📌 Core Information
🔹 Job Title: Sr. Affiliate Marketing Manager
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and launching Klaviyo's affiliate marketing program from scratch
- Growing and diversifying the partner ecosystem to drive customer acquisition and revenue growth
- Collaborating cross-functionally to align affiliate initiatives with broader business goals
- Optimizing program performance using data-driven insights and strategic planning
- Ensuring program compliance and quality through effective monitoring and management
ASSUMPTION: This role requires a strategic mindset with a balance of hands-on execution and cross-functional collaboration.
📋 Key Responsibilities
✅ Build and launch Klaviyo's affiliate marketing program, including roadmap development, platform selection, and commission structure design
✅ Grow and diversify the partner ecosystem by identifying, recruiting, and onboarding diverse affiliate partners
✅ Drive partner success and engagement through comprehensive onboarding materials, enablement resources, and targeted communications
✅ Execute results-driven campaigns in collaboration with partners, ensuring accurate tracking and attribution
✅ Ensure program compliance and quality through clear guidelines, monitoring, and collaboration with legal and compliance teams
✅ Optimize program performance through comprehensive reporting, data analysis, and actionable insights
✅ Drive cross-functional collaboration to align affiliate initiatives with broader business goals and integrate affiliate marketing into broader strategies
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive measurable business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted
Experience: 8-12 years of marketing experience with significant focus on affiliate/partner marketing
Required Skills:
- Proven track record building and scaling successful affiliate programs
- Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI
- Deep understanding of affiliate marketing attribution models and tracking technologies
- Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Exceptional communication skills for engaging both internal and external stakeholders
- Ability to translate complex technical products into compelling affiliate marketing opportunities
Preferred Skills:
- Experience in the SaaS, e-commerce, or marketing technology industries
- Fluency in SQL or other data analysis tools
ASSUMPTION: Candidates with a strong background in affiliate marketing and a proven track record of driving program success are ideal for this role.
💰 Compensation & Benefits
Salary Range: Klaviyo's salary range for this role is $128,000 - $192,000 USD per year, reflecting the cost of labor across various U.S. geographic markets. The base salary offered is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: Klaviyo's compensation package is competitive and includes a comprehensive range of benefits to support employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services. Klaviyo is a leading customer data and marketing automation platform, empowering creators to own their destiny by making first-party data accessible and actionable like never before.
Company Size: 1,001-5,000 employees. Klaviyo's size allows for ample opportunities for growth and collaboration while maintaining a dynamic, startup-like culture.
Founded: 2012. Klaviyo was founded with a mission to empower creators to own their destiny through data-driven marketing.
Company Description:
- Klaviyo is the only CRM built for B2C brands, combining marketing automation, analytics, and customer service into one unified solution
- Powered by its built-in data platform and AI insights, Klaviyo helps relationship-driven brands know, engage, and grow their audience like never before
- With data all in one place, businesses can improve efficiency, drive revenue, and deliver 1:1 experiences at scale
Company Specialties:
- Marketing Automation
- Customer Data Platform
- AI-driven Insights
- Customer Service
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo's focus on data-driven marketing and customer-centric approach makes it an attractive place for affiliate marketing professionals to grow their careers.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and operational responsibilities, reporting directly to the Head of Affiliate Marketing or similar leadership position.
Reporting Structure: This role may oversee junior affiliate marketing team members or manage external agency partners, depending on the organization's structure.
Work Arrangement: Remote OK, with flexibility for hybrid or on-site work depending on the company's policies and the individual's preferences.
Growth Opportunities:
- As Klaviyo's affiliate marketing program grows, there may be opportunities to expand the team and take on additional responsibilities
- With Klaviyo's focus on internal mobility, there may be opportunities to transition into other marketing or leadership roles within the organization
ASSUMPTION: This role offers significant growth potential as Klaviyo's affiliate marketing program expands and evolves.
🌍 Location & Work Environment
Office Type: Klaviyo has multiple office locations worldwide, with this role based in Boston, MA. The office is designed to foster collaboration and creativity, with amenities such as a fully-stocked kitchen, game room, and wellness room.
Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US
Geographic Context:
- Boston is a major tech hub with a thriving startup ecosystem and a high cost of living
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Klaviyo offers flexible work arrangements, with core hours between 10:00 AM and 4:00 PM EST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: Klaviyo's office environment and work schedule are designed to support employee productivity, collaboration, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Klaviyo's careers portal
- Phone or video screen with a member of the HR or talent acquisition team
- Behavioral and skills-based interviews with hiring managers and team members
- Final round interviews with senior leadership or executive team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Affiliate marketing expertise and industry knowledge
- Data analysis and interpretation skills
- Communication and collaboration skills
- Leadership and team management skills (if applicable)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and industry knowledge
- Research Klaviyo's company culture and values to demonstrate your cultural fit and alignment with the organization's mission
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Affiliate Marketing, Partner Marketing, Strategic Planning, Campaign Management, Data Analysis, Partner Recruitment, Partner Onboarding, Partner Engagement, Program Optimization, Cross-Functional Collaboration, Marketing Automation, Customer Acquisition, Revenue Growth
ASSUMPTION: Klaviyo's application process is designed to assess candidates' strategic thinking, industry expertise, and cultural fit for the organization.
