📌 Core Information
🔹 Job Title: Specialista Marketing online e social media
🔹 Company: Post | PostFinance | PostAuto
🔹 Location: Bern, Bern, Switzerland
🔹 Job Type: Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Bern, Zurich, Home Office)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing online and social media campaigns across various channels
- Creating engaging content for social media channels
- Collaborating with cross-functional teams to ensure integrated content and media
- Engaging with communities to identify critical themes and derive valuable insights
ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Plan and execute online and social media campaigns across various channels, considering target groups, content, results, KPIs, and budget
✅ Create content for social media channels tailored to specific groups and channels
✅ Collaborate with internal specialists in production, graphics, and translation to ensure integrated content and media
✅ Engage with communities to identify critical themes and derive valuable insights for content and strategy
✅ Contribute to defining digital campaign strategies and work creatively, targeted, and effectively in cross-functional project teams
ASSUMPTION: This role may require occasional weekend work or being on-call to monitor and engage with communities.
🎯 Required Qualifications
Education: Higher education in marketing, online communication, or social media
Experience: Several years of experience in corporate communication or marketing
Required Skills:
- Proven experience in online marketing and social media campaigns
- Excellent content creation skills for various digital channels
- Strong analytical skills and data-driven mindset
- Excellent German language skills and good knowledge of a second national language and English
Preferred Skills:
- Experience with performance marketing and marketing automation
- Knowledge of SEA, pixel tracking, retargeting, and performance indices
- Strong conceptual and analytical mindset
ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing and social media tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 100,000 per year (estimated based on industry standards for the role, experience level, and location)
Benefits:
- Not specified, but typical benefits for a company of this size may include health insurance, pension plans, and various leave policies
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role in Switzerland. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: Not specified, but PostFinance is a well-established financial institution in Switzerland
Company Description:
- PostFinance Ltd is one of Switzerland’s leading retail financial institutions
- A diversified, innovation-driven financial service provider
- Offers fresh solutions and smart money-related innovations to customers
Company Specialties:
- Retail banking
- Payment services
- Financial technology (Fintech)
Company Website: http://www.postfinance.ch
ASSUMPTION: PostFinance is a well-established company with a strong focus on innovation and digitalization in the financial sector.
📊 Role Analysis
Career Level: Mid-level marketing specialist
Reporting Structure: This role reports to the Codirection Creazione
Work Arrangement: Hybrid (2 office days per week in Bern or Zurich, with the remainder of the week working from home)
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on high-impact projects and campaigns
- Possibility to gain experience in a large, established organization
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (2 office days per week)
Office Location(s): Bern and Zurich, Switzerland
Geographic Context:
- Bern is the capital city of Switzerland and offers a high quality of life with a rich cultural scene
- Zurich is the largest city in Switzerland and a major financial hub with a vibrant international community
- Both locations offer excellent public transportation and are well-connected to other major cities in Switzerland and Europe
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with additional stakeholders
Key Assessment Areas:
- Cultural fit and alignment with company values
- Relevant marketing and social media experience
- Analytical and problem-solving skills
- Language proficiency in German, a second national language, and English
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and social media experience
- Demonstrate your understanding of the role and the company's mission and values
- Showcase your ability to create engaging content and manage social media campaigns
ATS Keywords: Online Marketing, Social Media, Campaign Planning, Content Creation, Performance Marketing, Marketing Automation, Data Optimization, Cross-Functional Collaboration, Community Engagement, Strategic Thinking, Analytical Skills, Copywriting, German Language, Second National Language, English Language
ASSUMPTION: The application process may involve additional assessments or interviews, depending on the specific needs of the company and the role.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation-driven
- Customer-focused
- Collaborative
Work Style:
- Agile and pioneering spirit
- Equal treatment regardless of hierarchy
- Focus on driving progress in the financial sector
Self-Assessment Questions:
- Do you thrive in a collaborative, agile environment?
- Are you comfortable working with a diverse range of stakeholders?
- Do you have a strong commitment to driving innovation and progress in the financial sector?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Balancing creative and analytical aspects of the role
- Occasional weekend work or being on-call to monitor and engage with communities
- Adapting to a large, established organization with a diverse range of stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on online and social media marketing within the financial services industry
- Industry-specific context: The financial services industry is highly regulated and competitive, requiring a strong understanding of compliance and risk management
- Career path comparison: This role offers opportunities for professional growth and development within the marketing department or related fields
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new financial product or service
- Creating engaging content for social media channels tailored to specific groups and channels
- Analyzing campaign performance data to optimize future campaigns and improve overall marketing effectiveness
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department or related fields?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and social media experience
- Prepare examples of your previous marketing and social media campaigns to showcase your skills and achievements
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
