Spécialiste national du marketing numérique

📌 Core Information

🔹 Job Title: Spécialiste national du marketing numérique

🔹 Company: Sonepar

🔹 Location: Brampton, Ontario, Canada

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-21

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving digital and data initiatives across operational companies and promoting best practices
• Analyzing customer data and providing actionable insights to improve marketing strategies
• Collaborating with cross-functional teams to execute national projects
• Conducting market research and staying updated on industry trends

ASSUMPTION: This role requires a strong background in digital marketing, data analysis, and project management. It also demands excellent communication skills to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Drive digital and data initiatives across operational companies and promote best practices

✅ Analyze customer data and provide actionable insights to improve marketing strategies

✅ Collaborate with cross-functional teams to execute national projects

✅ Conduct market research and stay updated on industry trends

✅ Develop and optimize content for the company's website

✅ Manage and optimize PPC campaigns on various advertising networks

✅ Conduct A/B testing and optimize email marketing campaigns

✅ Ensure data privacy and manage customer data effectively

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution. It requires a proactive approach to identify trends and opportunities in the market.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 3+ years of experience in a similar role, preferably in a B2B industry

Required Skills:

• Proficient in Google Analytics, SEO/SEM, and data analysis tools
• Strong proficiency in HTML and CSS
• Fluency in English; bilingualism in French is an asset
• Excellent communication and presentation skills
• Proven ability to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with Power BI, SQL, and Adobe Creative Suite
• Familiarity with CRM tools and marketing automation platforms
• Knowledge of the electrical industry

ASSUMPTION: Candidates should have a solid foundation in digital marketing and data analysis, with a proven track record of driving results in a B2B environment.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - CAD 90,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Flexible Benefits Program
• Employee Assistance Program
• Tuition Reimbursement
• Employee Discounts
• Career Development

Working Hours: Full-time (40 hours/week) with approximately 5% travel required

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale distribution of electrical equipment, solutions, and services

Company Size: 10,001+ employees (global); 7,584 employees in the US

Founded: 1969 (global); 1998 in the US

Company Description:

• Sonepar is an independent, family-owned company and the world leader in B-to-B distribution of electrical equipment, solutions, and services.
• In the US, Sonepar serves the market through a network of companies with over 570 locations nationwide and 12,800 associates.
• The company is committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.

Company Specialties:

• Electrical Supply Distributors
• Supply
• Wholesale
• Distribution
• Tools and Fasteners
• Safety
• Industrial Supplies
• Electrical Supplies
• Lamps and Lighting
• Wire and Cable
• Integrated Supply Management
• and Services and Solutions

Company Website: Sonepar USA

ASSUMPTION: Sonepar's extensive network and global presence offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Intermediate to Senior (depending on experience and qualifications)

Reporting Structure: This role reports directly to the National Marketing Manager and collaborates with cross-functional teams across the organization.

Work Arrangement: Hybrid (approximately 5% travel required)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Possibility to transition into a management role with experience and strong performance

ASSUMPTION: This role offers a clear path for career progression within the marketing department and potentially beyond.

🌍 Location & Work Environment

Office Type: Hybrid (approximately 5% travel required)

Office Location(s): Brampton, Ontario, Canada (primary location); Laval, Quebec, Canada (secondary location)

Geographic Context:

• Brampton is a city in the Greater Toronto Area (GTA) with a diverse population and a mix of urban and suburban neighborhoods.
• The GTA is the fourth-largest metropolitan area in North America, offering ample opportunities for professional growth and development.
• The region is home to a robust tech industry, with numerous startups and established companies.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and potential team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and data analysis skills
• Communication and presentation skills
• Problem-solving and strategic thinking
• Adaptability and cultural fit
• Alignment with Sonepar's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in digital marketing and data analysis tools
• Showcase your ability to manage multiple projects and meet deadlines
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research Sonepar's company culture and values to ensure a strong fit

ATS Keywords: Digital Marketing, Data Analysis, Google Analytics, SEO, SEM, HTML, CSS, CRM, Marketing Automation, Project Management, B2B, Electrical Industry

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Sonepar's mission and values.

🛠️ Tools & Technologies

• Google Analytics, Google Ads, Microsoft Ads, Google Tag Manager
• SEO/SEM tools (e.g., SEMrush, Ahrefs, Moz)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Marketing automation platforms (e.g., Marketo, Pardot)
• HTML, CSS, JavaScript
• Data analysis tools (e.g., Power BI, Tableau, SQL)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise
• Agility
• Collaboration
• Responsibility

Work Style:

• Data-driven decision-making
• Continuous learning and improvement
• Cross-functional collaboration
• Adaptability and flexibility
• Strong work ethic and commitment to excellence

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Sonepar's customer-centric approach?
• Can you provide an example of a time when you had to adapt quickly to a significant change in the market or project scope?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: Sonepar values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively
• Keeping up with the latest trends and best practices in digital marketing and data analysis
• Ensuring data privacy and security in marketing campaigns
• Navigating a large, complex organization with multiple stakeholders
• Adapting to changes in the market or project scope

ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and project management
• In the B2B industry, this role requires a deeper understanding of customer needs and market trends
• Career progression may involve transitioning into a management role or specializing in a specific area of marketing

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and hands-on execution, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Conducting a comprehensive analysis of customer data to identify trends and opportunities for targeted marketing campaigns
• Developing and implementing a PPC campaign to drive traffic and conversions for a new product launch
• Optimizing the company's website for improved user experience and search engine rankings

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity to make a significant impact in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and growth within the marketing department?
• How does Sonepar support work-life balance for its employees?
• What are the company's plans for expanding its digital presence and e-commerce capabilities?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research Sonepar's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.