• What are the current priorities for the trade marketing team?
• How does Goodyear integrate global and local marketing strategies?
• What innovative marketing strategies has the team implemented recently?
• How does Goodyear measure the success of marketing initiatives?
• What are the expected challenges in this role, and how can they be overcome?

ASSUMPTION: Questions should focus on the integration of local and global strategies, innovative practices, and expectation management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant project management experience
• Prepare to discuss your analytical skills in marketing contexts
• Be ready to demonstrate your ability to support cross-functional teams
• Follow up on your application with Goodyear's HR department for updates

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.