📌 Core Information
🔹 Job Title: Spécialiste Opérations Marketing Numérique
🔹 Company: Sobeys
🔹 Location: Halifax, Nova Scotia, Canada
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Halifax, Nova Scotia, Canada)
🚀 Job Overview
Key aspects of this role include:
- Managing digital content strategy across web and mobile platforms
- Coordinating weekly content calendar and digital activities
- Collaborating with internal teams and external partners
- Ensuring data accuracy and integrity on marketing platforms
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Manage the weekly content calendar using Workfront and other tools
✅ Coordinate digital activities and ensure timely deployment of content
✅ Collaborate with internal teams and external partners to optimize processes and marketing strategies
✅ Ensure data accuracy and integrity on marketing platforms
✅ Monitor project progress, measure campaign performance, and identify optimization opportunities
✅ Apply best practices in digital marketing to improve operational efficiency and consistency
✅ Stay up-to-date with platform functionalities, technological trends, and best practices in digital marketing
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, e-commerce, or a related field
Experience: 3 to 5 years of experience in digital marketing operations, content management, or campaign coordination
Required Skills:
- Proven experience in managing digital content calendars and workflows
- Strong project coordination and stakeholder management skills
- Familiarity with Adobe Experience Manager (AEM) and other content management systems
- Knowledge of UX best practices, SEO, and accessibility standards (e.g., AODA/WCAG 2.0)
- Experience with analytics tools such as Google Analytics and Google Tag Manager
- Bilingual (French/English) with strong written and verbal communication skills
- Attention to detail and a high degree of responsibility
Preferred Skills:
- Experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
- Familiarity with Agile methodologies and project management tools (e.g., Jira, Asana)
ASSUMPTION: Candidates with experience in retail or grocery industry may have an advantage.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package, including health and dental coverage, life, short- and long-term disability insurance
- Access to virtual health care platform and employee and family assistance program
- Retirement and savings plan
- 10% in-store discount at participating banners and access to other discount programs
- Learning and development resources
- Parental leave top-up
- Paid vacation and days-off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Grocery)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1907 (Over 115 years ago)
Company Description:
- Sobeys is one of the two national grocery retailers in Canada
- Operates under various banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs
- Emphasizes food, innovation, and superior customer service
Company Specialties:
- Grocery / Épicerie
- Retail / Commerce de détail
- Distribution / Distribution
- Corporate / Entreprise
- Pharmacy & Healthcare / Pharmacie
Company Website: http://www.sobeyscareers.com
ASSUMPTION: Sobeys is a well-established company with a strong presence in the Canadian retail market.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Manager, Digital Experience
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential career progression to Manager, Digital Experience or similar roles
- possibility to work on diverse projects and gain exposure to various aspects of digital marketing
- Opportunities to learn and develop skills through learning and development resources
ASSUMPTION: This role offers opportunities for career growth and skill development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 115 King Street, Stellarton, Nova Scotia B0K 1S0, CA
Geographic Context:
- Halifax, Nova Scotia, Canada
- Population: Approximately 403,000 (as of 2021)
- Climate: Humid continental climate with warm, humid summers and cold, snowy winters
Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The office is located in a urban area with access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or other stakeholders
- Background check and reference check (if applicable)
Key Assessment Areas:
- Digital marketing knowledge and experience
- Project management and stakeholder communication skills
- Technical skills with content management systems and analytics tools
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions related to project management, stakeholder communication, and digital marketing
- Research Sobeys' company culture and values to demonstrate your fit
- Be prepared to discuss your experience with content management systems and analytics tools
ATS Keywords: Digital Marketing, Content Management, Project Coordination, Adobe Experience Manager, UX Best Practices, SEO, Google Analytics, Bilingual, Attention to Detail
ASSUMPTION: The interview process may vary depending on the specific role and department.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Workfront
- Google Analytics
- Google Tag Manager
- CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
ASSUMPTION: The specific tools and technologies used may vary depending on the role and department.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of managing digital content calendars and workflows?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you possess strong project coordination and stakeholder communication skills?
- Are you detail-oriented and able to manage multiple projects simultaneously?
ASSUMPTION: Sobeys values candidates who are detail-oriented, collaborative, and results-driven, with a strong focus on customer service.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and managing expectations
- Keeping up-to-date with technological trends and best practices in digital marketing
- Adapting to changes in priorities and workflows
ASSUMPTION: This role may present challenges related to time management, stakeholder communication, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on project coordination and stakeholder communication
- In the retail industry, this role is unique in its focus on digital marketing operations and content management
- Career progression may involve transitioning to management roles or specializing in a specific aspect of digital marketing
ASSUMPTION: This role offers a unique blend of project coordination, stakeholder communication, and digital marketing skills, with opportunities for career growth and specialization.
📝 Sample Projects
- Managing the launch of a new website or mobile app
- Coordinating a marketing campaign across multiple channels and platforms
- Implementing a new content management system or marketing automation tool
ASSUMPTION: The specific projects and initiatives may vary depending on the role and department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sobeys careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions related to project management, stakeholder communication, and digital marketing
- Research Sobeys' company culture and values to demonstrate your fit
- Be prepared to discuss your experience with content management systems and analytics tools
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
