📌 Core Information
🔹 Job Title: Spécialiste Marketing Digital et Web
🔹 Company: Sika AG
🔹 Location: Bouskoura, Casablanca-Settat, Morocco
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the development and implementation of digital marketing actions aligned with the overall strategy.
- Managing the company website and optimizing SEO.
- Creating engaging digital content and launching online advertising campaigns.
- Growing and managing social media presence (community management).
- Implementing email marketing and automation campaigns.
- Analyzing KPIs, reporting results, and participating in new digital projects.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Contribute to the development and implementation of digital marketing actions aligned with the overall strategy.
✅ Manage the company website and optimize SEO.
✅ Create engaging digital content and launch online advertising campaigns (SEA, social media, etc.).
✅ Grow and manage social media presence (community management).
✅ Implement email marketing and automation campaigns.
✅ Analyze KPIs, report results, and participate in new digital projects.
ASSUMPTION: Successful candidates will have a proven track record in digital marketing, strong analytical skills, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Bac+4/5 in business, marketing, or a related field.
Experience: 2 to 3 years of experience in digital marketing, communication, or project management.
Required Skills:
- Operational digital marketing skills.
- Performance analysis and reporting.
- Proficiency in digital marketing tools (CMS, emailing, SEO/SEA, social media platforms).
Preferred Skills:
- Bilingual communication (French and English).
- Strong organizational skills and ability to work in a team.
- Creativity, initiative, and analytical mindset.
ASSUMPTION: Candidates with additional language skills and experience with specific digital marketing tools may be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between 150,000 MAD and 250,000 MAD per year, based on industry standards for a marketing specialist role in Morocco with 2-5 years of experience.
Benefits:
- Competitive benefits package.
- Opportunities for professional development and growth.
- Dynamic and innovative work environment.
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sika AG operates in the chemical manufacturing industry, specializing in products for the building sector and industrial manufacturing. The company is a global leader in its field and has a strong focus on sustainability and innovation.
Company Size: Sika AG is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the organization.
Founded: Sika AG was founded in 1910 and has since grown into a multinational company with a presence in over 100 countries.
Company Description:
- Sika AG is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing.
- The company plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility.
- Sika AG is committed to sustainability and innovation, driving the company's success and growth.
Company Specialties:
- Concrete admixtures, specialty mortars, sealants, and adhesives.
- Damping and reinforcing materials, structural strengthening systems, industrial flooring, roofing systems, and waterproofing systems for buildings.
- Grouts, refurbishment, and flooring and coating solutions.
Company Website: https://www.sika.com/
ASSUMPTION: Sika AG's commitment to sustainability and innovation creates an exciting work environment for employees, offering opportunities to contribute to cutting-edge projects and initiatives.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2 to 5 years of experience in digital marketing, seeking to grow their career in a dynamic and innovative environment.
Reporting Structure: The Spécialiste Marketing Digital et Web will report directly to the Marketing Manager and work closely with other departments, such as Sales and Product Management.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Professional development through training and workshops.
- Career progression within the marketing department or other departments within the company.
- International opportunities, as Sika AG has a global presence.
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the company, contributing to its ongoing success and expansion.
🌍 Location & Work Environment
Office Type: The office is located in Bouskoura, a suburb of Casablanca, Morocco, offering a modern and dynamic work environment.
Office Location(s): Sika Maroc SA has multiple locations throughout Morocco, with the main office in Bouskoura.
Geographic Context:
- Casablanca is the largest city in Morocco and its main economic hub, offering numerous opportunities for professional growth and development.
- The city is known for its vibrant culture, rich history, and diverse population.
- Casablanca is home to many international companies and organizations, providing a dynamic business environment.
Work Schedule: The work schedule is typically Monday to Friday, from 8:30 AM to 5:30 PM, with a one-hour lunch break. Flexible working arrangements may be available, depending on the company's policies and the employee's needs.
ASSUMPTION: The location and work environment offer a unique blend of cultural richness, professional opportunities, and a dynamic business ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the Marketing Manager and/or other relevant stakeholders.
- Final interview with the General Manager or another senior leader.
Key Assessment Areas:
- Digital marketing skills and knowledge.
- Problem-solving and analytical skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with Sika AG's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your understanding of digital marketing trends and best practices in your application materials.
- Showcase your creativity and initiative by providing examples of successful digital marketing campaigns you have led or contributed to.
ATS Keywords: Digital Marketing, SEO, Content Creation, Social Media Management, Email Marketing, KPI Analysis, Project Management, Creativity, Communication, Teamwork, Initiative, Organization, Reporting, Digital Tools Proficiency, Bilingual Communication
ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and alignment with Sika AG's values and mission.
🛠️ Tools & Technologies
- Content Management Systems (CMS).
- Email marketing platforms (e.g., Mailchimp, Constant Contact).
- SEO and SEA tools (e.g., Google Analytics, Google Ads, SEMrush).
- Social media management platforms (e.g., Hootsuite, Buffer).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Proficiency in relevant digital marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus.
- Innovation and entrepreneurship.
- Sustainability and responsibility.
- Integrity and respect.
- Performance-driven and result-oriented.
Work Style:
- Dynamic and fast-paced environment.
- Collaborative and team-oriented culture.
- Opportunities for professional development and growth.
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional results?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation and sustainability?
- Do you possess strong communication and interpersonal skills, with the ability to work effectively in a team?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Sika AG's values and a work style that complements the company's culture and environment.
⚠️ Potential Challenges
- Keeping up with the latest digital marketing trends and best practices.
- Managing multiple projects and priorities effectively.
- Working in a dynamic and fast-paced environment, with a focus on innovation and sustainability.
- Adapting to changes in the company's digital marketing strategy and priorities.
ASSUMPTION: Successful candidates will be able to overcome these challenges and contribute to the company's ongoing success and growth.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Marketing Coordinator position, with a focus on digital marketing strategies and tactics.
- However, this role may have more responsibility for managing the company website and optimizing SEO, as well as growing and managing social media presence.
- Career progression may include opportunities to specialize in specific areas of digital marketing or move into a management role within the marketing department or another department within the company.
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth and development within the company.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new product launch.
- Managing and optimizing the company's website to improve SEO and user experience.
- Creating and executing a social media marketing campaign to increase brand awareness and engagement.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy and organization?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of working in the marketing department, and how can I best prepare for them?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of successful digital marketing campaigns you have led or contributed to, demonstrating your creativity and initiative.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
