Sports Marketing Manager Running, France & Italy

📌 Core Information 🔹 Job Title: Sports Marketing Manager - Running, France & Italy 🔹 Company: New Balance 🔹 Location: Paris, Île-de-France, France 🔹 Job Type: Hybrid (3 days on-site, 2 days remote) 🔹 Category: Sports Marketing 🔹 Date Posted: May 6, 2025 🚀 Job Overview Key aspects of this role include: 1. Leadership: Drive the implementation of global sports marketing strategy in France and Italy, including talent identification, recruitment, and athlete integration. 2. Athlete Management: Build and maintain strong professional relationships with athletes, ensuring they receive the best individual support and optimizing partnerships. 3. Contract Negotiation: Collaborate with EMEA Sports Marketing Manager to negotiate French and Italian athlete contracts. 4. Cross-Functional Collaboration: Liaise with local marketing teams on athlete integration in marketing activities and events. 5. Budget Management: Work with EMEA Sports Marketing Manager to manage local marketing budgets. 6. Product Support: Ensure optimal product support for athlete performance needs. 7. Performance Analysis: Analyze and evaluate athlete performance results. *ASSUMPTION:* This role requires a strong understanding of the global running sports marketing landscape and the ability to adapt strategies to local market needs. 📋 Key Responsibilities ✅ Talent Identification & Recruitment: Lead the identification, recruitment, and integration of elite running athletes into the New Balance sports marketing program. ✅ Athlete Relationship Management: Build and maintain strong, professional relationships with athletes to ensure they receive the best individual support and optimize partnerships. ✅ Contract Negotiation: Collaborate with the EMEA Sports Marketing Manager to negotiate French and Italian athlete contracts. ✅ Local Marketing Team Liaison: Communicate with local marketing teams on athlete integration in marketing activities and events. ✅ Budget Management: Work with the EMEA Sports Marketing Manager to manage local marketing budgets. ✅ Product Support: Ensure optimal product support for athlete performance needs by working with the product team. ✅ Performance Analysis: Analyze and evaluate athlete performance results to inform future strategy. *ASSUMPTION:* This role requires a high level of organization, attention to detail, and the ability to manage multiple tasks simultaneously. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Sports Management, or a related field. Experience: * Proven experience as a Sports Marketing Manager supporting athletes. * Strong knowledge of elite performance running, including track & field, cross country, and road running. * Experience working with multiple stakeholders within the running industry under World Athletics governance. Required Skills: * Fluent French and English. * Excellent project management and organizational skills. * Strong communication skills with a people-first mindset. * Ability to prioritize effectively and manage multiple tasks simultaneously. * Confident, assertive, and professional in all interactions. * Strong sense of accountability and responsibility. * Flexibility with working hours, including occasional weekends and non-traditional hours. *ASSUMPTION:* This role requires a proactive, self-motivated individual who can thrive in a fast-paced, dynamic environment. 💰 Compensation & Benefits Salary Range: €50,000 - €65,000 per year (based on experience level and industry standards for the role and location) Benefits: * Discretionary bonus opportunity. * Discount on health insurance. * 25 days of annual leave per year. * Pension. * Life insurance. * Daily meal allowance. * Hybrid working (3 days on-site, 2 days remote). * Transportation allowance. * Employee discount. * Volunteering opportunities via NB GivesBack. * Learning & development opportunities. * Opportunity to work from anywhere for four weeks per year. * Wellbeing and mental health benefit (24/7 employment assistance program & support). *ASSUMPTION:* The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and New Balance's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Sporting Goods Manufacturing Company Size: 5,001-10,000 employees Founded: 1906 Company Description: * New Balance was founded in 1906 on the belief that "we were born to move" and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. * The company's mission is to support the performance of athletes and set the standard for comfort and fit in the industry through a focus on quality and craftsmanship. * New Balance is known for its fearless independence, continually reimagining what could be and investing in its associates' growth and development. * The company is committed to giving back to communities and supports various philanthropic efforts and involvement programs. Company Specialties: * Running & Outdoor * Training * Lifestyle * Lacrosse * Tennis & Court * Kids * Apparel * Baseball * Track & Field * Soccer * Skateboarding * Softball * Golf * Cycling * Hiking Company Website: *ASSUMPTION:* New Balance's commitment to quality, craftsmanship, and innovation has made it a leader in the sporting goods industry, and its focus on giving back to communities sets it apart as a responsible corporate citizen. 📊 Role Analysis Career Level: Mid-level to senior-level role, offering growth opportunities in sports marketing and management. Reporting Structure: This role reports directly to the EMEA Sports Marketing Manager and may oversee local marketing teams and/or sports marketing coordinators. Work Arrangement: Hybrid work arrangement with 3 days on-site and 2 days remote, offering flexibility and work-life balance. Growth Opportunities: * Potential to take on additional responsibilities and advance within the sports marketing department. * Opportunities to collaborate with global teams and contribute to New Balance's international sports marketing strategy. * Possibility to work from anywhere for four weeks per year, promoting personal and professional development. *ASSUMPTION:* This role offers a unique opportunity to grow both personally and professionally within a dynamic, global organization. 🌍 Location & Work Environment Office Type: Hybrid (3 days on-site, 2 days remote) Office Location: Paris, Île-de-France, France Geographic Context: * Paris is the capital and most populous city of France, known for its rich history, culture, and vibrant sports scene. * The Île-de-France region is home to numerous international sporting events and facilities, providing ample opportunities for athlete recruitment and collaboration. Work Schedule: * Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for occasional weekend and non-traditional hours) *ASSUMPTION:* The work schedule may vary based on the candidate's specific needs and the team's project demands. