Sports Marketing Associate

📌 Core Information

🔹 Job Title: Sports Marketing Associate

🔹 Company: New Balance

🔹 Location: Brighton, MA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day tactical tasks for sports marketing assets within and outside of the American football category
• Collaborating with internal marketing and product teams on athlete activities and commercial shoots
• Ensuring accurate and timely delivery of products to athletes and partners
• Creating databases and managing allotments, order numbers, sizes, and assets for all athletes and relevant partners
• Planning and calendarizing contractual obligations against charitable/non-charitable initiatives for athletes
• Internal and external reporting and contract management
• Ability to multi-task and find solutions in high-pressure situations
• Managing various special projects as directed by the American Football Sports Marketing Lead
• 10-20% domestic travel required

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage complex logistical tasks. It also demands a strong understanding of the sports industry, particularly American football.

📋 Key Responsibilities

✅ Work closely with internal marketing and product teams on athlete activities, including commercial shoots, social posts, footwear management, events, product designs, key product launches, and athlete stories

✅ Collaborate with the marketing team to ensure accurate and timely delivery of products to athletes and partners

✅ Act as a liaison when an athlete is present, in all NB-related activities

✅ Create databases for allotments, order numbers, sizes, and all assets for all athletes and relevant partners

✅ Responsible for ordering and forecasting all athlete product and seeding kits; ensuring accurate and complete delivery

✅ Plan and calendarize contractual obligations against charitable/non-charitable initiatives for athletes

✅ Internal and external reporting and contract management

✅ Ability to multi-task and find solutions in high-pressure situations

✅ Keep the American Football Sports Marketing Lead informed of all communications with athletes, agents, events, and other NB stakeholders

✅ Manage various special projects as directed by the American Football Sports Marketing Lead

✅ 10-20% domestic travel required

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Sports Management, or a related field

Experience: 3+ years of progressive marketing and event experience, preferably within the sports industry

Required Skills:

• Proven history of executing highly complex logistical tasks in a timely and efficient manner
• Experience working with agencies and external partners
• Highly motivated, self-starter with a sense of urgency
• Highly skilled in Microsoft suite programs
• Excellent organizational skills and attention to detail
• A high-level understanding of the sport and business of football and the NFL

Preferred Skills:

• Previous event activation/planning experience
• Experience working with celebrities or professional athletes
• Ability to work weekends and evenings when required

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for this role due to the growing Hispanic market in American football.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Associate with 2-5 years of experience in the sports industry)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401K
• Tuition reimbursement
• $100 monthly student loan support
• Mentorship programs
• $1,000 yearly lifestyle reimbursement
• 4 weeks of vacation, 12 holidays, and generous parental leave

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate with 2-5 years of experience in the sports industry. Actual salary may vary based on factors such as the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: New Balance operates in the competitive athletic footwear and apparel market, focusing on quality, craftsmanship, and innovation. The company is known for its commitment to supporting athletes and empowering people through sport and craftsmanship.

Company Size: New Balance is a mid-sized company with approximately 5,001-10,000 employees globally, providing a structured yet agile work environment.

Founded: 1906, in Boston, Massachusetts, USA

Company Description:

• New Balance is an independent, employee-owned company that has been empowering people through sport and craftsmanship since 1906.
• The company is committed to supporting the performance of athletes and setting the standard for comfort and fit in the athletic footwear industry.
• New Balance is known for its fearless independence, pushing limits, and testing boundaries in its pursuit of innovation.

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• and Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance's independent and employee-owned structure fosters a unique company culture that values innovation, quality, and craftsmanship.

📊 Role Analysis

Career Level: This role is an entry to mid-level marketing position, offering opportunities for growth and development within the sports marketing field.

Reporting Structure: The Sports Marketing Associate will report directly to the American Football Sports Marketing Lead and work closely with internal marketing and product teams.

Work Arrangement: This role follows a hybrid work arrangement, with associates working in the office three days per week (Tuesday, Wednesday, and Thursday) and having the flexibility to work from anywhere for four weeks per calendar year.

Growth Opportunities:

• Progression to a Senior Marketing Associate or similar role within the sports marketing department
• Expansion into other sports marketing categories or international markets
• Potential opportunities in other departments, such as product management or brand marketing

ASSUMPTION: This role offers ample opportunities for professional growth and development within the sports marketing field and the broader athletic footwear and apparel industry.

🌍 Location & Work Environment

Office Type: New Balance's headquarters is a modern, collaborative workspace designed to foster teamwork and innovation.

Office Location(s): 100 Guest St, Brighton Landing, Brighton, MA 02135-2088, US

Geographic Context:

• Brighton is a suburban neighborhood of Boston, Massachusetts, with a mix of residential and commercial properties.
• The area offers easy access to major highways and public transportation, making it convenient for commuters.
• Brighton is known for its diverse community and rich history, providing a vibrant and dynamic work environment.

