📌 Core Information
🔹 Job Title: Spécialiste marketing / Marketing Specialist
🔹 Company: Eaton Corporation
🔹 Location: Brossard, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (within 80km of Brossard)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for CYME product line
- Collaborating with cross-functional teams to support growth and profitability
- Engaging directly with customers, sales teams, and distributors
- Managing customer events and trade shows
- Creating and delivering customer-facing content
ASSUMPTION: This role requires a strong background in marketing, sales, or technical support for engineering software products, as well as experience in event planning, project management, or technical marketing communications.
📋 Key Responsibilities
✅ Develop and execute market segmentation strategy to effectively target, promote, and grow training business both directly and through channel partners
✅ Manage the organization and realization of customer events, such as Users Group Meetings, industry tradeshows, and other similar customer-facing activities
✅ Work with Product Managers and MarCom team to support the promotion of offerings, including product launches
✅ Identify and solve inhibitors to product line’s growth strategy in the areas of customer experience, content delivery, and/or channels to the market
✅ Drive sales enablement content development approach informed by competitors, market size, and Eaton’s right to win
✅ Be a voice of the customer to ensure a differentiated and valued customer experience
ASSUMPTION: This role requires strong communication, project management, and analytical skills, as well as the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in electrical engineering or related field from an accredited institution, or a BA/BS with emphasis on marketing and/or communications with demonstrated experience in a highly technical environment and project management certification (PMP)
Experience: Minimum three (3) years of sales, marketing, or technical support experience with engineering software products
Required Skills:
- Fluency in both English and French
- Intermediate to advanced skills with Microsoft Office (Word, Excel, Powerpoint)
- Proven ability to work effectively in a cross-functional team environment
- Strong communication, project management, and analytical skills
Preferred Skills:
- Experience in market analysis, product launches, and budget management
- Experience in providing sales/field support and customer/industry presentations
- Excellent written, verbal, and presentation communication skills
- Knowledge of Chicago Manual of Style or similar
- Proficient in content creation, course development, and event organization
- Ability to take initiative with minimal guidance and work both as an individual and as part of a team
ASSUMPTION: Preferred qualifications are not required for the role but would be beneficial for success in this position.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 CAD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Hybrid Work Opportunities
- Social Benefits from Day One
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1911 (over 110 years ago)
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere
- The company operates in over 175 countries and has approximately 100,000 employees worldwide
- Eaton is guided by its commitment to do business right, to operate sustainably, and to help its customers manage power today and well into the future
Company Specialties:
- Power management solutions
- Electrical components and systems
- Hydraulics and filtration products
- Renewable energy and eMobility solutions
Company Website: http://www.eaton.com
ASSUMPTION: Eaton is a large, global company with a diverse range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the CYME Product Line Manager
Work Arrangement: Hybrid (on-site within 80km of Brossard, with remote work options)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and collaborate with various teams
- possibility to gain experience in a global company with a wide range of products and services
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of the business, collaboration with diverse teams, and potential career progression within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work options)
Office Location(s): Brossard, Quebec, Canada
Geographic Context:
- Brossard is a city in the Greater Montreal Area, located approximately 15km southeast of Montreal's downtown
- The city has a population of around 100,000 people and offers a mix of urban and suburban living
- Brossard is home to several major corporations and has a diverse economy, with strengths in the manufacturing, logistics, and technology sectors
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: Brossard offers a convenient location for commuters, with easy access to Montreal and other nearby cities, as well as a range of housing options and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills (both written and verbal)
- Problem-solving abilities
- Project management and organizational skills
- Understanding of marketing principles and strategies
- Fluency in both English and French
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Eaton's products, services, and company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing, Product Management, Customer Experience, Event Planning, Project Management, Technical Marketing, Bilingual, Engineering Software Products, Sales Enablement, Content Development, Market Analysis
ASSUMPTION: Eaton's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on problem-solving abilities, communication, and teamwork.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Powerpoint)
- Project management tools (e.g., Microsoft Project, Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with project management, CRM, marketing automation, and event planning tools.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Efficiency
- Sustainability
- Integrity
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to safety, quality, and sustainability
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Eaton's core values, particularly in terms of safety, quality, and sustainability?
- Are you comfortable working in a collaborative, team-oriented environment and driving results?
- Do you have strong communication and interpersonal skills, with the ability to adapt to change and work effectively in a diverse team?
ASSUMPTION: Eaton values a strong cultural fit, with an emphasis on safety, quality, sustainability, collaboration, and adaptability.
⚠️ Potential Challenges
- Working in a large, global organization with diverse teams and stakeholders
- Managing multiple projects and priorities simultaneously
- Adapting to change and evolving business needs
- Balancing on-site and remote work responsibilities in a hybrid work environment
- Meeting tight deadlines and performance expectations
ASSUMPTION: These challenges are common in large organizations and can be managed effectively with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Specialist (Eaton) vs. Marketing Coordinator (Small/Mid-sized company):
- Eaton's role offers more strategic and leadership opportunities, while the smaller company role may provide more hands-on, tactical experience
- Eaton's role requires stronger project management and stakeholder communication skills, while the smaller company role may have less complex project management requirements
- Marketing Specialist (Eaton) vs. Marketing Manager (Mid-sized/Enterprise company):
- Eaton's role focuses on tactical execution and project management, while the Marketing Manager role involves more strategic planning and team leadership
- Eaton's role may have less direct reports and more collaboration with cross-functional teams, while the Marketing Manager role typically has direct reports and manages a marketing team
ASSUMPTION: Each role offers unique opportunities and challenges, depending on the size and structure of the organization.
📝 Sample Projects
- Planning and executing a successful user group meeting or industry tradeshow
- Developing and implementing a market segmentation strategy to drive training business growth
- Creating and delivering customer-facing content, such as product training materials or sales enablement tools
- Identifying and addressing inhibitors to product line growth strategy in the areas of customer experience, content delivery, and/or channels to the market
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CYME marketing department?
- How does this role collaborate with other departments, such as sales, product management, and customer success?
- What are the most pressing challenges facing the CYME product line, and how can this role contribute to addressing them?
- How does Eaton support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These questions help assess the role's fit with your skills, experiences, and career goals, as well as Eaton's company culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Eaton careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Eaton's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
