📌 Core Information
🔹 Job Title: Sponsored Content Specialist
🔹 Company: Hearst
🔹 Location: Houston, TX, United States
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing advertiser content requests from start to finish
- Supporting paid and organic strategists with agency clients
- Working with nationally recognized media brands and clients
- Fulfilling content requests for 12+ publisher social profiles
ASSUMPTION: This role requires a balance of creativity and organization, with a focus on meeting client needs and maintaining high-quality content standards.
📋 Key Responsibilities
✅ Own advertiser’s content request fulfillment process from start to finish
✅ Manage boosting budget for sponsored content, including target audience setup, pacing, and reporting
✅ Support the rest of the social media team with agency clients, including copywriting, organizing client content assets, and setting up paid social media audiences/campaign structures
ASSUMPTION: This role involves frequent communication with clients, editorial teams, and other team members, requiring strong interpersonal and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, communications, advertising, or related field
Experience: 1 year of proven experience in creating and executing social media content and proven paid campaign experience from start to end
Required Skills:
- Superior written and verbal communication skills
- Experience with creating posts on Facebook, Instagram, and LinkedIn
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
Preferred Skills:
- Content marketing and SEO writing experience
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the communication-intensive nature of the position.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in Houston, TX)
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off, including holidays and vacation
- Paid parental leave
- Monthly child & dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare
- Fertility coverage & menopause support
- Pet wellness reimbursement & Rover credits
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives. They operate in various industries, including media production, financial services, healthcare, transportation, and more.
Company Size: Hearst has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into a leading media and information company.
Company Description:
- Hearst is a global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company's portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.
- Hearst is committed to leading with purpose and integrity, innovating for more than a century, and investing in healthcare solutions, technology, and community service.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Working at Hearst offers opportunities to collaborate with diverse teams and contribute to various media and information services.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the social media team and may work closely with advertising operations, editorial teams, and clients
Work Arrangement: On-site, full-time position with some flexibility for remote work, depending on the team's needs and the candidate's performance
Growth Opportunities:
- Expanding skills in both organic and paid social media strategies
- Working with nationally recognized media brands and clients
- Potential advancement to social media strategist or manager roles
ASSUMPTION: This role offers a unique opportunity to gain experience in both organic and paid social media strategies while working with prominent media brands and clients.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): 300 West 57th Street, New York, NY 10019, US (Hearst's headquarters); additional offices may be located in Houston, TX, depending on the specific role and team
Geographic Context:
- Houston, TX, is the fourth most populous city in the United States, offering a diverse cultural scene, numerous job opportunities, and a relatively low cost of living compared to other major cities
- The city is home to a thriving energy industry, as well as a growing tech and healthcare sector
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility for remote work)
ASSUMPTION: Working in Houston, TX, offers a unique blend of urban and suburban living, with access to various cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team
- Final interview with the department head or director
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and ability to generate engaging content
- Understanding of social media platforms and paid campaign strategies
- Project management and organizational skills
- Alignment with Hearst's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Provide examples of your social media content creation and paid campaign management experience
- Demonstrate your understanding of Hearst's company values and how you can contribute to their mission
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Social Media, Content Creation, Paid Campaigns, Copywriting, Client Communication, Facebook Ads Manager, Audience Targeting, Budget Management, SEO Writing, Light Design Work, Editorial Collaboration, Organic Strategy, Paid Strategy, Content Marketing, Creativity, Self-Starter
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant skills and experiences, as well as their alignment with Hearst's company values and culture.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Canva
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity
- Inclusion
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate creativity and innovation in your work?
- Can you provide an example of a time when you collaborated effectively with a team to achieve a common goal?
- How do you stay organized and manage multiple projects or tasks simultaneously?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and experiences align with Hearst's company values and culture to ensure a strong fit for both parties.
⚠️ Potential Challenges
- Managing multiple content requests and deadlines simultaneously
- Balancing the needs of clients, editorial teams, and internal stakeholders
- Adapting to changes in social media trends, algorithms, and best practices
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and thrive in a fast-paced environment to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Content Marketing Specialist, with a focus on both organic and paid social media strategies
- Unlike some entry-level marketing roles, this position offers the opportunity to work with nationally recognized media brands and clients
- Career progression may include advancing to social media strategist or manager roles, with potential opportunities to specialize in specific industries or platforms
ASSUMPTION: Applicants should research similar roles and consider how this position aligns with their career goals and interests.
📝 Sample Projects
- Creating and executing a social media campaign for a major client, including content development, audience targeting, and budget management
- Collaborating with an editorial team to develop and publish a series of co-branded content pieces for a publisher's social media profiles
- Managing a content calendar for multiple publisher social media profiles, ensuring consistent branding, messaging, and engagement
ASSUMPTION: Applicants should be prepared to discuss their relevant experience and provide examples of their work during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader social media strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Hearst support work-life balance for its employees?
ASSUMPTION: Applicants should prepare thoughtful questions to ask the interviewer, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for the interview by researching Hearst's company values, culture, and recent projects
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
