📌 Core Information
🔹 Job Title: Spezialist:in Multimedia / Social Media
🔹 Company: SBB CFF FFS
🔹 Location: Bern 65, CH
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Multimedia Production, Social Media
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Creating and managing multimedia content for internal and external communication
- Focusing on social media engagement and storytelling
- Producing videos, livestreams, and analyzing performance metrics
- Collaborating with the SBB Newsroom to create content for all language regions
- Working regularly in Bern and Lausanne
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively engage diverse audiences across multiple platforms.
📋 Key Responsibilities
✅ Create and manage multimedia content for internal and external communication
✅ Focus on social media engagement and storytelling
✅ Produce videos, livestreams, and analyze performance metrics to enhance content effectiveness
✅ Collaborate with the SBB Newsroom to create content for all language regions, considering cultural differences
✅ Work regularly in Bern and Lausanne, with occasional travel
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Multimedia Production, Cast / Audiovisual Media, or a related field
Experience: 2-5 years of experience in a creative role, preferably on the agency or corporate side
Required Skills:
- Bilingual in German and French, or native French speaker with excellent German skills
- Proficient in Adobe Premiere Pro, Photoshop, Lightroom, and Illustrator – After Effects is a plus
- Strong storytelling skills and understanding of trends on social media platforms
- Excellent communication and collaboration skills
- Structured, quality-oriented work approach
Preferred Skills:
- Knowledge of Italian and English
- Experience with analytics tools
- Familiarity with live streaming production
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and technical skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CHF 70,000 - 90,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours
- Company pension plan
- Discounted travel on public transport
- Employee discounts on various products and services
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work from home some days
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Railroad Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1902
Company Description:
- SBB CFF FFS is the national railway company of Switzerland, responsible for passenger and freight transport
- The company plays a crucial role in connecting people and goods across the country
- SBB offers a wide range of services, including train tickets, event tickets, and RailAway combi-tickets
Company Specialties:
- Railway operations and infrastructure
- Passenger and freight transport
- Maintenance and repair services
Company Website: sbb.ch
ASSUMPTION: Working for SBB offers candidates the opportunity to contribute to a vital public service and engage with a diverse range of stakeholders.
📊 Role Analysis
Career Level: Mid-level specialist role with opportunities for growth and development
Reporting Structure: The role reports to the SBB Newsroom manager and collaborates with various teams across the organization
Work Arrangement: Hybrid, with 2 office days per week in Bern or Lausanne
Growth Opportunities:
- Expanding skills in multimedia production and social media management
- Gaining experience working in a large, complex organization
- Potential opportunities for career progression within the SBB Newsroom or related departments
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, allowing candidates to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Bern and Lausanne
Office Location(s): Hilfikerstrasse 1, Bern 65, CH
Geographic Context:
- Bern is the capital city of Switzerland and the administrative center of the canton of Bern
- Lausanne is a French-speaking city located on the shores of Lake Geneva
- Both locations offer a high quality of life, with easy access to cultural attractions, outdoor activities, and public transportation
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work from home some days
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and independent work, fostering both creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess language skills and cultural fit
- On-site interview with the hiring manager and team members
- Final interview with the SBB Newsroom manager
Key Assessment Areas:
- Language skills (German and French)
- Cultural awareness and sensitivity
- Creative problem-solving and storytelling abilities
- Technical proficiency in multimedia production software
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio showcasing your multimedia production and social media management work
- Prepare examples demonstrating your ability to create engaging content for diverse audiences
- Research SBB's mission and values to demonstrate your alignment with the organization
ATS Keywords: Multimedia Production, Social Media, Storytelling, Video Editing, Livestream Production, Analytics, Adobe Premiere Pro, Photoshop, Lightroom, Illustrator, After Effects, Team Collaboration, Creativity, Problem Solving, Bilingual Communication, Cultural Awareness
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator, After Effects)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Sprout Social)
- Live streaming software (e.g., OBS Studio, Wirecast)
ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Reliability
- Innovation
- Collaboration
- Sustainability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and quality-focused
Self-Assessment Questions:
- How do you approach creating engaging content for diverse audiences?
- Can you provide an example of a successful social media campaign you've managed?
- How do you stay up-to-date with trends and best practices in multimedia production and social media management?
ASSUMPTION: Candidates who demonstrate a strong alignment with SBB's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique cultural and linguistic requirements of each language region
- Balancing creative and strategic priorities
- Working effectively in a hybrid environment, collaborating with team members both on-site and remotely
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Multimedia Producer, but with a stronger focus on storytelling and cross-cultural communication
- Unlike many corporate roles, this position requires a high degree of creativity and adaptability to engage diverse audiences
- Career progression may involve moving into a management role within the SBB Newsroom or related departments
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their professional development plan.
📝 Sample Projects
- Creating a social media campaign to promote a new train route, targeting different language regions and cultural groups
- Producing a live stream event featuring SBB executives and industry experts, with real-time analytics and engagement tracking
- Developing a multimedia series showcasing the history and cultural significance of Switzerland's railway system
ASSUMPTION: Successful candidates will be able to provide concrete examples of their ability to create engaging, culturally sensitive multimedia content.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy of the SBB Newsroom and the organization as a whole?
- What are the most significant challenges facing the SBB Newsroom in the coming years, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for onboarding and training for this role?
- How does the company foster collaboration and communication between its various departments and teams?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the organization with their long-term career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your multimedia production and social media management work
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
