Sports Marketing Manager

📌 Core Information

🔹 Job Title: Sports Marketing Manager

🔹 Company: ARC'TERYX

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading athlete portfolio development and community strategies to enhance brand awareness and guest engagement
• Managing relationships with athletes, influencers, and community ambassadors
• Planning and executing events to optimize marketing assets
• Collaborating with global and local teams to align with business objectives and reflect global best practices

ASSUMPTION: This role requires a strong understanding of the sports marketing landscape, with a focus on building and maintaining relationships with athletes and influencers to drive brand awareness and engagement.

📋 Key Responsibilities

✅ Develop and implement a comprehensive sports marketing strategy that aligns with global direction and overall business objectives

✅ Plan and execute athlete push promotions throughout the year

✅ Control and maintain athlete, influencer, and community ambassador portfolio

✅ Manage contracts with athletes, influencers, and community ambassadors

✅ Actively seek target assets to strengthen the athlete portfolio

✅ Stay connected with the global sports marketing team to reflect global best practices in the Japanese retail environment

✅ Plan and manage events, optimizing assets and initiating mid-term planning for key events

✅ Manage contractors (agencies and production companies) and seek the best players in the field

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and relationships simultaneously.

🎯 Required Qualifications

Education: 4-year bachelor’s degree in Marketing, Business, Art & Design, or a related field

Experience: 7+ years of experience in sports marketing, with a proven track record of success

Required Skills:

• Proficiency in Japanese and English (both written and spoken)
• Strong communication, presentation, and collaboration skills
• Proven ability to manage relationships with athletes and ambassadors
• Punctuality and positive mindset
• Ability to resolve conflict and manage disagreements
• Quick learner, open to feedback from colleagues and managers

Preferred Skills:

• Passionate outdoor sports person

ASSUMPTION: Given the nature of the role, candidates with a strong background in sports marketing and a passion for outdoor sports are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Sports Marketing Manager role in Japan with 7+ years of experience, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Employee discount on ARC'TERYX products
• Flexible work arrangements

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for event planning and management as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: ARC'TERYX is a leading designer, manufacturer, and distributor of technical high-performance outdoor clothing and equipment. They operate in the competitive apparel and fashion industry, focusing on innovation, craftsmanship, and sustainability.

Company Size: ARC'TERYX has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ARC'TERYX was founded in 1989 in North Vancouver, Canada, with a strong commitment to the outdoor community and a passion for mountain sports.

Company Description:

• ARC'TERYX is dedicated to designing and manufacturing high-performance outdoor clothing and equipment for mountain athletes and outdoor enthusiasts
• The company's mission is to "Leave It Better" by inspiring people to go to the mountains, forming inclusive mountain communities, and spreading the coast mountain experience to the world
• ARC'TERYX is committed to sustainability, innovation, and craftsmanship, with a focus on creating durable, long-lasting products

Company Specialties:

• Innovation in outdoor equipment and apparel
• Mountaineering, climbing, and backcountry skiing gear
• Craftsmanship and manufacturing
• Research and development
• Retail and e-commerce
• Consumer goods and outdoor experiences

Company Website: http://www.arcteryx.com/careers

ASSUMPTION: ARC'TERYX's commitment to the outdoor community and focus on innovation and sustainability make it an attractive employer for candidates passionate about the outdoors and committed to environmental responsibility.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the sports marketing field.

Reporting Structure: The Sports Marketing Manager will report directly to the Head of Marketing for ARC'TERYX Japan and collaborate with global and local teams, including wholesale sales, retail marketing, merchandising, and brand marketing.

Work Arrangement: This is an on-site, full-time position with standard office hours and flexibility for event planning and management as needed.

Growth Opportunities:

• Expanding the athlete portfolio and community engagement strategies
• Developing and implementing innovative marketing campaigns
• Gaining experience working with global teams and reflecting global best practices in the Japanese retail environment
• Potential career progression into senior marketing roles within the organization

ASSUMPTION: Given ARC'TERYX's commitment to growth and innovation, candidates in this role can expect opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: ARC'TERYX Japan's office is located in Tokyo, offering a modern and collaborative work environment.

Office Location(s): 110 - 2220 Dollarton Hwy, North Vancouver, BC V7H 1A8, CA

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant culture and rich history
• The city offers numerous opportunities for outdoor activities, including hiking, climbing, and skiing
• Tokyo is home to a diverse and international community, providing a dynamic work environment

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for event planning and management as needed

ASSUMPTION: Tokyo's diverse cultural scene and proximity to outdoor activities make it an attractive location for candidates passionate about the outdoors and seeking a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the Head of Marketing for ARC'TERYX Japan

Key Assessment Areas:

• Candidates' understanding of the sports marketing landscape and relevant industry trends
• Candidates' ability to manage relationships with athletes and influencers
• Candidates' event planning and management skills
• Candidates' communication, presentation, and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for outdoor sports and your understanding of ARC'TERYX's mission and values
• Prepare examples of successful sports marketing campaigns or events you've managed in the past

ATS Keywords: Sports Marketing, Athlete Portfolio, Event Planning, Community Strategy, KOL Strategy, Brand Awareness, Guest Engagement, Global Marketing, Contract Management, Japanese Language Skills

ASSUMPTION: ARC'TERYX's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive brand awareness and engagement through sports marketing initiatives.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Event planning and management software (e.g., Eventbrite, Cvent)

ASSUMPTION: Candidates should be comfortable using industry-standard tools and technologies to manage relationships, plan events, and track performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Respect for the outdoors and commitment to sustainability
• Innovation and continuous improvement
• Collaboration and teamwork
• Passion for mountain sports and outdoor activities
• Responsibility and accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering outcomes
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you align with ARC'TERYX's commitment to sustainability and environmental responsibility?
• How do you approach collaboration and teamwork in a dynamic work environment?
• How do you balance innovation and adaptability with a focus on delivering results?

ASSUMPTION: ARC'TERYX values candidates who share their passion for the outdoors, commitment to sustainability, and dedication to innovation and collaboration.

⚠️ Potential Challenges

• Managing relationships with athletes and influencers in a competitive market
• Balancing global marketing directives with local market needs and preferences
• Adapting to a dynamic work environment with changing priorities and deadlines
• Navigating cultural differences and language barriers in a global organization

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to adapt, problem-solve, and collaborate effectively in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Sports Marketing Manager position in other outdoor apparel and equipment companies, with a focus on athlete portfolio development and event planning
• However, ARC'TERYX's commitment to innovation, sustainability, and craftsmanship sets it apart from competitors
• Candidates should consider their career goals and long-term aspirations when comparing this role to similar positions in other organizations

ASSUMPTION: Candidates should research ARC'TERYX's unique value proposition and consider how it aligns with their personal values and career goals when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing and implementing a comprehensive sports marketing strategy for ARC'TERYX Japan, aligned with global direction and overall business objectives
• Planning and executing a successful athlete push promotion campaign, driving brand awareness and engagement among target audiences
• Managing relationships with athletes, influencers, and community ambassadors, negotiating contracts, and ensuring compliance with marketing budget guidelines

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations and requirements for success.

❓ Key Questions to Ask During Interview

• How does ARC'TERYX support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the marketing department for ARC'TERYX Japan?
• How does ARC'TERYX foster a culture of innovation and continuous improvement?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does ARC'TERYX balance global marketing directives with local market needs and preferences?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, enabling them to make informed decisions about their application and potential fit with ARC'TERYX.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful sports marketing campaigns or events you've managed in the past
• Follow up with ARC'TERYX one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.