📌 Core Information
🔹 Job Title: Spécialiste SEM
🔹 Company: RhUbique Talents inc.
🔹 Location: Morocco (Remote)
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-05-05
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Morocco)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital marketing campaigns across various platforms
- Budget management and performance analysis
- Campaign adjustments to ensure profitability
- Collaborating with diverse teams and clients
- Working remotely with a Canadian company
ASSUMPTION: This role requires a high level of independence, self-motivation, and strong communication skills to work effectively in a remote setting.
📋 Key Responsibilities
✅ Manage and optimize digital marketing campaigns on Google Ads, Bing, Meta, and Criteo
✅ Analyze campaign performance in real-time and make data-driven decisions
✅ Collaborate with cross-functional teams to ensure campaigns align with business objectives
✅ Create and manage campaign budgets, ensuring optimal return on ad spend (ROAS)
✅ Stay up-to-date with industry trends and best practices, continuously improving campaign strategies
ASSUMPTION: This role may require occasional weekend or evening work to ensure campaign performance during peak shopping hours.
🎯 Required Qualifications
Education: Master's degree in Marketing, E-commerce, or a related field
Experience: At least 5 years of experience in managing and optimizing SEM campaigns
Required Skills:
- Proficient in Google Ads, Bing, Meta, and Criteo
- Strong analytical skills and data-driven mindset
- Excellent communication skills in French and English
- Proven ability to manage multiple projects simultaneously
- Strong organizational skills and attention to detail
Preferred Skills:
- Experience with GA4 360, Google Tag Manager, and Facebook Ads
- Knowledge of HTML and Optimizely
- Familiarity with the fashion and retail industry
ASSUMPTION: Candidates with experience in the retail and fashion industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - CAD 90,000 per year (Based on industry standards for the role and experience level)
Benefits:
- 100% remote work
- Job stability and long-term career growth opportunities
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources and Recruitment Services
Company Size: Small (11-50 employees)
Founded: 2022
Company Description:
- RhUbique Talents is a Quebec-based company that offers turnkey, personalized recruitment services
- The company specializes in providing international talent solutions, allowing clients to quickly access a multitude of quality and available talents without the complexity of creating and operating a foreign subsidiary
- RhUbique Talents works with clients in various industries, including fashion and retail
Company Specialties:
- Recruitment and talent acquisition
- International HR services
- Remote work and telecommuting
- Talent outsourcing and externalization
Company Website: www.rhubique.com
ASSUMPTION: RhUbique Talents is a growing company that values diversity, inclusion, and employee well-being, as evidenced by its remote work policy and focus on providing quality talent solutions to its clients.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: The SEM Specialist will report directly to the client's marketing manager or a designated RhUbique Talents representative
Work Arrangement: 100% remote work, with the possibility of occasional on-site meetings with clients or the RhUbique Talents team
Growth Opportunities:
- Progression to a senior role within the SEM team or taking on additional responsibilities within the marketing department
- Potential opportunities to work with multiple clients and gain exposure to various industries
- Possibility to transition into a full-time, in-house role with a client company
ASSUMPTION: This role offers significant growth potential for the right candidate, as RhUbique Talents continues to expand its client base and service offerings.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Laval, Quebec, Canada (headquarters) and Casablanca, Morocco (international office)
Geographic Context:
- Morocco is located in North Africa, with Casablanca being the largest city and economic hub
- The country has a Mediterranean climate, with mild winters and hot summers
- Morocco is known for its rich cultural heritage, diverse landscapes, and vibrant cities
Work Schedule: Flexible hours, with a focus on delivering results and meeting deadlines
ASSUMPTION: Working remotely in Morocco may present unique challenges, such as time zone differences and potential internet connectivity issues. However, the remote nature of the role also offers flexibility and the opportunity to work from various locations within the country.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the RhUbique Talents recruitment team
- Technical assessment and case study presentation
- Final interview with the client's marketing manager or a designated RhUbique Talents representative
Key Assessment Areas:
- Technical skills and knowledge of SEM platforms
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with RhUbique Talents' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your SEM campaign management experience and achievements
- Demonstrate your understanding of the fashion and retail industries, if applicable
- Prepare for the technical assessment by reviewing your knowledge of SEM platforms and best practices
ATS Keywords: SEM, Google Ads, Bing, Meta, Criteo, marketing, e-commerce, analytics, remote work, Morocco
ASSUMPTION: The interview process may vary depending on the client's specific needs and preferences. However, the focus will remain on assessing the candidate's technical skills, cultural fit, and alignment with the role's requirements.
🛠️ Tools & Technologies
- Google Ads (Search Ads 360)
- Bing Ads
- Meta Ads Manager
- Criteo
- GA4 360
- Google Tag Manager
- Facebook Ads and Analytics
- Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn Ads
- Optimizely (an atout)
ASSUMPTION: The specific tools and technologies used may vary depending on the client's advertising platforms and preferences. However, the core responsibilities and required skills will remain consistent across different clients.
👔 Cultural Fit Considerations
Company Values:
- Expertise and quality
- Adaptability and innovation
- Collaboration and teamwork
- Integrity and respect
- Customer focus and satisfaction
Work Style:
- Results-driven and performance-oriented
- Flexible and adaptable to changing client needs
- Strong communication and interpersonal skills
- Ability to work independently and in a remote setting
- Proactive and solution-oriented mindset
Self-Assessment Questions:
- Do you have a proven track record of managing and optimizing SEM campaigns for retail or fashion clients?
- Are you comfortable working remotely and managing your time effectively in a flexible work environment?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
- Are you a proactive communicator, able to collaborate effectively with diverse teams and clients?
ASSUMPTION: Candidates who align with RhUbique Talents' core values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Working remotely with clients in different time zones, potentially impacting communication and collaboration
- Keeping up-to-date with industry trends and best practices, as well as platform updates and changes
- Dealing with tight deadlines and high-pressure situations, requiring strong stress management skills
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive, solution-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM Specialist or Marketing Manager position within a retail or fashion company
- However, this role offers the unique opportunity to work remotely with a Canadian company, gaining international experience and exposure
- Compared to in-house roles, this position provides more flexibility and the potential for career growth within the RhUbique Talents organization
ASSUMPTION: This role offers a unique blend of international experience, remote work flexibility, and the potential for career growth within a growing company.
📝 Sample Projects
- Managing a large-scale Google Ads campaign for a major fashion retailer, resulting in a 30% increase in online sales
- Optimizing a Bing Ads campaign for a retail client, improving ROAS by 25% through strategic keyword adjustments and budget reallocation
- Collaborating with a cross-functional team to launch a successful Meta Ads campaign for a new product line, exceeding sales targets by 15%
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage and optimize campaigns across various platforms, driving measurable results and exceeding client expectations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the client company?
- What are the most challenging aspects of working remotely with this client, and how can I best prepare for them?
- What opportunities are there for professional growth and development within this role and the RhUbique Talents organization?
- How does RhUbique Talents support work-life balance for its remote employees?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment by reviewing your knowledge of SEM platforms and best practices
- Research the fashion and retail industries, as well as RhUbique Talents' client base, to demonstrate your understanding of the role's context
- Follow up with the RhUbique Talents recruitment team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