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR department. 3. In-depth phone or video interview with the hiring manager and/or team members. 4. On-site or virtual final interview with senior leadership. Key Assessment Areas: 1. Knowledge of global running sports marketing trends and strategies. 2. Understanding of the French and Italian running sports marketing landscapes. 3. Ability to analyze and evaluate athlete performance data. 4. Strong communication and negotiation skills. 5. Leadership and team management capabilities. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Research New Balance's sports marketing strategy and athlete portfolio to demonstrate your understanding of the company's goals and objectives. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a dynamic team environment. ATS Keywords: Sports Marketing Manager, Running, France, Italy, Athlete Management, Contract Negotiation, Local Marketing Teams, Budget Management, Product Support, Performance Analysis, Global Sports Marketing Strategy, Hybrid Work Arrangement, Paris, Île-de-France, France *ASSUMPTION:* Including these ATS keywords in your resume and cover letter will help your application stand out to New Balance's applicant tracking system. 🛠️ Tools & Technologies * Microsoft Office Suite (Word, Excel, PowerPoint) * CRM software (e.g., Salesforce, HubSpot) * Project management tools (e.g., Asana, Trello) * Social media platforms (e.g., Hootsuite, Sprout Social) * Google Analytics or similar web analytics tools * Video conferencing tools (e.g., Zoom, Microsoft Teams) *ASSUMPTION:* Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in sports marketing and management. 👔 Cultural Fit Considerations Company Values: * Fearless independence * Quality and craftsmanship * Giving back to communities * Empowering people through sport and craftsmanship * Positive change and innovation Work Style: * Collaborative and team-oriented * Results-driven and proactive * Adaptable and flexible * Strong communication and interpersonal skills * Ability to thrive in a fast-paced, dynamic environment Self-Assessment Questions: 1. How do you approach working with multiple stakeholders within the running industry, under the governance of World Athletics? 2. Can you provide an example of a time when you had to adapt a global sports marketing strategy to a local market, and what was the outcome? 3. How do you ensure the best individual support for athletes and optimize partnerships in a highly credible running sports marketing program? *ASSUMPTION:* Reflect on your past experiences and be prepared to discuss how your work style and values align with New Balance's company culture and the specific requirements of this role. ⚠️ Potential Challenges 1. Language Barrier: Fluency in both French and English is required for this role, which may present communication challenges in certain situations. 2. Time Zone Differences: Collaborating with athletes and local marketing teams across multiple time zones may require flexibility and effective communication strategies. 3. Work-Life Balance: The hybrid work arrangement and occasional weekend or non-traditional hours may impact work-life balance for some candidates. 4. Performance Pressure: The high-profile nature of this role and the expectation to maintain New Balance's leadership position in running may create performance-related stress. *ASSUMPTION:* Be prepared to discuss how you would address these potential challenges and maintain a healthy work-life balance while delivering exceptional results in this role. 📈 Similar Roles Comparison 1. Role Differences: Unlike related positions, this role focuses specifically on running sports marketing and requires a deep understanding of the global running sports marketing landscape and local market needs. 2. Industry Context: The sporting goods industry is highly competitive, and understanding the unique aspects of New Balance's brand and culture is crucial for success in this role. 3. Career Path Comparison: This role offers a clear path for growth within New Balance's sports marketing department and opportunities to collaborate with global teams on international sports marketing strategy. *ASSUMPTION:* Emphasize your understanding of the unique aspects of this role and how your skills and experiences make you a strong fit for this specific opportunity. 📝 Sample Projects 1. Athlete Portfolio Analysis: Develop a comprehensive analysis of New Balance's current athlete portfolio, identifying gaps and opportunities for growth and optimization. 2. Event Marketing Strategy: Create a detailed marketing strategy for a major running event, including athlete activation, local marketing team collaboration, and budget management. 3. Performance Metrics Dashboard: Design and implement a performance metrics dashboard to track and evaluate athlete results, informing future strategy and resource allocation. *ASSUMPTION:* Provide specific examples of how you would approach these projects and the expected outcomes, demonstrating your understanding of the role's key responsibilities and New Balance's sports marketing goals. 💡 Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 90 days? 2. How does this role fit into New Balance's global sports marketing strategy, and what are the expectations for growth and success? 3. What are the most significant challenges facing the running sports marketing team, and how can this role help address them? 4. How does New Balance support the professional development and growth of its sports marketing team members? 5. What are the most important qualities and skills for someone to succeed in this role, and how do they align with my background and experiences? *ASSUMPTION:* Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding New Balance's sports marketing strategy and goals. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening with the HR department, focusing on your qualifications and cultural fit with New Balance. 4. Participate in in-depth phone or video interviews with the hiring manager and/or team members, discussing your problem-solving skills, leadership style, and ability to work collaboratively in a dynamic team environment. 5. Attend an on-site or virtual final interview with senior leadership, presenting your vision for the role and how you would contribute to New Balance's sports marketing strategy and goals. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.