Spécialiste Marketing d'Automatisation (par courriel)

📌 Core Information

🔹 Job Title: Spécialiste Marketing d'Automatisation (par courriel)

🔹 Company: Novatize

🔹 Location: Quebec, Canada

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: March 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Configuring and optimizing marketing automation sequences for email and SMS.
• Advising clients on best practices in marketing automation.
• Conducting audits and proposing effective A/B tests to improve campaign performance.
• Ensuring compliance with relevant data protection regulations.

ASSUMPTION: This role assumes a hands-on approach to email marketing automation strategy and execution, largely focusing on technical efficiency and customer engagement.

📋 Key Responsibilities

✅ Configure and optimize complex marketing automation sequences on platforms like Klaviyo.

✅ Collaborate with client teams to guide and execute high-performance campaigns.

✅ Recommend A/B testing strategies to maximize engagement and conversions.

✅ Track campaign KPIs and propose data-driven optimizations.

✅ Ensure campaigns are compliant with data protection laws, especially in Quebec.

✅ Work proactively with client teams to ensure strategy execution and goals are met.

✅ Plan and execute work within budget and deadlines.

ASSUMPTION: The candidate is expected to handle both technical and strategic aspects of marketing automation, with a focus on client collaboration and performance assessment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field.

Experience: Minimum 5 years in digital marketing or marketing automation, with technical configuration experience.

Required Skills:

• Advanced mastery of Klaviyo and automation tools.
• Strong strategy skills in email marketing and content optimization.
• Ability to analyze and improve campaign performance.

Preferred Skills:

• Bilingual in French and English.
• Experience in eCommerce or IT consulting sectors.

ASSUMPTION: The role assumes proficiency in email marketing tools and requires bilingualism for effective communication with clients.

💰 Compensation & Benefits

Salary Range: Not specified, but implied to be competitive within the IT consulting industry.

Benefits:

• Flexible working arrangements including hybrid work options.
• Comprehensive insurance packages including travel and group insurance.
• Employee wellness perks and professional anniversary bonuses.

Working Hours: 40 hours per week with flexible scheduling options.

ASSUMPTION: Compensation and benefits are expected to align with industry standards for IT consulting roles in Quebec, focusing on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, specializing in eCommerce solutions.

Company Size: 51-200 employees, providing a collaborative yet dynamic work environment.

Founded: 2014

Company Description:

• Specializes in unified commerce and composable technologies.
• Focuses on strategy, technology, and marketing synergy.
• Provides expertise in achieving business objectives through eCommerce strategies.

Company Specialties:

• E-Commerce
• Web marketing
• Magento, Shopify platforms

Company Website: https://novatize.com

ASSUMPTION: Novatize emphasizes a technology-driven culture with a focus on impactful eCommerce solutions.

📊 Role Analysis

Career Level: Mid to Senior level, with strategic responsibilities.

Reporting Structure: Likely reporting to the Head of Marketing or a senior executive in marketing automation.

Work Arrangement: Hybrid work environment supporting flexible schedules.

Growth Opportunities:

• Potential to advance in strategic consulting within the eCommerce sector.
• Opportunities to lead larger-scale projects.
• Exposure to diverse client industries with growth potential.

ASSUMPTION: The role provides substantial growth potential for individuals proficient in marketing automation and IT consulting.

🌍 Location & Work Environment

Office Type: Open-office layout designed for collaboration.

Office Location(s): 330 rue Saint-Vallier Est, Office 303, Quebec, QC.

Geographic Context:

• Located in a vibrant business district in Quebec City.
• Accessible by public transport with amenities nearby.
• Cultural and recreational activities available in the vicinity.

Work Schedule: Standard hours with potential for flexible scheduling.

ASSUMPTION: The office environment supports both personal and professional development in a lively urban setting.

💼 Interview & Application Insights

Typical Process:

• Initial application screening by HR.
• Technical interview to assess skills in marketing automation.
• Final interview with senior management to discuss strategic vision.

Key Assessment Areas:

• Technical prowess in marketing platforms.
• Strategic thinking and problem-solving capabilities.
• Ability to work collaboratively with client teams.

Application Tips:

• Highlight relevant technical skills and certifications.
• Demonstrate past success in marketing campaigns.
• Showcase ability to work fluently in French and English.

ATS Keywords: Klaviyo, Email Marketing, Marketing Automation, Strategic Consulting, Compliance

ASSUMPTION: The recruitment process is structured to find strategically-minded individuals with strong technical backgrounds in marketing automation.

🛠️ Tools & Technologies

• Klaviyo
• Marketing automation platforms
• CRM and data analysis tools

ASSUMPTION: Familiarity with a range of marketing automation tools is crucial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in problem-solving
• Commitment to client success
• Collaboration and teamwork

Work Style:

• Flexible and adaptive work approach
• Focus on proactive problem-solving
• Engagement with cutting-edge technology and strategies

Self-Assessment Questions:

• Am I comfortable working in a dynamic startup environment?
• Do I have the technical skills to implement complex marketing strategies?
• Can I collaborate effectively across diverse teams?

ASSUMPTION: A candidate well-suited for this role would thrive in an innovative and fast-paced environment that encourages collaboration and strategic insight.

⚠️ Potential Challenges

• Managing multi-faceted client relationships.
• Keeping up with rapid advancements in marketing technology.
• Ensuring compliance with stringent data protection laws.
• Balancing strategic oversight with hands-on technical work.

ASSUMPTION: Candidates should be prepared to adapt quickly and effectively manage client projects in a challenging environment.

📈 Similar Roles Comparison

• Similar to Marketing Automation Manager roles with a focus on hands-on execution.
• Might overlap with Digital Strategy Consultant roles in terms of strategic input.
• Comparable to Email and SMS Campaign Specialist positions with added strategic responsibilities.

ASSUMPTION: This role blends elements of technical execution and strategic direction often found in high-level marketing positions.

📝 Sample Projects

• Designing automation workflows for a retail client's email campaigns.
• Conducting an audit and refining a client's existing marketing funnel.
• Implementing A/B testing strategies to enhance customer engagement.

ASSUMPTION: Opportunities for engaging in diverse marketing projects aimed at optimizing client eCommerce practices are available.

❓ Key Questions to Ask During Interview

• What are the most significant challenges for this role in the current market?
• How does Novatize ensure alignment between marketing strategy and technical execution?
• Can you outline the team's approach to maintaining compliance with data regulations?
• What professional development opportunities does Novatize offer?
• How does the company support work-life balance, given the hybrid work model?

ASSUMPTION: Insightful questions should reflect a deep interest in aligning personal goals with company objectives and understanding operational dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's website
• Include a resume and cover letter highlighting relevant experience in marketing automation.
• Prepare to discuss case studies or past projects during the interview.
• Provide references who can speak to your technical skills and collaborative spirit.
• Be ready for a potential skills assessment test and follow-up interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.