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The hybrid work arrangement and convenient office location allow for a healthy work-life balance, while the vibrant and dynamic work environment fosters creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills and the ability to manage complex logistical tasks
• Strong organizational skills and attention to detail
• Knowledge of the sports industry, particularly American football
• Effective communication and collaboration skills
• Adaptability and the ability to work in a fast-paced, high-pressure environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and event experience, as well as your understanding of the sports industry and American football.
• Demonstrate your strong organizational skills and attention to detail by submitting a well-structured and error-free application.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to manage complex logistical tasks.

ATS Keywords: Marketing, Event Planning, Logistics, Sports Industry, American Football, Athlete Management, Contract Management, Microsoft Suite, Problem Solving, Teamwork, Time Management

ASSUMPTION: The application process for this role is likely to be competitive, given the attractive salary range and benefits package. Applicants should tailor their application materials and prepare thoroughly for the interview to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Customer Relationship Management (CRM) software (e.g., Salesforce or HubSpot)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Event planning and management software (e.g., Eventbrite, Cvent, or Bizzabo)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for this role, as they are commonly used in the sports marketing and event planning industries.

👔 Cultural Fit Considerations

Company Values:

• Independence: New Balance values its independent, employee-owned status and encourages associates to think and act independently.
• Innovation: The company fosters a culture of innovation, pushing limits, and testing boundaries in pursuit of new ideas and solutions.
• Quality: New Balance is committed to producing high-quality products and delivering exceptional customer service.

Work Style:

• Collaborative: New Balance encourages teamwork and collaboration, both within and across departments.
• Fast-paced: The company operates in a dynamic and fast-paced environment, requiring associates to be adaptable and responsive to change.
• Results-driven: New Balance values associates who take initiative, set clear goals, and deliver measurable results.

Self-Assessment Questions:

• Do you thrive in fast-paced, high-pressure environments, and can you manage multiple projects and deadlines simultaneously?
• Are you comfortable working independently and taking initiative to drive results?
• Do you have a strong understanding of the sports industry, particularly American football, and are you passionate about supporting athletes and empowering people through sport and craftsmanship?

ASSUMPTION: New Balance's unique company culture values independence, innovation, and quality, fostering a work environment that encourages associates to think and act independently while collaborating effectively with team members.

⚠️ Potential Challenges

• The fast-paced and high-pressure nature of the role may lead to long hours and tight deadlines during peak periods.
• The role requires a strong understanding of the sports industry, particularly American football, which may present a learning curve for candidates without relevant experience.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The role may require travel, which can be demanding and disruptive to personal schedules.

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents several challenges that candidates should carefully consider before applying.

📈 Similar Roles Comparison

• This role differs from related positions in the sports marketing field, such as Event Coordinator or Sponsorship Manager, as it focuses specifically on athlete management and product delivery within the American football category.
• Industry-specific context: The sports marketing industry is highly competitive and dynamic, with a strong focus on innovation, creativity, and strategic partnerships.
• Career path comparison: This role is an entry to mid-level position that offers opportunities for progression to Senior Marketing Associate or similar roles within the sports marketing department, as well as potential expansion into other sports marketing categories or international markets.

ASSUMPTION: This role offers a unique opportunity for candidates interested in specializing in sports marketing within the American football category, with potential for growth and development within the broader athletic footwear and apparel industry.

📝 Sample Projects

• Managing the product delivery and athlete allotment process for a major American football event, such as the Super Bowl or a high-profile college football game
• Collaborating with internal teams to develop and execute a comprehensive social media campaign for a new product launch, featuring prominent American football athletes
• Planning and coordinating a charity event or non-charitable initiative for an athlete, ensuring compliance with contractual obligations and maximizing brand exposure

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Sports Marketing Associate role, requiring strong organizational skills, attention to detail, and the ability to manage complex logistical tasks.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the American Football Sports Marketing department?
• How does New Balance support the professional development and growth of its associates, particularly within the sports marketing field?
• What are the most challenging aspects of this role, and how does the company support associates in overcoming these challenges?
• How does New Balance measure the success of its sports marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and development within the American Football Sports Marketing department, and how does the company support associates in pursuing these opportunities?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and values.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and event experience, as well as your understanding of the sports industry and American football.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to manage complex logistical tasks.
• If selected for an in-person or virtual interview, dress professionally and arrive (or log in) 10-15 minutes early to demonstrate your punctuality and commitment to the role.
• After the interview, send a thank-you note to express your appreciation for the opportunity to discuss the position further.
• Follow up with the hiring manager or HR department one week after your interview to inquire about the status of your application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.