Spécialiste Marketing Digital (F/H/D)

📌 Core Information

🔹 Job Title: Spécialiste Marketing Digital (F/H/D)

🔹 Company: Avantor

🔹 Location: Rosny-sous-Bois, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective digital marketing strategies
• Managing digital advertising campaigns using DSPs
• Analyzing campaign performance and optimizing KPIs
• Collaborating with cross-functional teams to ensure campaign consistency
• Ensuring compliance with data regulations

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on SEM and display advertising. Experience with Google Ads and Analytics is highly desirable.

📋 Key Responsibilities

✅ Developing and executing digital marketing strategies aligned with overall marketing goals

✅ Managing digital advertising campaigns via DSPs, Google Marketing Platform, and ad exchanges

✅ Segmenting audiences and analyzing behaviors for targeted campaigns

✅ Measuring and quantifying campaign performance for continuous improvement

✅ Collaborating with creative, content, and web analytics teams for campaign consistency

✅ Implementing A/B testing for optimization of ads, landing pages, and other campaign elements

✅ Staying informed about industry trends and emerging technologies

✅ Providing regular reports and presentations to stakeholders

✅ Collaborating with external agencies and vendors for campaign execution

ASSUMPTION: Successful candidates will have a proven track record in digital marketing, with a data-driven approach and a strong focus on results.

🎯 Required Qualifications

Education: Bac +3 degree in marketing, communication, or a related field

Experience: Minimum 5 years of operational experience in search engine marketing (SEM) and/or display marketing

Required Skills:

• Proven expertise in digital marketing, with a focus on SEM and display advertising
• Experience with Google Ads, Google Analytics, or equivalent platforms
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in French and English

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of HTML, CSS, and JavaScript
• Familiarity with A/B testing tools

ASSUMPTION: Candidates with additional language skills, particularly Spanish or German, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (based on industry standards for a marketing specialist role in the Île-de-France region)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)

ASSUMPTION: Salary range is estimated based on industry standards for a marketing specialist role in the Île-de-France region, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on biomaterials and advanced materials.

Company Size: Avantor has 1,001-5,000 employees worldwide, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: NuSil Technology, LLC merged with Avantor in 2016 to create the global leader in ultra-high-purity materials for the biomaterials and advanced technology markets.

Company Description:

• Avantor is committed to helping customers achieve their goals by providing high-quality, consistent, and reliable products and services.
• The company operates globally, with locations in the United States, Europe, and Asia.
• Avantor's mission is to advance science for a better world by enabling customers to achieve their goals through innovative, high-quality products and services.

Company Specialties:

• Silicone and advanced materials
• Biomaterials
• Lubricious silicones

Company Website: https://www.avantorinc.com/

ASSUMPTION: As a global company, Avantor offers opportunities for international collaboration and career growth.

📊 Role Analysis

Career Level: This role is a mid-level marketing specialist position, with opportunities for growth into management or senior specialist roles.

Reporting Structure: The marketing specialist will report directly to the marketing manager and collaborate with cross-functional teams, including creative, content, and web analytics.

Work Arrangement: This role is on-site, with the possibility of remote work flexibility.

Growth Opportunities:

• Advancement to a senior marketing specialist or marketing manager role
• Expansion into other marketing channels or specializations
• International assignments or relocation opportunities

ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the marketing field, with a focus on digital marketing and data analysis.

🌍 Location & Work Environment

Office Type: Avantor's Rosny-sous-Bois office is a modern and recent facility, designed to foster collaboration and innovation.

Office Location(s): 1050 Cindy Lane, Carpinteria, CA 93013, US; Parc d’Activites de Sophia Antipolis, Le Natura Bt2, 1198, avenue Maurice Donat, MOUGINS, 06250, FR; 7 Temasek Boulevard, #44-01, Suntec Tower 1, Singapore, 038987, SG; 2343 Pegasus Drive, Bakersfield, CA 93308, US; 6125 W. Campus Circle Dr., Irving, TX 75063, US

Geographic Context:

• Rosny-sous-Bois is a suburb of Paris, offering a mix of urban and suburban living
• The office is located near public transportation, making it easily accessible
• The region offers a variety of cultural, recreational, and dining options

Work Schedule: Full-time, Monday to Friday, with flexibility for remote work

ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be able to adapt to the needs of the business.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Digital marketing expertise and experience
• Data analysis and problem-solving skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare examples of campaign analysis and optimization to demonstrate your data-driven approach
• Research Avantor's company culture and values to show your fit for the organization

ATS Keywords: Digital Marketing, SEM, Display Advertising, Google Ads, Google Analytics, Campaign Management, Data Analysis, A/B Testing, Marketing Strategy

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's availability.

🛠️ Tools & Technologies

• Google Marketing Platform
• Google Ads
• Google Analytics
• Demand-side platforms (DSPs)
• Ad exchanges
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Successful candidates will have experience with relevant digital marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Collaboration
• Integrity
• Sustainability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Avantor's values and work style, with a focus on collaboration, innovation, and customer focus.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the rapidly evolving digital marketing landscape
• Ensuring compliance with data regulations and privacy standards
• Collaborating effectively with cross-functional teams in a global organization

ASSUMPTION: Successful candidates will have strong project management, communication, and collaboration skills to overcome these challenges.

📈 Similar Roles Comparison

• This role focuses more on digital marketing strategy and execution than traditional marketing roles, which may involve more event planning and offline marketing efforts
• Compared to other digital marketing roles, this position has a stronger focus on data analysis and campaign optimization
• Career progression in this role may lead to senior marketing specialist or marketing manager positions, with opportunities for international relocation or expansion into other marketing channels

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign for a new product launch
• Analyzing campaign performance data to optimize KPIs and improve ROI
• Collaborating with creative and content teams to develop engaging and effective ad creative

ASSUMPTION: Successful candidates will have experience with relevant digital marketing projects and be able to provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall marketing strategy and goals for the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does it manifest in the marketing department?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of campaign analysis and optimization to demonstrate your data-driven approach
• Research Avantor's company culture and values to show your fit for the organization
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.