📌 Core Information
🔹 Job Title: Spécialiste en Marketing / Marketing Specialist
🔹 Company: Smardt
🔹 Location: Dorval, Quebec
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and coordinating product marketing campaigns and materials
- Assisting the Director of Product Marketing in aligning product strategy with marketing plans
- Collaborating with business units to implement marketing priorities
- Conceptualizing and producing specific marketing materials highlighting Smardt's product features and advantages
ASSUMPTION: This role requires a strong understanding of marketing principles and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and coordinate product marketing campaigns and materials in line with Smardt’s business objectives
✅ Assist and support the Director of Product Marketing in aligning product strategy with marketing plans
✅ Collaborate and guide product campaigns and priorities with key messages, target audience, and best go-to-market model/launch process
✅ Work closely with business units to ensure product marketing plans and priorities are being implemented per the defined KPIs
✅ Develop marketing content based on portfolio/value proposition including marketing concepts, key messages, and roadmap for identified offerings
✅ Conceptualize and produce specific marketing materials that highlight Smardt's product features and advantages across key assets
✅ Maintain an up-to-date understanding of product features and updates to ensure manuals reflect the latest information and sales packages & technical documents resonate with target audiences
✅ Ensure marketing materials follow themes & visual guidelines as mandated in Smardt brand guidelines
ASSUMPTION: This role requires strong project management skills and the ability to handle multiple tasks and deadlines.
🎯 Required Qualifications
Education: Graduate/Certification in communication, media relations, or marketing
Experience: 3-4 years of work experience, preferably in the HVAC industry or industrial products
Required Skills:
- Graphic Design using Adobe Creative Suite and Microsoft Office Apps
- Experience in CRM Platforms like Brevo, MailChimp, Constant Contact, and Sales Force
- Skilled Project Management tools
- Handling administrative tasks
Preferred Skills:
- Certification in graphic design
ASSUMPTION: Candidates with additional language skills (French/English) may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (Estimated based on industry standards for a Marketing Specialist in Quebec)
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee assistance program
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HVAC and Refrigeration Equipment Manufacturing
Company Size: 501-1,000 employees (Large enterprise)
Founded: 2005
Company Description:
- Smardt is the pioneer and world leader in manufacturing high-efficiency, oil-free chillers
- Offers a wide range of chillers, including water-cooled, air-cooled, and evaporatively cooled models
- Committed to providing energy-efficient cooling solutions for the built environment
Company Specialties:
- Air Conditioning
- High Efficiency Oil-Free Magnetic Bearing Centrifugal Chillers
- Process Cooling
- Data Center Cooling
- Central Plant
- Innovative energy efficiency cooling solutions
- Chiller Retrofits
- Water Cooled Chillers
- Air Cooled Chillers
- Evaporatively Cooled Chillers
- Advanced Building Optimization
- High Efficiency Cooling
- Chiller Manufacturing
- Hotel Cooling
Company Website: http://www.smardt.com
ASSUMPTION: Smardt's large size and global presence may offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports directly to the Director of Product Marketing
Work Arrangement: On-site, full-time with flexible hours
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on international projects and gain global experience
- Possibility to expand skills and knowledge in the HVAC industry
ASSUMPTION: This role may lead to increased responsibilities and career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1800 TransCanada Highway, Dorval, Quebec H9P 1H7, CA
Geographic Context:
- Dorval is a suburb of Montreal, Quebec
- Close proximity to Montreal-Pierre Elliott Trudeau International Airport
- Easy access to public transportation and major highways
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM with flexible hours
ASSUMPTION: The work environment may be dynamic and fast-paced, requiring strong organizational skills and the ability to manage multiple projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing skills and experience
- Graphic design skills
- Project management skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements
- Include a portfolio of graphic design work
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
- Prepare questions to ask during the interview to demonstrate your interest in the position
ATS Keywords: Marketing, Product Marketing, Graphic Design, CRM, Project Management, HVAC, Industrial Products
ASSUMPTION: The application process may be competitive, and candidates should emphasize their relevant skills and experience in their application materials.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- CRM Platforms (Brevo, MailChimp, Constant Contact, Sales Force)
- Project Management tools
ASSUMPTION: Familiarity with industry-specific tools and software may be an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Customer Focus
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about sustainability and energy efficiency?
- Do you have strong project management skills and the ability to handle multiple tasks?
ASSUMPTION: Candidates who align with Smardt's company values and work style may be more successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Working in a dynamic and fast-paced environment
- Keeping up with industry trends and product updates
- Collaborating effectively with cross-functional teams
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a team environment.
📈 Similar Roles Comparison
- Product Marketing Specialist vs. Brand Marketing Specialist: Product Marketing focuses on specific products or services, while Brand Marketing focuses on the overall brand image and messaging
- Marketing Specialist vs. Marketing Manager: Marketing Specialists typically have less experience and responsibility than Marketing Managers, who often oversee teams and strategic planning
- Marketing Specialist vs. Marketing Coordinator: Marketing Specialists have more experience and responsibility than Marketing Coordinators, who often handle administrative tasks and event planning
ASSUMPTION: This role may offer opportunities for career growth and advancement within the marketing department.
📝 Sample Projects
- Developing a marketing campaign for a new product launch
- Creating a series of brochures and presentations highlighting Smardt's product features and benefits
- Updating sales packages and technical documents to reflect product updates and innovations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Smardt?
- What opportunities are there for professional growth and development within the marketing department?
- How does Smardt support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a portfolio of graphic design work that demonstrates your skills and creativity
- Prepare for the interview by researching Smardt's products and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