🛠️ Tools & Technologies
- Affiliate marketing platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Data analysis tools (SQL, Excel, Google Analytics, etc.)
- Marketing automation platforms (Klaviyo, HubSpot, Marketo, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
- Communication and collaboration tools (Slack, Microsoft Teams, Google Workspace, etc.)
ASSUMPTION: Klaviyo's tech stack is designed to support efficient and effective marketing operations, data analysis, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Klaviyo is committed to understanding and serving its customers' needs through data-driven insights and personalized experiences
- Innovative: Klaviyo encourages creativity, experimentation, and continuous learning to drive growth and improvement
- Collaborative: Klaviyo fosters a culture of teamwork, open communication, and mutual support
- Inclusive: Klaviyo values diversity, equity, and inclusion, creating an environment where everyone can thrive
Work Style:
- Data-driven: Klaviyo emphasizes data-informed decision-making and continuous optimization
- Agile: Klaviyo embraces a dynamic, startup-like culture that prioritizes adaptability and flexibility
- Customer-focused: Klaviyo prioritizes customer needs and preferences in all aspects of its business operations
- Growth-oriented: Klaviyo is committed to driving business growth and expansion through strategic initiatives and innovative solutions
Self-Assessment Questions:
- How do you approach data-driven decision-making in affiliate marketing strategies?
- Can you provide an example of a successful affiliate marketing campaign you've executed, and how you optimized it based on performance data?
- How do you balance strategic planning with hands-on execution in your affiliate marketing approach?
- How do you ensure brand safety and regulatory compliance in your affiliate marketing activities?
ASSUMPTION: Klaviyo's cultural values and work style emphasize data-driven decision-making, innovation, collaboration, and customer-centricity, making it an attractive fit for affiliate marketing professionals with a strategic mindset and strong industry expertise.
⚠️ Potential Challenges
- Managing a diverse ecosystem of affiliate partners with varying needs, expectations, and levels of engagement
- Balancing strategic planning with day-to-day program execution and optimization
- Ensuring program compliance and quality in a dynamic and evolving affiliate marketing landscape
- Driving cross-functional collaboration and alignment with broader business goals in a fast-paced, growing organization
- Adapting to changes in the affiliate marketing industry, regulatory environment, and Klaviyo's business priorities
ASSUMPTION: These challenges require a proactive, adaptable, and strategic approach to ensure the affiliate marketing program's long-term success.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position offers a unique opportunity to build and scale a strategic affiliate program from scratch for a high-growth marketing technology leader
- Industry-specific context: Klaviyo's focus on data-driven marketing and customer-centric approach sets it apart from other affiliate marketing opportunities
- Career path comparison: This role offers significant growth potential as Klaviyo's affiliate marketing program expands and evolves, with opportunities to take on additional responsibilities or transition into other marketing or leadership roles within the organization
ASSUMPTION: This role offers a unique combination of strategic planning, hands-on execution, and cross-functional collaboration, making it an attractive fit for affiliate marketing professionals seeking to drive measurable business impact.
📝 Sample Projects
- Developing and executing a comprehensive affiliate marketing strategy for Klaviyo's B2C CRM product suite
- Identifying and recruiting high-potential affiliate partners from diverse segments, such as influencers, micro-agencies, developers, and content creators
- Designing and optimizing commission structures and incentive programs to maximize partner performance and program ROI
- Implementing effective tracking and attribution models to accurately measure performance across customer journey touchpoints
- Creating targeted outreach strategies for different partner segments and developing specialized programs to address unique needs
ASSUMPTION: These sample projects highlight the strategic, data-driven, and collaborative nature of Klaviyo's affiliate marketing program.
❓ Key Questions to Ask During Interview
- Can you describe the affiliate marketing landscape for Klaviyo's B2C CRM product suite, and how this role will drive customer acquisition and revenue growth?
- How does Klaviyo approach cross-functional collaboration, and how will this role work with other marketing, sales, and product teams to align affiliate initiatives with broader business goals?
- Can you provide an example of a successful affiliate marketing campaign executed by Klaviyo or a similar organization, and how the team optimized it based on performance data?
- How does Klaviyo ensure brand safety and regulatory compliance in its affiliate marketing activities, and what role will this position play in maintaining program integrity?
- What opportunities exist for growth and professional development within Klaviyo's affiliate marketing program, and how does the organization support the long-term career goals of its employees?
ASSUMPTION: These key questions help applicants assess the fit of this role with their career goals, industry expertise, and cultural preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and industry knowledge
- Research Klaviyo's company culture and values to demonstrate your cultural fit and alignment with the organization's mission
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
