Spécialiste Marketing en ligne et Médias sociaux

📌 Core Information

🔹 Job Title: Spécialiste Marketing en ligne et Médias sociaux

🔹 Company: Post | PostFinance | PostAuto

🔹 Location: Bern, Zurich et télétravail, CH

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote options

🚀 Job Overview

Key aspects of this role include:

• Planning and executing online and social media campaigns
• Managing community dialogues on social media
• Deriving valuable insights for content and strategy
• Collaborating with cross-functional teams

ASSUMPTION: This role requires a balance of creative and analytical skills, as well as strong communication abilities.

📋 Key Responsibilities

✅ Plan and execute online and social media campaigns considering target group, content, effectiveness, and budget

✅ Manage community dialogues on social media and derive valuable insights for content and strategy

✅ Collaborate with internal stakeholders to ensure concordance between contents, formats, and media

✅ Participate in project teams to develop digital strategies and campaigns

ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong collaboration and communication skills.

🎯 Required Qualifications

Education: Higher education degree in marketing, online communication, or social media

Experience: Several years of experience in corporate communication or marketing

Required Skills:

• Campaign planning and execution
• Content creation and adaptation
• Performance marketing and data optimization
• Project management and team collaboration
• Analytical skills and copywriting
• Fluency in German and a second national language, with good English skills

Preferred Skills:

• Experience with SEA, campaign tracking, and pixel tracking
• Knowledge of key performance indicators (KPIs)

ASSUMPTION: Strong language skills are crucial for this role, as it involves creating targeted content and engaging with diverse communities.

💰 Compensation & Benefits

Salary Range: CHF 80,000 - 120,000 per year (estimated based on industry standards for this role and experience level)

Benefits:

• Competitive benefits package
• Opportunities for professional development
• Dynamic and innovative work environment

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 1849 (as a postal service, financial services division established later)

Company Description:

• PostFinance Ltd is one of Switzerland’s leading retail financial institutions
• Diversified, innovation-driven financial service provider
• Focuses on driving the digitization of the Swiss financial sector forward

Company Specialties:

• Retail banking
• Payment services
• Financial technology (Fintech)

Company Website: http://www.postfinance.ch

ASSUMPTION: PostFinance operates in a competitive and rapidly evolving financial services industry, requiring employees to stay current with market trends and technological advancements.

📊 Role Analysis

Career Level: Mid-level to senior marketing specialist

Reporting Structure: Reports to the Co-responsable Création (Creative Director)

Work Arrangement: On-site with remote work options, requiring occasional travel between Bern and Zurich

Growth Opportunities:

• Progression to a senior marketing role or management position
• Expansion of responsibilities based on project success and company growth
• Professional development through training and workshops

ASSUMPTION: This role offers opportunities for career growth within the marketing department and potentially across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces in Bern and Zurich

Office Location(s): Mingerstrasse 20, Bern, 3030, CH (Bern headquarters) and Zurich office

Geographic Context:

• Bern: Capital city of Switzerland, offering a high quality of life and rich cultural scene
• Zurich: Major financial hub with a vibrant international community
• Télétravail: Remote work options allow for flexibility and work-life balance

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: The combination of on-site and remote work options provides a good balance between collaboration and flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the department head or other senior stakeholders

Key Assessment Areas:

• Campaign planning and execution skills
• Creativity and adaptability in content creation
• Analytical skills and data-driven decision-making
• Communication and collaboration abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company's mission and values in your application materials
• Prepare examples of your past campaigns and their outcomes to discuss during the interview

ATS Keywords: Online Marketing, Social Media, Campaign Planning, Content Creation, Performance Marketing, Data Optimization, Project Management, Team Collaboration, Audience Engagement, Analytical Skills, Copywriting, German Language, Second National Language, English Language

ASSUMPTION: Applicants should emphasize their relevant skills and experiences in their application materials and be prepared to discuss their approach to campaign planning, execution, and analysis during the interview process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Campaign tracking and analytics tools (e.g., Google Analytics, Facebook Insights)
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective campaign management and collaboration with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation and progress
• Collaboration and agility
• Customer focus and fresh solutions

Work Style:

• Dynamic and pioneering spirit
• Equal treatment regardless of hierarchy
• Agile and innovative work environment

Self-Assessment Questions:

• How do you approach creating targeted content for diverse audiences?
• Can you describe a time when you successfully managed a community dialogue on social media?
• How do you stay current with market trends and technological advancements in digital marketing?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in an agile and innovative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to changes in market trends and company priorities
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing on-site and remote work responsibilities

ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and maintaining a healthy work-life balance.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on both campaign execution and community management
• Industry-specific context: Financial services industry requires a strong understanding of regulatory compliance and data privacy
• Career path comparison: This role offers opportunities for progression to senior marketing roles or management positions

ASSUMPTION: Applicants should research similar roles in the financial services industry to better understand the unique aspects of this position and its potential career growth opportunities.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new financial product
• Managing community dialogues on social media to address customer concerns and gather feedback for product improvement
• Collaborating with cross-functional teams to create engaging content for various digital channels, ensuring brand consistency and compliance with regulatory guidelines

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to managing multiple stakeholders and deadlines.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its marketing team members?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role address them?
• How does the company foster a culture of innovation and collaboration within its marketing teams?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past campaigns and their outcomes to discuss during the interview
• Research the company's mission, values, and recent projects to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.